10 Lessons Learned –
Social Media behind the
Corporate Firewall
www.mikestopforth.com

WEB 2.0
blogs, wikis, social
networking, social
bookmarking, tagging,
sharing, collaboration,
rich media, SaaS …
CUSTOMERS EMPLOYEES

Enterprise Social Software
“a system of web-based technologies that
provide rapid and agile
collaboration, information sharing, emergence
and integration capabilities in the extended
enterprise”
- The Association for Information and Image
Management

1. Enterprise 2.0 is NOT for everyone!

2. Social software is about people…
… and therefore about CULTURE, and
CULTURE eats STRATEGY for breakfast

3. It’s not IT’s problem
… the fundamental function of 95% of IT
executives I’ve met is “damage control”
Social software is designed to AUGMENT
existing IT infrastructure, not replace it!

4. Find a champion
Someone must own the project

5. Code is a commodity…
…but COMMUNITY is priceless

6. Cater for…
…the doffest person in the building

7. Start small to get big

8. UX is everything

9. Get your hands dirty

10. Don’t flog a dead horse

Thanks
• www.cerebra.co.za
• mike@mikestopforth.com
• twitter.com/mikestopforth