Event Experience Design - Human Interactions at Conferences

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Talk at IxDA Berlin - 12.04.2014

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  • Great presentation deck — well summarising the challenges and opportunities of event makers in these days.

    Am proud that two ‘Service Design Berlin’ activities made it into there. Feeling honoured, Claudia!
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  • From what I've heard the Do Lectures manage many of the aspects mentioned here as they happen around camping and associated activities. That's why I'm looking forward to going to http://dolectures.com/the-event/ in April.
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Event Experience Design - Human Interactions at Conferences

  1. 1. Human Interactions at Conferences Event Experience Design IxDA 12.03.2014 Claudia Brückner #IxDABerlin
  2. 2. Event Experience Designer. 
 Event Concepts. Event Management. Innovation Consultant. Design Thinking Coach. D-School. Claudia Brückner @clastronautin #IxDABerlin
  3. 3. Why are you going to Conferences?
  4. 4. Learning. Inspiration. Networking. Exchange. Experience the Topic. Why are you going to Conferences?
  5. 5. And what do you 
 get?
  6. 6. Photo: Rob Hyndman this.
  7. 7. • power point marathons or product pitches • same speaker & talk you know from TED • no time to ask your questions • „neutral“ space • no time for networking (too short breaks) • bad coffee… And what do you get?
  8. 8. Why this gap?
  9. 9. the Internet
  10. 10. 21Century 
 Conference Participants 1. new role of the expert (speaker) (no exclusive knowledge) ! 2. new role of the audience 
 (used to interact & collaborate/co-create)
  11. 11. Status quo Conferences
  12. 12. Status quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV
  13. 13. Status quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV fail
  14. 14. Conferences fail, because they don't design interactions.
  15. 15. Why Interaction ? is based on (human) interaction Learning. Inspiration. Networking. Exchange. Experience the Topic.
  16. 16. Can we design human Interactions ?
  17. 17. Can we design human Interactions ? no.
  18. 18. facilitate (human) interactions at conferences Can we design human Interactions ? no.
  19. 19. by designing Event Experiences Can we design human Interactions ? no. facilitate (human) interactions at conferences
  20. 20. Designing event experiences that facilitate (human) interactions. Event Experience Design:
  21. 21. How to? 1 Participant Roles & Needs 2 Activity & Space 3 Time …designing event experiences that facilitate (human) interactions?
  22. 22. Attendee Speaker Sponsor Host/
 Organiser Attendee 1 Participant Roles & Needs
  23. 23. • activities that facilitate interaction between participants 2 Activity & Space • space is not neutral (context & environment) • space that facilitates interaction between participants online & offline
  24. 24. • facilitating interaction not only during the event, but as well pre- event and post- event 3 Time pre- post-event
  25. 25. pre- post-event space Networking & Exchange Learning & Inspiration activity Event Experience Design
  26. 26. pre- post-event space Networking & Exchange Learning & Inspiration activity now Event Experience Design
  27. 27. pre- post-event now possible space activity Networking & Exchange Learning & Inspiration Event Experience Design
  28. 28. Event Experience Design Cases & Examples
  29. 29. pre- post-event Activity & Space online & offline Event Experience Design
  30. 30. ACTIVITY SXSW
  31. 31. ACTIVITY
  32. 32. ACTIVITY
  33. 33. pre- post-event space Networking & Exchange Learning & Inspiration activity EVENT EXPERIENCE DESIGN SXSW
  34. 34. PICNIC FESTIVAL Source: Picnic Festival 2012 ACTIVITY
  35. 35. Source: Picnic Festival 2012 ACTIVITY
  36. 36. Source: Picnic Festival 2012 ACTIVITY
  37. 37. pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN Picnic Festival Experience Topic
  38. 38. pre- post-event Event Experience Design Activity & Space online & offline
  39. 39. CoThinkTank ACTIVITY & SPACE Photo: tackle Service Design
  40. 40. ACTIVITY & SPACE Photo: tackle Service Design
  41. 41. ACTIVITY & SPACE Photo: tackle Service Design
  42. 42. ACTIVITY & SPACE Photo: tackle Service Design
  43. 43. ACTIVITY & SPACE Sketch: tackle Service Design
  44. 44. pre- post-event space activity EVENT EXPERIENCE DESIGN coThinkTank Networking & Exchange Experience Topic
  45. 45. re:publica Photo: Gregor Fischer | re:publica 2012 SPACE
  46. 46. Video: raumlabor berlin SPACE http://vimeo.com/46297574
  47. 47. Photo: Gregor Fischer | re:publica 2012 SPACE
  48. 48. Photo: Gregor Fischer | re:publica 2012 SPACE
  49. 49. Photo: Anna-Lena König SPACE
  50. 50. pre- post-event space activity EVENT EXPERIENCE DESIGN re:publica Networking & Exchange Experience Topic
  51. 51. Photo: Gregor Fischer | Summit of newthinking 2012 Summit of newthinking SPACE
  52. 52. Photo: Gregor Fischer | Summit of newthinking 2012 SPACE
  53. 53. Photo: Gregor Fischer | Summit of newthinking 2012 SPACE
  54. 54. Photo: Gregor Fischer | Summit of newthinking 2012 SPACE
  55. 55. Photo: Gregor Fischer | Summit of newthinking 2012 SPACE
  56. 56. Photo: Gregor Fischer | Summit of newthinking 2012 SPACE
  57. 57. pre- post-event space activity EVENT EXPERIENCE DESIGN Summit of newthinking Networking & Exchange Experience Topic
  58. 58. Photo: HPI d.confestival d.confestival ACTIVITY & SPACE
  59. 59. Photo: HPI d.confestival ACTIVITY & SPACE
  60. 60. Video: HPI d.confestival ACTIVITY & SPACE http://vimeo.com/55534400
  61. 61. pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN d.confestival Learning & Inspiration
  62. 62. Photo: Service Design Berlin Service Experience Camp ACTIVITY & SPACE
  63. 63. Photo: Service Design Berlin ACTIVITY & SPACE
  64. 64. Photo: Service Design Berlin ACTIVITY & SPACE
  65. 65. Photo: Service Design Berlin ACTIVITY & SPACE
  66. 66. pre- post-event space activity EVENT EXPERIENCE DESIGN Service Experience Camp Networking & Exchange Experience Topic
  67. 67. pre- post-event Event Experience Design Activity & Space online & offline
  68. 68. Photo: Martin Jordan | Global Service Jam Berlin 2013 Global Service Jam ACTIVITY & SPACE
  69. 69. Photo: Service Design Berlin ACTIVITY & SPACE
  70. 70. Photo: Martin Jordan | Global Service Jam Berlin 2013 ACTIVITY & SPACE
  71. 71. ACTIVITY & SPACE
  72. 72. pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN Global Service Jam Learning & Inspiration
  73. 73. Photo: Dieter Engler | a2n Camp 2011 a2n Camp ACTIVITY & SPACE
  74. 74. Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE
  75. 75. Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE
  76. 76. Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE
  77. 77. Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE
  78. 78. Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE
  79. 79. pre- post-event space Networking & Exchange Learning & Inspiration activity EVENT EXPERIENCE DESIGN Experience Topic a2n Camp
  80. 80. Event Experience Design main take aways • Interactions need to be facilitated • new role for the Event Organiser:
 Event Experience Designer 
 & Community Manager
  81. 81. thank you! IxDA 12.03.2014 Claudia Brückner #IxDABerlin your questions!!

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