TO BLOG OR
NOT TO BLOG
BY JASON
BAGLEY

DEFINE:
BLO
G

133 MILLION
BLOGS
Source: Technorati.com

4 OUT
OF 5
BLOGGERS
SPEAK ABOUT
Source: Technorati.com

5744 BLOGS
IN SA
Source: Afrigator.co.za

80% OF ALL
STATS
ARE MADE UP
Source: Someone really important

SOME
AWESOME
BLOGS
(BESIDES MY OWN)

WHY YOUR COMPANY
SHOULDN’
T BLOG

WHY YOUR COMPANY
SHOULDN’T BLOG

WHY YOUR COMPANY
SHOULDN’T BLOG
CORPORATE
DRONE

WHY YOUR COMPANY
SHOULDN’T BLOG

WHY YOUR COMPANY
SHOULDN’T BLOG
IT’S FREE, BUT
NOT CHEAP

WHY YOUR COMPANY
SHOULDN’T BLOG
BUILDING TRAFFIC
IS NOT
EASY

WHY YOUR COMPANY
SHOULD
BLOG

WHY YOUR COMPANY
SHOULD BLOG
2-WAY
COMMUNICATI
ON

WHY YOUR COMPANY
SHOULD BLOG
BRAND
AMBASSADO
RS

WHY YOUR COMPANY
SHOULD BLOG
PASSION &
AUTHORITY

WHY YOUR COMPANY
SHOULD BLOG

“ A BAD BLOG is worse than NO BLOG.
A DEAD BLOG is worse than NO BLOG.
But an ENGAGING BLOG is one of THE BEST
”
THINGS IN THE WORLD that you can do for
your business.
Jeremy Wright CEO of b5media

TIPS ON
RUNNING
YOUR BLOG

TIPS ON
RUNNING YOUR BLOG
DESIGN SELLS

TIPS ON
RUNNING YOUR BLOG

TIPS ON
RUNNING YOUR BLOG
SEO

TIPS ON
RUNNING YOUR BLOG

TIPS ON
RUNNING YOUR BLOG
COMMENTS

INTERGRATING A BLOG
INTO YOUR
SOCIAL
MEDIA
CAMPAI

INTERGRATING A BLOG INTO YOUR
SOCIAL MEDIA CAMPAIGNS

INTERGRATING A BLOG INTO YOUR
SOCIAL MEDIA CAMPAIGNS
BL
OG

INTERGRATING A BLOG INTO YOUR
SOCIAL MEDIA CAMPAIGNS

INTERGRATING A BLOG INTO YOUR
SOCIAL MEDIA CAMPAIGNS
VISIT
jbagley.postero
us.com
in 2 minutes

WHAT
NOT TO
DO

WHAT
NOT TO DO
PR MACHINE

WHAT
NOT TO DO
LIE

WHAT
NOT TO DO
NOT RESPOND

WHAT
NOT TO DO
USE SCRIPTED
PR
RESPONS
ES

WHAT
NOT TO DO
NOT SHARE

BLOGGING
CASE
STUDIES

BLOGGING
CASE STUDIES

BLOGGING
CASE STUDIES

THE
LAST
WORD

THE
LAST WORD
37signals.com/svn
blog.delta.com
coca-
colaconversations.com
blogs.starbucks.com

JASON
Blogger | Web Entrepreneur | Public Speaker
BAGLEY
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EMAI SKY TWIT
L
jason@jasonbagley.com PE
jasonbagley TER
@JBagley