Social networking adrian goslett remax

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Social networking adrian goslett remax

  1. 1. SOCIAL NETWORKING Adrian Goslett CEO: RE/MAX of Southern Africa
  2. 2. Why Social Networking? <ul><li>Only 14% of consumers believe traditional advertising </li></ul>
  3. 3. <ul><li>78% trust the recommendation of others </li></ul>Why Social Networking?
  4. 4. Real Estate? <ul><li>More than 70% of real estate transactions are done through repeats and referrals </li></ul><ul><li>Quality real estate agents build relationships with people and don’t just sell houses </li></ul><ul><li>Efficiency – A renewed focus on technology </li></ul>
  5. 5. RE/MAX & Social Networking <ul><li>Identify platforms to reach targeted audience </li></ul><ul><li>Create a corporate presence </li></ul><ul><li>Identify spokesperson to become opinion-maker </li></ul><ul><li>Provide infrastructure for agents to benefit from technology </li></ul><ul><li>Train agents and promote benefits </li></ul>
  6. 6. Bookmarking
  7. 8. Facebook
  8. 9. Facebook
  9. 10. Twitter
  10. 11. Goals & Objectives <ul><li>Engage the consumer </li></ul><ul><li>Build trust & credibility with the consumer </li></ul><ul><li>Drive consumer to the website </li></ul>
  11. 12. In the making… <ul><li>Video Blogs </li></ul><ul><li>m </li></ul><ul><li>Posterous multi-app content delivery </li></ul>

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