Sean Victor Vodacom Business
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Sean Victor Vodacom Business



STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South Africa

STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South Africa



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Sean Victor Vodacom Business Sean Victor Vodacom Business Presentation Transcript

  • Vodacom Business Converged Satellite Streaming Media Opportunities for Organizations Sean R. Victor Principal Specialist 4 November 2009
  • Strategies for Growth
  • Innovation Record
  • Converged Solutions 4
  • Vodacom Business 5
  • Positioning of VB-Sat Services Ideal for Digital Media Solutions Branch Site MPLS & Internet Branch Site Data Center • Flexible design for bandwidth customization on a site-by-site basis • Different speeds and service plan options (including overlay) • Expand gracefully as network requirements evolve • Integrated Class of Service for prioritizing performance-sensitive data • Customized Minimum CIR, Constant Bit Rate, Min/Max/Guar data rates per application • Ideal for VoIP, Video and Digital Media applications
  • Thanks to Hughes and Helius! Overview & Case Studies Digital Media Solutions 8
  • Digital Media - Opportunities Overview Corporate Communications Managed Digital Signage Training & Learning Business IPTV HD Vide Conferencing Content Delivery “Maturing technology is already deployed all over the World”
  • What is Digital Signage? Displaying the right message, at the right time, to the right audience
  • Simply How It Works
  • How are Hughes positioned? Strengths Denotes Key Successes Brazil HNSE India NAD Helius Digital Tesco (100, ABN (130) LASD (31, 16k people) 5600 screens) BPTV pilot Lexus(300) Signage TLC(1400) SSA (211700) Digital UFO Moviez UFO Europe Moviez(1400) Cinema failed Real Image (350) E-City Cinemas (125) Distance HughesEDU ASDA(500) Fusion(2,500) Safeway (2,000) EduSat(2,000) Learning Everonn(900) IPTV Dpaschoal VW(2350) RiteAid (1800) Edward Jones (10,000) (200) Sonic (3600) GM (9,000) SSA (2000) Safeway (1,800) GETN(1600) Orkin(400) Wal-Mart (4,000) JCPenney(1,100) Lowes (2,000) Toyota Content Cereja PRN VW(2350), CBS Outernet (200) GM(1,200) National Cinemedia(1000) Delivery PRN (1000) Networks Several Fuelcast projects GSTV w/universities Sherwin Williams (3,000) (+1,500 sites) Albertsons (1,600) 1
  • The Hughes Approach 14
  • The Complexity of Digital Signage Retailer Agency “Do It Yourself” Software Call Center Apps Install Retail Maintenance Ops Admin Strategy Staff WAN Monitor Media Reporting Player Research
  • How Hughes make it easy! Content Retail Software Strategy Apps Monitor Ad Sales Media Player Research Exploit Customer Base
  • Digital Media Solutions Business IPTV 17
  • Service Highlights “Hughes simplifies Enterprise Video with Managed Services” Video Appliance Hughes National POP Content IPTV Remote Network Ingest Operations Equipment • Leased line or VYVX • Scheduling & • Network capacity • Installation & connection content distribution • Network Ops. & configuration • Multi-format support • Playback affidavits management • Field service • Format conversion & • Reporting • Proactive fault quality control • Customer Support management 18
  • Solution Portfolio “Hughes experience with a wide range of products” • PC with software media player • e.g. Windows Media Player, Real Player, QuickTime Pro (+) low cost, readily available (-) dependent on PC availability • Set Top Box (w/o Hard Drive) • e.g. AmiNET110/124/125 (+) low cost (-) no local storage • DVR Set Top Box (w/Hard Drive) • e.g. AmiNET 530 (+) addresses enterprise DVR needs (live, VOD) (-) limited multimedia capability • Multi-Purpose Multimedia Appliance • e.g. Helius MGR3550 (+) flexible platform (interactive distance learning) (-) higher cost 19
  • HughesNet Business IPTV Customers 3,600+ sites 1,700+ sites 9,000+ sites Over 30,000 Multimedia units 1,000+ sites deployed 3,600+ sites 2,000+ sites 400+ sites 20
  • Business Television Customer Profiles • Desktop Streaming • Solomon Smith Barney • Streaming Video to STB • Walmart, Rite Aid, Sonic • Video On Demand to STB • Goody’s, Automotive Broadcast Networks • Video w/Audio Return • AG Edwards, Edward Jones, Safeway, Social Security Administration, JC Penney, Orkin • Two Way Video Desktop • Mercedes (Brazil), Google, Wipro Technologies, AOL • Telepresence • Staples (facilitate Corporate Express acquisition), AT&T
  • Business IPTV Case Study Quick Service Restaurant • Objective HughesNet • Employee training • Background music • Solution • Managed HughesNet Business IPTV service at over 3,000 locations. • Supports both employee training and in- Employee store music Training • Streamed video to PC in the employee’s break room. In-store • Full-screen MPEG2 video at 1 Mbps Music 22
  • “BP TV” To the Forecourt 23
  • Hughes Business Television - VOD Scala PC • Distance-learning service • 300 UK stores with 10% CAGR • Full turnkey solution including: • Backhaul from content provider – Mezzo • Hub, transport and remote site services • DW6000, PC, desk and software • Compliance Tracking • Used by ASDA to train staff: • Customer satisfaction techniques • Health & safety requirements • New products • Other briefings 24
  • Market Proven Services Video A partnership with Hughes provides you with the confidence that you can be sure of the same level of commitment that these HNS customers have come to expect 25
  • Digital Media Solutions Managed Digital Signage 26
  • Managed Digital Signage Services • Turnkey offering to enable a Branded Digital Signage Network • Media Broker and Content Creation • Managed content production and advertising management can be customer provided or offered by Hughes • Content Ingestion Services • Encoding and Multi-format support – DVD, Beta SP, etc. • Media format transformation, quality control • Digital Signage Operations • Turnkey portfolio: scheduling, content distribution, proactive monitoring, playback affidavits, reporting, research • Network Services • Flexible bandwidth service plans • Remote Equipment • Provision/Installation/Maintenance of remote equipment (screens, players, etc.) 27
  • Managed Digital Media Services • Installation • Monitor, Media Player, A/V distribution • Network (VSAT, DSL) • Operations • Live Video, VOD, DVR Services • Proactive Remote Monitoring • Reporting • Availability • Content usage • Hosted Applications • Full Service Content Management • Ad-Hoc Services • Special Events Broadcasting • Video-On-Demand Encoding • Maintenance • Broad Portfolio of Field Service Options • 4 hours response -> Next Business Day 28
  • Digital Signage Case Study Scala PC • Customer Objectives • Revenue generation • Entertainment and improved shopping experience • Design • Network of up to 35 plasma screens and 25 LCDs located in 7 key store zones • Provide shoppers eye-catching and informative product information, news/weather, store information and • promotion of own brands • Status • Today 100 stores with 175,000 files managed centrally with 26 Terra Bytes of data • Content including Tesco messages, and third-party advertising and promotions • Tesco TV replacing POS printed material Awarded European Retail Solutions Award, 2005 29
  • Safeway MediaGate Router 3550 • 2000 Stores • Corporate Communications and Employee Training • Enterprise Digital Video Recorder • Interactive Distance Learning • Live Video • Video On Demand • Force Tune/Force Record 31
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  • Social Security Administration • 1,700 field offices • Live video and video on demand and highly interactive training to classrooms and PC • Digital Signage • MPEG-4 and DVB-S2
  • Digital Media Solutions Content Delivery 38
  • HughesNet Content Delivery Customers Delivering content to over 70,000 remote clients worldwide! Wide scale Deployments 12,000+ Clients Ultra-High Frequency Distributions 70,000 Daily Weather Maps High Volume Distributions 100s Gbytes per week 39
  • HughesNet Enterprise Package Delivery The Past: Robust APIs were key to widespread market acceptance HughesNet NOC SOAP WEB Client FTP Text Envelope HTTP HTML HTTP or FTP EPD Server Farm XML Envelope 40
  • HughesNet Enterprise Package Delivery The Evolution: From Content Delivery to Multimedia Management 41
  • Digital Media Solutions Training & Learning 42
  • Training and Learning • Live Video • Video On Demand • Video to the Desktop • Highly Interactive Distance Learning • Portal
  • Cost of Training Per Learner Source:Bersin&Associates
  • Global Distance Learning Software as a Service Global Portal
  • Helius Portal/Presenter Rapid Authoring Tool Helius Presenter Rapid Content Development Tool for eLearning/online Training Assessments Surveys + AICC/SCORM tracking Voice Narration Movies
  • THE CUSTOMER • SEDUC-AM Secretariat of Education of Amazonas State • Largest Brazilian State • 1.5 million km² (three times the area of France) • 92% of area covered by the Amazon Forest • Huge logistics difficulties • 62 county districts
  • OVERVIEW Broadband Interactive Internet Television SEDUC e-Learning
  • CHALLENGES FOR THE GOVERNMENT SOLVE AN URGENT SOCIAL DEMAND Enables rural communities of Amazonas State to receive quality education. LOCATION Amazonas State, with more than 1,5 million km², covered by Amazon Forest and rivers of the Amazon basin. OBJECTIVE To meet secondary level education needs in the state, by amplifying and diversifying school attendance.
  • INVESTING IN DISTANCE LEARNING INFRA-STRUCTURE • Rural schools of the state equipped with an interactive satellite solution • Classrooms with multimedia kit (PC, TV, webcam e microphone) • Videoconference Software • Studios in Manaus (state capital) PEDAGOGICAL METHODOLOGY • Live interactive classes transmitted from studios located in Manaus • Classes presented in TV sets installed at remote classrooms/sites • Specialist teachers located in studios are constantly trained on the new learning dynamics • Generalist teachers (monitors) to mediate transmitted classes and local activities • Students interacting with teachers located in Manaus via live video
  • THE RESULT • After project implementation, Amazonas state has reached the biggest real growth (21.74%) compared to other Brazilian states, based on Development Index of Basic Education (IDEB)* Criteria Scenario before Scenario after Project Project Passed 60.4% 77.5% Failed 12.8% 6.5% Drop-out 26.8% 16.0% • Significant increase of the student registration number; • Amazonas state position in IDEB ranking has grown from the 27th to the 20th position after one year of project implementation. * Official Education Index from Brazilian Ministry of Education
  • TESTIMONIAL “This project will change and modify education history for Amazonas State, as it has a huge coverage and will make an enormous difference” Mr. Eduardo Braga Governor of Amazonas State
  • Digital Media SA Market Opportunities & ?’s 55
  • Digital Media – Opportunities! • Impact of Difficult Economy - Gartner – dramatic reduction in CapEx budgets - In a bad market, we have fewer customer with less desire to purchase products or services - Solutions such as digital signage therefore become more important to drive revenue - More cuts will take place above the line (e.g. TV, Radio etc.) than below the line (e.g. in-store, circulars etc.) - Just so many successful Case Studies!
  • Digital Media Opportunities! • Segment needs are plentiful • Business Impacts are significant • Case studies in verticals or horizontals are abundant and applicable in our own market place “Is the South African and African Market ready for us to deliver together?”
  • Vodacom Business Converged Satellite Streaming Media Opportunities for Organizations Sean R. Victor Principal Specialist 4 November 2009