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Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
Achieving behavioural change for energy efficiency
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Achieving behavioural change for energy efficiency

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  • 1. Achieving Behavioural Change For Energy Efficiency Programs Christophe Lastennet for EnercitEE Component Seminar 2, Annecy, 2nd February 2012jeudi 2 février 2012
  • 2. «Everyone thinks of changing the world, but no one thinks of changing himself.» Léon TolstoyChristophe Lastennet, www.appetiteforchange.netjeudi 2 février 2012
  • 3. Change is an emotional journey Denial Anger Satisfaction Shock Depression Excitement Acceptance FearChristophe Lastennet, www.appetiteforchange.netjeudi 2 février 2012
  • 4. Change is an emotional journey Active Satisfaction Anger Denial Shock Emotions Negociation Acceptance Fear Depression Passive TimeChristophe Lastennet, www.appetiteforchange.netjeudi 2 février 2012
  • 5. 8 Steps To Lead Behavioural ChangeChristophe Lastennet, www.appetiteforchange.net 5jeudi 2 février 2012
  • 6. 1.Christophe Lastennet, www.appetiteforchange.net 6jeudi 2 février 2012
  • 7. 1. Establish a Sense of UrgencyChristophe Lastennet, www.appetiteforchange.net 7jeudi 2 février 2012
  • 8. 1. Establish a Sense of Urgency • Tell and show what could happen if nothing changes • Bring undisputable facts • Tell people there is still time to make a differenceChristophe Lastennet, www.appetiteforchange.net 8jeudi 2 février 2012
  • 9. 1. Establish a Sense of Urgency • Tell and show what could happen if nothing changes • Bring undisputable facts • Tell people there is still time to make a difference Strictly fear communication will not workChristophe Lastennet, www.appetiteforchange.net 9jeudi 2 février 2012
  • 10. 2.Christophe Lastennet, www.appetiteforchange.net 10jeudi 2 février 2012
  • 11. 2. Create the Guiding CoalitionChristophe Lastennet, www.appetiteforchange.net 11jeudi 2 février 2012
  • 12. 2. Create the Guiding Coalition High Region State NGO business group A Interest & Support business group B Unions Low Influence Low HighChristophe Lastennet, www.appetiteforchange.net 12jeudi 2 février 2012
  • 13. 2. Create the Guiding Coalition High Region State NGO business group A Interest & Support business group B Unions Low Influence Low HighChristophe Lastennet, www.appetiteforchange.net 13jeudi 2 février 2012
  • 14. 3. Develop the Change VisionChristophe Lastennet, www.appetiteforchange.net 14jeudi 2 février 2012
  • 15. 3. Develop the Change Vision • Inspiring • That makes sense for everybody concerned • You know when you have achieved itChristophe Lastennet, www.appetiteforchange.net 15jeudi 2 février 2012
  • 16. 3. Develop the Change Vision • Inspiring • That makes sense for everybody concerned • You know when you have achieved it 20.20.20Christophe Lastennet, www.appetiteforchange.net 16jeudi 2 février 2012
  • 17. 3. Develop the Change Vision • Inspiring • That makes sense for everybody concerned • You know when you have achieved it 20.20.20 What does it mean for me?Christophe Lastennet, www.appetiteforchange.net 17jeudi 2 février 2012
  • 18. 4. Communicate for Buy-inChristophe Lastennet, www.appetiteforchange.net 18jeudi 2 février 2012
  • 19. 4. Communicate for Buy-in Challenges Intangibility Unattractiveness REDUCE!Christophe Lastennet, www.appetiteforchange.net 19jeudi 2 février 2012
  • 20. 4. Communicate for Buy-in Intangibility Make it RealChristophe Lastennet, www.appetiteforchange.net 20jeudi 2 février 2012
  • 21. 4. Communicate for Buy-in Use Fun! www.thefuntheory.comChristophe Lastennet, www.appetiteforchange.net 21jeudi 2 février 2012
  • 22. 4. Communicate for Buy-in People want to join the conversation • Use interactivity: not just one-way communicationChristophe Lastennet, www.appetiteforchange.net 22jeudi 2 février 2012
  • 23. 5. Empower ActionChristophe Lastennet, www.appetiteforchange.net 23jeudi 2 février 2012
  • 24. 5. Empower Action ENERGY IS UNLIMITEDChristophe Lastennet, www.appetiteforchange.net 24jeudi 2 février 2012
  • 25. 5. Empower Action HUMAN ENERGY AND CREATIVITY IS UNLIMITEDChristophe Lastennet, www.appetiteforchange.net 25jeudi 2 février 2012
  • 26. 5. Empower Action People want to be involvedChristophe Lastennet, www.appetiteforchange.net 26jeudi 2 février 2012
  • 27. 6. Challenges of Promoting Energy Efficient Behaviours Long term Perceived Benefits TimeChristophe Lastennet, www.appetiteforchange.net 27jeudi 2 février 2012
  • 28. 6. Generate Quick Wins Long term Perceived Benefits Time Make it short termChristophe Lastennet, www.appetiteforchange.net 28jeudi 2 février 2012
  • 29. 6. Generate Quick Wins • Create short term projects that will contribute to the final objective • Encourage initiative • Identify and communicate all benefits: anticipated, non-anticipated, quantitative and qualitative First steps that will put people on a path of changeChristophe Lastennet, www.appetiteforchange.net 29jeudi 2 février 2012
  • 30. 7. Don’t Let Up Early successes will support the long term efforts neededChristophe Lastennet, www.appetiteforchange.net 30jeudi 2 février 2012
  • 31. 7. Don’t Let Up • Build on the first successes to pursue change • Identify new projects • Enlarge the guiding coalition • Work on mid/long term initiatives: people training, new processes, innovation,... Early successes will support the long term efforts neededChristophe Lastennet, www.appetiteforchange.net 31jeudi 2 février 2012
  • 32. 8. Anchor Changes in Culture Culture: The way we do things around hereChristophe Lastennet, www.appetiteforchange.net 32jeudi 2 février 2012
  • 33. 8. Anchor Changes in Culture Culture: The way we do things around here • Align new behaviours with overall organisational/society goals • Keep it as a priorityChristophe Lastennet, www.appetiteforchange.net 33jeudi 2 février 2012
  • 34. 1. Establish a Sense of Urgency 2. Create the Guiding Coalition 3. Develop the Change Vision 4. Communicate for Buy-in 5. Empower Action 6. Generate Quick Wins 7. Don’t Let Up 8. Anchor Changes in CultureChristophe Lastennet, www.appetiteforchange.net 34jeudi 2 février 2012

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