Engaging the Knowledge Worker using Interactive Intranets

The Knowledge Worker Knowledge Worker Works with ideas; Needs to be measured and managed differently; We used to manage for standardisation, now we manage for aggregation; Collaboration and Innovation are the future currency of business 21 st Century Innovation is about Management Innovation

Knowledge Worker

Works with ideas;

Needs to be measured and managed differently;

We used to manage for standardisation, now we manage for aggregation;

Collaboration and Innovation are the future currency of business

21 st Century Innovation is about Management Innovation

The Principles of Management Innovation Agility Adaptable, innovative communities of purpose Collaboration and Wealth Creation Frontline Capability Empowered to act in the interests of the organisation Engagement Willing to act in the interests of the organisation - Prof Gary Hamel - The Future of Management - McKinseys - Mobilizing Minds

Agility

Adaptable, innovative communities of purpose

What is Enterprise 2.0? “ Web 2.0 is a transformative force that’s propelling companies across all industries towards a new way of doing business characterised by harnessing collective intelligence, openness and network effects.” - Gartner Group The Interactive Internet (or web 2.0 or social media) is a two way web based communication tool for engaging with environments, clients, employees and other stakeholders. The web is no longer used as a “push” communication; it has become a strategic asset to the organisation to capture and leverage competitive advantage. - Digital Bridges Enterprise-wide

“ Web 2.0 is a transformative force that’s propelling companies

across all industries towards a new way of doing business

characterised by harnessing collective intelligence, openness

and network effects.”

- Gartner Group

The Interactive Internet (or web 2.0 or social media) is a two

way web based communication tool for engaging with

environments, clients, employees and other stakeholders.

The web is no longer used as a “push” communication; it has

become a strategic asset to the organisation to capture and

leverage competitive advantage.

- Digital Bridges

Competitive Advantage Any industry which employs knowledge workers is competing for talent Competitive advantage is achieved through Talent attraction and retention Employee engagement Empowering people Innovating the way we manage

Any industry which employs knowledge workers is competing for talent

Competitive advantage is achieved through

Talent attraction and retention

Employee engagement

Empowering people

Innovating the way we manage

Interactive Intranets What are they? What can they be used for? How do we build them? How do we get employees to use them? How do we measure their effecacy?

What are they?

What can they be used for?

How do we build them?

How do we get employees to use them?

How do we measure their effecacy?

What is an Interactive Intranet? Internal web based tool which forms the strategic backbone for sharing information, communicating and collaborating Employees and Groups have their own profiles

Internal web based tool which forms the strategic backbone for sharing information, communicating and collaborating

Employees and Groups have their own profiles

Interactive Intranets General Intranet Vision Mission, About Us, From the CEO’s Office Marketing Internal Comms Corporate Image HR Leave Forms Performance Management Finance Budgeting Reporting Departmental Intranets Interdepartmental communication Personal Profiles Business to employee comms Brand Manager Community of Interest My Blog Contact details Qualifications Experience Photo Awards

Individual Profile Public Contact details Experience Awards and recommendations Thought Leadership blogs Groups and forums Private Performance Management Dashboards Leave

Public

Contact details

Experience

Awards and recommendations

Thought Leadership blogs

Groups and forums

Private

Performance Management Dashboards

Leave

Communities of Interest Examples HR Practitioner's COI Performance Management COI EXCO COI Content Trends and News Articles Online Discussions Conferences and Events

Examples

HR Practitioner's COI

Performance Management COI

EXCO COI

Content

Trends and News Articles

Online Discussions

Conferences and Events

What else can Interactive Intranets be used for? Project Management Document Sharing Rewards and Recognition Innovation and Collaboration Knowledge Management Entrench Process and Workflow Customised multi level communication

Project Management

Document Sharing

Rewards and Recognition

Innovation and Collaboration

Knowledge Management

Entrench Process and Workflow

Customised multi level communication

What are the benefits? Geographically Unfettered The small BIG organisation Employees can collaborate and learn from each other Businesses can listen and respond Visible transparent context based communication Corporate memory is retained

Geographically Unfettered

The small BIG organisation

Employees can collaborate and learn from each other

Businesses can listen and respond

Visible transparent context based communication

Corporate memory is retained

Key Areas of Consideration Strategic Alignment The role of Process Easy Complexity It is owned by the entire organisation Community Management Technology Adoption Permanent Beta – CANEI principle

Strategic Alignment

The role of Process

Easy Complexity

It is owned by the entire organisation

Community Management

Technology Adoption

Permanent Beta – CANEI principle

Strategic Alignment What is the “to be”? Vision, Mission, Roadmap, Destination What are the numbers? What are the strategic processes, resources and assets? How must they be configured to deliver on the strategy? At a functional level and across functions

What is the “to be”?

Vision, Mission, Roadmap, Destination

What are the numbers?

What are the strategic processes, resources and assets?

How must they be configured to deliver on the strategy?

At a functional level and across functions

Easy Complexity Enterprise wide Strategy User Adoption Process Engineering Digital Communication Search Optimisation User Requirement Specifications Functional Specifications Community Management Content Generation Administration Revenue Modelling Collaboration Project Management Budgeting Integration

Community Management Avatar Content Architecture and Generation Blog Forum Management Digital Events, competitions etc. Trends Feedback

Avatar

Content Architecture and Generation

Blog

Forum Management

Digital Events, competitions etc.

Trends

Feedback

Technology Adoption Ease of Use - Follow organisational process Usefulness - Align with Organisational Strategy Make the user look good Personal Profiles Ability to demonstrate talent

Make the user look good

Personal Profiles

Ability to demonstrate talent

Budgeting Items to budget for: Digital Strategy and Specification Development (mapping processes and user requirements to strategy) Develop, test deploy etc. Maintenance, technical Manage – dedicated or outsourced resources Performance Improvement Points

Items to budget for:

Digital Strategy and Specification Development (mapping processes and user requirements to strategy)

Develop, test deploy etc.

Maintenance, technical

Manage – dedicated or outsourced resources

Performance Improvement Points

Measurement Quantitative # of users Cost of sales Reduction in bandwidth required Attrition levels Qualitative Employee Satisfaction Indexes

Quantitative

# of users

Cost of sales

Reduction in bandwidth required

Attrition levels

Qualitative

Employee Satisfaction Indexes

Contact Kate Elphick [email_address] Mobile 083 250 8558 www.digitalbridges.co.za Questions