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Rick Grantham Globalaccess 2010
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Rick Grantham Globalaccess 2010

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Streaming opportunities and benefits for online publications – audio and visual streaming solutions that work for you …

Streaming opportunities and benefits for online publications – audio and visual streaming solutions that work for you
• Importance of innovative web content with multimedia elements
• Increased brand, products exposure and customer loyalty
• Distributing video in the right way for the right audience
• Achieving strategic and effective use of video and / or audio for web and mobile
• Online and mobile video – a cost effective, creative and customized way to reach your target audience
Rick Grantham, Managing Director,
Global Access

Published in: Business
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Transcript

  • 1.  
  • 2.  
  • 3. http://www.youtube.com/watch?v=um7Va99BB5M
  • 4. TV Broadcasting and Publishing TV Channel Broadcasting Magazine Publishing Custom Publishing Custom Broadcasting
  • 5. Video has come a long way… … where is it going?
  • 6. A few key questions? The world is going crazy about video on the web, but what about us? South Africa’s unique landscape offers some challenges… Some examples please? How do you make web video work for you, your clients and your bottom line? Who is your audience? What do they want?
  • 7. Drivers behind development? Connectivity in-home in-corporate on MOBILE Software Operating systems Codecs File compression formats Flash .SWF, .FLV Mpeg (1-4) CDN’s (Content Delivery Networks)
  • 8. So who watches video on the web anyway? 450 million youtube users worldwide! 2bln videos viewed per day 24 hours of video uploaded per minute! YouTube is the 4 th most visited site in SOUTH AFRICA! 65000 out of 1mln users on TimesLive watch videos Fortunately very little of this video is produced at TV budgets!
  • 9. The SA Internet Landscape 5m Internet users (on computers) – they expect video 5m on mobile – they want video but it is expensive Access to broadband is increasing rapidly for home and business use, but yet to become evident for mobile users Mobile sites are becoming more accessible, but use a reputable service provider – this is a lot more complicated than a website Monetise mobile video through sponsorship and branding, not through charging for SMS download requests Length of videos? GIBSfn vs Ted.com And be careful of long videos where bandwidth is expensive
  • 10. So who is YOUR audience? Is the WEB your primary or secondary platform? If primary, then integrate video; If secondary, then look more closely at mobile video and mobi sites (mobi works well with print)
    • Have you thought about event-based video?
    • Invited audiences?
    • Live streaming?
    Do they want INFORMATION (videojug) Or ENTERTAINMENT (YouTube)?
  • 11. http://www.videojug.com/film/the-videojug-philosophy
  • 12. Content concepts… in the video space A potential new world for Custom Publishing: branded INFORMATION See Home Depot TV Branded ENTERTAINMENT also creates opportunities (but can be more expensive )
    • Customised Messages
    • Own your client’s reputation
    • Don’t rely on the media
    Product Infomercials No one wants to see your TV commercial Package content people want to see Make available on Web and Mobile
  • 13. http://www.youtube.com/watch?v=ZaEsFDjalvw
  • 14. Case Study: Gibs FN [ www.gibs.co.za/gibs-fn.aspx ]
    • NOTES:
    • Simple site
    • Relevant to known audience
    • Short and concise
    • Extremely simple production
    • Professional presentation
    • 5000+ viewers in year 1
  • 15. The Opposite: Ted.com
    • NOTES:
    • Public site
    • Broad reach
    • Long clips
    • Recorded at live events
    • Professional presentation
    • More from investment
    • GIBS FN’s vision?
  • 16. A few questions to consider… Video integrated into website content VS A multimedia section YouTube VS CDN VS self hosting Video via Mobi-site or via short-code SMS?
  • 17. Video Production, a few ideas Don’t compete with the TV guys – the budgets are huge! And the quality is wasted
    • Prepare, Prepare, Prepare!
    • Fit as much in 1 day as possible
    • Look for output deals, not just once-off shoots
    • Take care with simply recording a live event
    • Or produce your own,
    • use a fixed cost approach and keep it simple!
    • [1 X recent graduate
    • 1 X camera
    • 1 X computer (preferably a Mac)]
    See video content as an investment – look for alternative platforms to present it and create content that has a long shelf-life OR… Use someone else’s!
  • 18. And internal audiences…
    • Lots of Opportunities
    • internal comms & training
    • CEO visibility
    • But also more pitfalls
    • (we have all met the “IT Guy”)
    Large screen VS Small screen
    • The “Private Media Network” concept
    • Part satellite, part web
    • (best of both worlds)
  • 19.  
  • 20.  
  • 21. Global Access Overview
    • We are everything about VIDEO!
    We develop “ Enterprise Video Solutions ”
  • 22. THANK YOU Rick Grantham 082 903-8315 [email_address]

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