Discussion with Carol Clegg VPA @ Classic Exec www.classicexec.com 505-506-6007
Pinterest encourages peopleto collect images that inspire them, think of a hugebulletin board and being able to share what you love virtually!
Invitation only - update As of last week, no longer required
CONNECT YOUR ACCOUNT TO TWITTER OR FACEBOOK Think about which one promotes your business Use the account you use most frequently Pins will not automatically post to Twitter or Facebook Sign into the account you wish to connect with
USER NAME, PROFILE NAME AND ABOUTYour profile can either be your own name, your business name or a combination of both. Your user name will be your url link In the about include your webpage and location if a local biz
ALL SOCIAL MEDIA NEEDS A GAME PLAN Online marketing you should remember to Ask yourself these ??? simplify your goals which should include: Before you pin – who do you want to attract? Drive traffic to your site Who is your ideal client? Add people to your mailing list What do they want to see? Turn visitors into buyers Try to focus on this as you pin and ask - Social media tools should act as spokes in Will they find it inspiring? the wheel .
Social media tools should act as spokes in the wheel .
SETTING UP YOUR BOARDS What are you passionate about? Pinterest allows you to become a Showcase your personality! source of information and ideas Use this to create your boards Share great content Careful about promoting your product and services continually
NAMING YOUR BOARDS Naming your boards – be 3 ways to pin creative Use the Pin It bookmark Short and to the point Upload your own Each board has it’s Repin unique URL – easy for sharing Add an about to each board
Who is using Pinterest? Numbers and more….. 3rd largest referral traffic source Projected to grow to 40% 145% increase in daily of all social media driven users since March 2010 purchases when beta site launched Too big to ignore! Spend over an hour on the site – longer than any other Above average incomes