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Streaming Opportunities Rick Grantham Global Access

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    Streaming Opportunities Rick Grantham Global Access - Presentation Transcript

    1.  
    2. http://www.youtube.com/watch?v=um7Va99BB5M
    3. Where have we come from… … where are we going?
    4. Drivers behind development? Connectivity in-home in-corporate Software Operating systems Codecs File compression formats Flash .SWF, .FLV Mpeg (1-4) Network Infrastructure hosting options CDN’s (Content Delivery Networks)
    5. Undersea Cables and SeaCom
    6. Undersea Cables and SeaCom
      • Map showing cable route
      • 1.28 terabits per second, 17,000km in length
      • Was completed in July 2009
      • Fast take-up in East Africa
      • Slow take-up in SA
        • Is the problem physical, commercial or lack of market demand?
      1.28 terrabits per second Completed July 2009 Fast take-up in East Africa; Slow take-up in SA
      • Brian Herlihy (Seacom CEO):
      • Problem is either:
      • Physical
      • Commercial
      • Market Demand
    7. The Million Dollar Question? When will domestic bandwidth in SA be sufficient to easily download movies at home?
      • Speaker Survey:
        • Between April 2010
        • And some time in 2013!
    8. Time for some entertainment… (may be offensive to sensitive viewers)
    9. www.youtube.com/montypython
    10. The New Web Web 2.0 You do not need your own site – you can host almost everything on other sites Also check out: ZaNews (Zapiro) SA Direct Sho’tleft and many others…
    11. Ideas on how to use video… Audience Internal (corporate) Invited or External? Internal Audience Issues: Bandwidth Firewalls Media players
      • External Audience
      • Issues:
        • Who are they?
        • Concurrent viewers?
      • Options:
        • Own site, CDN, Public site
      Big screen vs Small screen Live vs Pre-record? EG: BizNetwork use both Length of videos? GIBSfn vs Ted.com
    12. Case Study: GIBS FN [ www.gibs.co.za/gibs-fn.aspx ]
    13. Case Study: Gibs FN [ www.gibs.co.za/gibs-fn.aspx ]
      • NOTES:
      • Simple site
      • Relevant to known audience
      • Short and concise
      • Extremely simple production
      • Professional presentation
      • 5000+ viewers in year 1
    14. The Opposite: Ted.com
      • NOTES:
      • Public site
      • Broad reach
      • Long clips
      • Recorded at live events
      • Professional presentation
      • More from investment
      • GIBS FN’s vision?
    15. Ideas on how to use video… Audience Internal (corporate) Invited or External? Internal Audience Issues: Bandwidth Firewalls Media players
      • External Audience
      • Issues:
        • Who are they?
        • Concurrent viewers?
      • Options:
        • Own site, CDN, Public site
      Big screen vs Small screen Live vs Pre-record? EG: BizNetwork use both Length of videos? GIBSfn vs Ted.com
      • Get it RIGHT
      • Video must play easily
      • Technology is available to make it work well
      • Example… (SS)
    16. More ideas for External Audiences
      • News
      • Early adopters in online video
      • In SA see: Myvideo.co.za; TheTimes.co.za; News24.com; etc.
      Branded Information My favourite: www.videojug.com
    17. http://www.videojug.com/film/the-videojug-philosophy
    18. More ideas for External Audiences
      • News
      • Early adopters in online video
      • In SA see: Myvideo.co.za; TheTimes.co.za; News24.com; etc.
      • News
      • Early adopters in online video
      • In SA see: Myvideo.co.za; TheTimes.co.za; News24.com; etc.
      Branded Information My favourite: www.videojug.com Branded Information My favourite: www.videojug.com Branded Entertainment - Lots of options See example… (Sun Microsystems)
    19. http://www.youtube.com/watch?v=ZaEsFDjalvw
    20. More ideas for External Audiences
      • News
      • Early adopters in online video
      • In SA see: Myvideo.co.za; TheTimes.co.za; News24.com; etc.
      • News
      • Early adopters in online video
      • In SA see: Myvideo.co.za; TheTimes.co.za; News24.com; etc.
      Branded Information My favourite: www.videojug.com Branded Entertainment - Lots of options See example… (Sun Microsystems) Branded Information My favourite: www.videojug.com Branded Entertainment - Lots of options See example… (Sun Microsystems)
      • Customised Messages
      • Own your reputation
      • Don’t rely on the media
      • Product Infomercials
      • No one wants to see your TV commercial
      • Package content people want to see
      • Make available on Web and Mobile
    21. And internal audiences…
      • Lots of Opportunities
      • internal comms & training
      • CEO visibility
      • But also more pitfalls
      • (we have all met the “IT Guy”)
      Large screen VS Small screen
      • The “Private Media Network” concept
      • Part satellite, part web
      • (best of both worlds)
    22.  
    23.  
    24. Two more options…
      • OnLine SlideShows
      • EG:
      • Slideshare (very basic)
      • SlideShowPro (includes audio)
      • Mobile
      • SMS Shortcodes (EG sms GA to 33992)
      • Zoopy (and other social media / video-sharing sites)
      • More tricky than the web!
    25. Video Production Typically 80% of costs are in Production, 20% in delivery
      • A Few Tips:
      • Live (or live-record) is more efficient than you think!
      • Live enables Interactivity
      • Single camera shoots require high editing costs (and time!)
      • Prepare, Prepare, Prepare!
      • Fit as much in 1 day as possible
      • Look for output deals, not just once-off shoots
      • Take care with simply recording a live event
    26. Going Green http://www.youtube.com/watch?v=PQ2oyr7rJz8
    27. Going GREEN – Change to VIDEO
      • For one person flying, return, JHB-Cape Town:
        • 117kg of fuel is used
        • Is equivalent to 365Kg of CO2
        • Is equivalent to three 60w lightbulbs burning for one year or food eaten by 2 people in one year
        • Contains as much carbon as all the air above 64m 2 of the earth’s surface
      Ref: www.chooseclimate.org
      • Any Questions?

    + Nigel BrownNigel Brown, 1 week ago

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