A slightly modified version of this paper was presented at the Australian and New Zealand Marketing Academy (ANZMAC) conference in Melbourne in December 2009. The findings of this paper was first presented at the Otago's School of Business Doctoral Colloquium held in August 2009. Upon receiving feedback from the doctoral colloquium as well as double-blind reviews pre-ANZMAC conference, this paper was suitably modified to demonstrate stronger academic vigour and quality.
Chua, A.P.H., Deans, K.R. and Parackal, M. (2009), ‘Corporate blogs in New Zealand: Motivations and challenges’, Australian and New Zealand Marketing Academy (ANZMAC) Conference, 30 November-2 December, Melbourne, Australia.