Change Leadership & Innovation
CSR Change Tips - 1:
Developing a network of CSR champions

www.appetiteforchange.net/en
Human Risks in CSR Initiatives
Signs







Demotivation
Insecurity
Rejection, resistance
Delays in implementation
M...
www.appetiteforchange.net/en
The CSR champions will contribute to lead the CSR change in
the organization:

1

Establishing the sense of urgency

2

Cr...
The CSR champions are ambassadors of the change that the
CSR leader(s) wish(es) to implement
CSR leader
CSR leader
Project...
For example, a CSR champion in a banking group,
covering a regional area, can:


Share with the local staff the reasons a...
www.appetiteforchange.net/en
First Steps to Set Up the Network
1. Define role, profile and means:
o Ideally agree with line managers on a x% of time fo...
Let’s discuss the change management challenges in your CSR
initiative
What organizational and behavioural changes will occ...
Let’s discuss the change management challenges in your CSR
initiative
What organizational and behavioural changes will occ...
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Csr change series 1

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CSR initiatives: developing a network of internal CSR champions. Tips from a change management perspective

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Csr change series 1

  1. 1. Change Leadership & Innovation CSR Change Tips - 1: Developing a network of CSR champions www.appetiteforchange.net/en
  2. 2. Human Risks in CSR Initiatives Signs       Demotivation Insecurity Rejection, resistance Delays in implementation Misunderstandings People going from enthusiasm to disappointment and frustrations  … Possible causes  CSR benefits not well understood  CSR objectives and vision insufficiently shared  Weak sponsorship  Poor communications  New necessary skills not acquired  Stakeholders not involved enough in designing CSR policies  … Leading change in CSR initiatives: generating buy-in, managing people risks www.appetiteforchange.net/en
  3. 3. www.appetiteforchange.net/en
  4. 4. The CSR champions will contribute to lead the CSR change in the organization: 1 Establishing the sense of urgency 2 Creating a guiding coalition 3 Communicating the CSR vision 4 Empower CSR actions 5 Generate ealry CSR successes 6 Demultiply and anchor CSR in the organization www.appetiteforchange.net/en
  5. 5. The CSR champions are ambassadors of the change that the CSR leader(s) wish(es) to implement CSR leader CSR leader Project Team Site/dept Site/dept Site/dept Site/dept Stakeholders Site/dept Site/dept Site/dept Site/dept Site/dept Site/dept CSR champions • They form a team, share a vision, objectives and practices • They reinforce the link between the CSR leaders and the rest of the organization • They boost and facilitate the CSR initiative in their respective areas www.appetiteforchange.net/en
  6. 6. For example, a CSR champion in a banking group, covering a regional area, can:  Share with the local staff the reasons and content of the CSR initiative in a much more interactive and personal way than through corporate communications (both ways of communication complete each other well)  Motivate and help colleagues to identify CSR actions particularly relevant locally and share this experience within the CSR champions network    Train (or contribute to train) the local staff in CSR practices Challenge people in acting CSR …. www.appetiteforchange.net/en
  7. 7. www.appetiteforchange.net/en
  8. 8. First Steps to Set Up the Network 1. Define role, profile and means: o Ideally agree with line managers on a x% of time for the CSR champion to spend on her/his CSR tasks (assuming the person has a non CSR-related full-time role) o Prepare a pitch to sell the CSR champion 2. Appoint champions: o Start small: with a 20 champions max team o Voluntary basis preferred 3. Train the champions: o Teambuilding o Assess CSR skills o Train in CSR and change management 4. Empower champions: o Involve them in the development of company specific CSR tools o Define and share together a CSR vision, an image of success o Assign responsibilities and freedom, opportunities of action www.appetiteforchange.net/en
  9. 9. Let’s discuss the change management challenges in your CSR initiative What organizational and behavioural changes will occur through the CSR policies ? Who are the stakeholders, groups impacted by the CSR policies? On a scale of 1 to 10 , how would you assess: -The CSR project/initiative benefits? -The attractiveness (of the initiative) for the key stakeholders ? -The forces of resistance to change? christophe@appetiteforchange.net www.appetiteforchange.net/en
  10. 10. Let’s discuss the change management challenges in your CSR initiative What organizational and behavioural changes will occur through the CSR policies ? Who are the stakeholders, groups impacted by the CSR policies? On a scale of 1 to 10 , how would you assess: -The CSR project/initiative benefits? -The attractiveness (of the initiative) for the key stakeholders ? -The forces of resistance to change? christophe@appetiteforchange.net www.appetiteforchange.net/en
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