Event Experience Design - Human Interactions at Conferences
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Event Experience Design - Human Interactions at Conferences

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Talk at IxDA Berlin - 12.04.2014

Talk at IxDA Berlin - 12.04.2014

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  • Full Name Full Name Comment goes here.
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  • Great presentation deck — well summarising the challenges and opportunities of event makers in these days.

    Am proud that two ‘Service Design Berlin’ activities made it into there. Feeling honoured, Claudia!
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  • From what I've heard the Do Lectures manage many of the aspects mentioned here as they happen around camping and associated activities. That's why I'm looking forward to going to http://dolectures.com/the-event/ in April.
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Event Experience Design - Human Interactions at Conferences Event Experience Design - Human Interactions at Conferences Presentation Transcript

  • Human Interactions at Conferences Event Experience Design IxDA 12.03.2014 Claudia Brückner #IxDABerlin
  • Event Experience Designer. 
 Event Concepts. Event Management. Innovation Consultant. Design Thinking Coach. D-School. Claudia Brückner @clastronautin #IxDABerlin
  • Why are you going to Conferences?
  • Learning. Inspiration. Networking. Exchange. Experience the Topic. Why are you going to Conferences?
  • And what do you 
 get?
  • Photo: Rob Hyndman this.
  • • power point marathons or product pitches • same speaker & talk you know from TED • no time to ask your questions • „neutral“ space • no time for networking (too short breaks) • bad coffee… And what do you get?
  • Why this gap?
  • the Internet
  • 21Century 
 Conference Participants 1. new role of the expert (speaker) (no exclusive knowledge) ! 2. new role of the audience 
 (used to interact & collaborate/co-create)
  • Status quo Conferences
  • Status quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV
  • Status quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV fail
  • Conferences fail, because they don't design interactions.
  • Why Interaction ? is based on (human) interaction Learning. Inspiration. Networking. Exchange. Experience the Topic.
  • Can we design human Interactions ?
  • Can we design human Interactions ? no.
  • facilitate (human) interactions at conferences Can we design human Interactions ? no.
  • by designing Event Experiences Can we design human Interactions ? no. facilitate (human) interactions at conferences
  • Designing event experiences that facilitate (human) interactions. Event Experience Design:
  • How to? 1 Participant Roles & Needs 2 Activity & Space 3 Time …designing event experiences that facilitate (human) interactions?
  • Attendee Speaker Sponsor Host/
 Organiser Attendee 1 Participant Roles & Needs
  • • activities that facilitate interaction between participants 2 Activity & Space • space is not neutral (context & environment) • space that facilitates interaction between participants online & offline
  • • facilitating interaction not only during the event, but as well pre- event and post- event 3 Time pre- post-event
  • pre- post-event space Networking & Exchange Learning & Inspiration activity Event Experience Design
  • pre- post-event space Networking & Exchange Learning & Inspiration activity now Event Experience Design
  • pre- post-event now possible space activity Networking & Exchange Learning & Inspiration Event Experience Design
  • Event Experience Design Cases & Examples
  • pre- post-event Activity & Space online & offline Event Experience Design
  • ACTIVITY SXSW
  • ACTIVITY
  • ACTIVITY
  • pre- post-event space Networking & Exchange Learning & Inspiration activity EVENT EXPERIENCE DESIGN SXSW
  • PICNIC FESTIVAL Source: Picnic Festival 2012 ACTIVITY
  • Source: Picnic Festival 2012 ACTIVITY
  • Source: Picnic Festival 2012 ACTIVITY
  • pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN Picnic Festival Experience Topic
  • pre- post-event Event Experience Design Activity & Space online & offline
  • CoThinkTank ACTIVITY & SPACE Photo: tackle Service Design
  • ACTIVITY & SPACE Photo: tackle Service Design
  • ACTIVITY & SPACE Photo: tackle Service Design
  • ACTIVITY & SPACE Photo: tackle Service Design
  • ACTIVITY & SPACE Sketch: tackle Service Design
  • pre- post-event space activity EVENT EXPERIENCE DESIGN coThinkTank Networking & Exchange Experience Topic
  • re:publica Photo: Gregor Fischer | re:publica 2012 SPACE
  • Video: raumlabor berlin SPACE http://vimeo.com/46297574
  • Photo: Gregor Fischer | re:publica 2012 SPACE
  • Photo: Gregor Fischer | re:publica 2012 SPACE
  • Photo: Anna-Lena König SPACE
  • pre- post-event space activity EVENT EXPERIENCE DESIGN re:publica Networking & Exchange Experience Topic
  • Photo: Gregor Fischer | Summit of newthinking 2012 Summit of newthinking SPACE
  • Photo: Gregor Fischer | Summit of newthinking 2012 SPACE
  • Photo: Gregor Fischer | Summit of newthinking 2012 SPACE
  • Photo: Gregor Fischer | Summit of newthinking 2012 SPACE
  • Photo: Gregor Fischer | Summit of newthinking 2012 SPACE
  • Photo: Gregor Fischer | Summit of newthinking 2012 SPACE
  • pre- post-event space activity EVENT EXPERIENCE DESIGN Summit of newthinking Networking & Exchange Experience Topic
  • Photo: HPI d.confestival d.confestival ACTIVITY & SPACE
  • Photo: HPI d.confestival ACTIVITY & SPACE
  • Video: HPI d.confestival ACTIVITY & SPACE http://vimeo.com/55534400
  • pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN d.confestival Learning & Inspiration
  • Photo: Service Design Berlin Service Experience Camp ACTIVITY & SPACE
  • Photo: Service Design Berlin ACTIVITY & SPACE
  • Photo: Service Design Berlin ACTIVITY & SPACE
  • Photo: Service Design Berlin ACTIVITY & SPACE
  • pre- post-event space activity EVENT EXPERIENCE DESIGN Service Experience Camp Networking & Exchange Experience Topic
  • pre- post-event Event Experience Design Activity & Space online & offline
  • Photo: Martin Jordan | Global Service Jam Berlin 2013 Global Service Jam ACTIVITY & SPACE
  • Photo: Service Design Berlin ACTIVITY & SPACE
  • Photo: Martin Jordan | Global Service Jam Berlin 2013 ACTIVITY & SPACE
  • ACTIVITY & SPACE
  • pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN Global Service Jam Learning & Inspiration
  • Photo: Dieter Engler | a2n Camp 2011 a2n Camp ACTIVITY & SPACE
  • Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE
  • Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE
  • Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE
  • Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE
  • Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE
  • pre- post-event space Networking & Exchange Learning & Inspiration activity EVENT EXPERIENCE DESIGN Experience Topic a2n Camp
  • Event Experience Design main take aways • Interactions need to be facilitated • new role for the Event Organiser:
 Event Experience Designer 
 & Community Manager
  • thank you! IxDA 12.03.2014 Claudia Brückner #IxDABerlin your questions!!