Why Choose Men Age 30-45?
• Because Duck Tape is a do-it-all brand for their
• Most men age 30-45 are working, head-of-
• The family/working man has a lot to fix – so
there is definitely a need for our product.
• Nashua, 3M, Anchor, Tessa, Tuck and Polyken
are still selling duct tape.
• The competition doesn’t heavily advertise, but
they rely heavily on getting their product on
store shelves early.
• The good news is: we have a plan.
• Duck Tape offers reliability
and variety that others don’t.
• Increase brand image awareness.
• Key selling attribute:
Duck Tape does everything
We want people to feel the connection between
Duck Brand tape and reliability.
You can have variety while keeping consistency
in the product.
Focal point: do-it-all nature versus what you
shouldn’t do with Duck Tape.
Reach out to safety needs! If you have Duck Tape,
you are prepared for any household/work fixes.
Finally, our ads will be humorous in radio, TV,
and magazines. Laughter sells.