Where the Rubber meets the Road Practical considerations for a corporate online video strategy

Contextualisation Experience Low bandwidth networks Live Content

Experience

Low bandwidth networks

Live Content

Live vs. On Demand Factors affecting decision for live or on-demand “ Time-value” of information Topical information Sensitive corporate communication Live, Pseudo-live, on-demand

Factors affecting decision for live or on-demand

“ Time-value” of information

Topical information

Sensitive corporate communication

Live, Pseudo-live, on-demand

Marketing / Awareness Marketing / awareness campaigns essential Create a common or familiar online destination Consistent branding between website and online video Build momentum for the content Ongoing content refresh and addition Viral content Examples of momentum Corporate results announcements SARB MPC policy statement Treasury Budget speech KPMG thought leadership series Parliament CMS MTN GLC Low awareness, low impact, low ROI

Marketing / awareness campaigns essential

Create a common or familiar online destination

Consistent branding between website and online video

Build momentum for the content

Ongoing content refresh and addition

Viral content

Examples of momentum

Corporate results announcements

SARB MPC policy statement

Treasury Budget speech

KPMG thought leadership series

Parliament CMS

MTN GLC

Low awareness, low impact, low ROI

Live Streaming Process 1. Capture 2. Encode 3. Distribute 4. Consume

Live Streaming Architecture Distribution servers Capture Encode Distribute Play back / View / Listen Relay Link Live Streaming Architecture

Questions to ask yourself What is the nature of the event that is going to be Webcast Is it an audio or audio/video webcast? Is it once-off or repeat (what is the repeat frequency)? What are the event dates? What is the planned duration of the event? Who will be doing the Audio capture Who will be doing the Video capture What is the name of the venue (or if unconfirmed, what city will it be in)? What is the nature of the venue – auditorium/hall/building/stadium Does the venue have ISDN lines which can be dedicated to the webcast? If there are no ISDN lines, can temporary ISDN lines (30 days lead time) be installed, or can a mobile VSAT be used? What is the audience internal or external to your organisation, or both? local (within South Africa), international, or both? What is the anticipated size of the online audience? What is the web site URL that this will link to? What is the format Will someone be talking to a presentation with slides (e.g. powerpoint slides)? Will someone be delivering a speech Will someone be interviewing someone else Do you want any of the following value adds User Registration Questions Facility Chat facility Discussion / Blog Forum Catalogue Development (only applicable when you are doing multiple events or multiple presentations on one day). Survey/Feedback/Poll Form

What is the nature of the event that is going to be Webcast

Is it an audio or audio/video webcast?

Is it once-off or repeat (what is the repeat frequency)?

What are the event dates?

What is the planned duration of the event?

Who will be doing the Audio capture

Who will be doing the Video capture

What is the name of the venue (or if unconfirmed, what city will it be in)?

What is the nature of the venue – auditorium/hall/building/stadium

Does the venue have ISDN lines which can be dedicated to the webcast?

If there are no ISDN lines, can temporary ISDN lines (30 days lead time) be installed, or can a mobile VSAT be used?

What is the audience

internal or external to your organisation, or both?

local (within South Africa), international, or both?

What is the anticipated size of the online audience?

What is the web site URL that this will link to?

What is the format

Will someone be talking to a presentation with slides (e.g. powerpoint slides)?

Will someone be delivering a speech

Will someone be interviewing someone else

Do you want any of the following value adds

User Registration

Questions Facility

Chat facility

Discussion / Blog Forum

Catalogue Development (only applicable when you are doing multiple events or multiple presentations on one day).

Survey/Feedback/Poll Form

Audience What must you consider Internal: on your corporate LAN / WAN / GAN External: Outside your corporate network Generally on the internet globally Local In South Africa International Outside South Africa

What must you consider

Internal:

on your corporate LAN / WAN / GAN

External:

Outside your corporate network

Generally on the internet globally

Local

In South Africa

International

Outside South Africa

International fibre connectivity Image Source: “ The Case for ‘Open Access’ Communications Infrastructure in Africa: The SAT-3/WASC cable– A Briefing”, Abiodun Jagun, ASSOCIATION FOR PROGRESSIVE COMMUNICATIONS (APC)

International vs. Local Distribution Pricing Local distribution pricing From R80/GB As much as R160/GB International distribution pricing € 0.08/GB, approx. R0.9/GB Approx. 100x cheaper

Local distribution pricing

From R80/GB

As much as R160/GB

International distribution pricing

€ 0.08/GB, approx. R0.9/GB

Approx. 100x cheaper

Corporate Network Bottlenecks H/O Branch Branch Branch Typical stream size: 150 (units) Example corporate WAN link size: 1024 (units) 6 streams x 150 = 900 (units) i.e. 6 people max can stream

Distribution options - Content Distribution Network (CDN ) Image Source: “ The Case for ‘Open Access’ Communications Infrastructure in Africa: The SAT-3/WASC cable– A Briefing”, Abiodun Jagun, ASSOCIATION FOR PROGRESSIVE COMMUNICATIONS (APC)

Corporate Network Bottlenecks H/O Branch Branch Branch

Capture Equipment and Crew Audio Equipment Venue PA system Professional AV hire Technician Venue technician Professional audio technician Video Equipment Number of cameras Camera stands Lighting Vision mixing equipment Crew Number of camera crew Vision mixer Experience & training Note to Andrew: insert demo videos of: Good lighting vs. bad lighting Example of mixed content

Audio

Equipment

Venue PA system

Professional AV hire

Technician

Venue technician

Professional audio technician

Video

Equipment

Number of cameras

Camera stands

Lighting

Vision mixing equipment

Crew

Number of camera crew

Vision mixer

Experience & training

Nature of Content / Nature of Venue Demo content illustrating differences in nature of content and streaming quality required: High action, low bit rate High action, high bit rate Head & shoulders, low bit rate Head & shoulders, high bit rate Low bit rate, high resolution Low bit rate, low resolution Video only vs. video with slides

Demo content illustrating differences in nature of content and streaming quality required:

High action, low bit rate

High action, high bit rate

Head & shoulders, low bit rate

Head & shoulders, high bit rate

Low bit rate, high resolution

Low bit rate, low resolution

Video only vs. video with slides

Relay Connectivity Live webcast external venue requires connectivity to Internet Dedicated connectivity is crucial Permanent ISDN Temporary ISDN Permanent Diginet Line of sight wireless Fibre Avoid all shared connectivity (especially for video) ADSL 3G iBurst Etc.

Live webcast external venue requires connectivity to Internet

Dedicated connectivity is crucial

Permanent ISDN

Temporary ISDN

Permanent Diginet

Line of sight wireless

Fibre

Avoid all shared connectivity (especially for video)

ADSL

3G

iBurst

Etc.

Webcast Features Registration Questions Private or Moderated Public Chat Discussion Forum Survey

Registration

Questions

Private or Moderated Public

Chat

Discussion Forum

Survey

Your name Your email address