10 Lessons Learned –
Social Media behind the
  Corporate Firewall

  www.mikestopforth.com
WEB 2.0
          blogs, wikis, social
          networking, social
        bookmarking, tagging,
        sharing, collabo...
Enterprise Social Software
 “a system of web-based technologies that
            provide rapid and agile
collaboration, in...
1. Enterprise 2.0 is NOT for everyone!
2. Social software is about people…
… and therefore about CULTURE, and
CULTURE eats STRATEGY for breakfast
3. It’s not IT’s problem
… the fundamental function of 95% of IT
  executives I’ve met is “damage control”

Social softwar...
4. Find a champion
Someone must own the project
5. Code is a commodity…
…but COMMUNITY is priceless
6. Cater for…
…the doffest person in the building
7. Start small to get big
8. UX is everything
9. Get your hands dirty
10. Don’t flog a dead horse
Thanks
• www.cerebra.co.za
• mike@mikestopforth.com
• twitter.com/mikestopforth
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Mike Stopforth Cerebra Human Capital Management

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Case Study: 10 lessons learned from social media implementations behind the corporate firewall

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Mike Stopforth Cerebra Human Capital Management

  1. 1. 10 Lessons Learned – Social Media behind the Corporate Firewall www.mikestopforth.com
  2. 2. WEB 2.0 blogs, wikis, social networking, social bookmarking, tagging, sharing, collaboration, rich media, SaaS … CUSTOMERS EMPLOYEES
  3. 3. Enterprise Social Software “a system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise” - The Association for Information and Image Management
  4. 4. 1. Enterprise 2.0 is NOT for everyone!
  5. 5. 2. Social software is about people… … and therefore about CULTURE, and CULTURE eats STRATEGY for breakfast
  6. 6. 3. It’s not IT’s problem … the fundamental function of 95% of IT executives I’ve met is “damage control” Social software is designed to AUGMENT existing IT infrastructure, not replace it!
  7. 7. 4. Find a champion Someone must own the project
  8. 8. 5. Code is a commodity… …but COMMUNITY is priceless
  9. 9. 6. Cater for… …the doffest person in the building
  10. 10. 7. Start small to get big
  11. 11. 8. UX is everything
  12. 12. 9. Get your hands dirty
  13. 13. 10. Don’t flog a dead horse
  14. 14. Thanks • www.cerebra.co.za • mike@mikestopforth.com • twitter.com/mikestopforth

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