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Helene lindsay new media publishing presentation

by Managing Member at Classic Events Exhibitions and Conferences on Sep 17, 2010

  • 1,222 views

Online content & digital magazines ...

Online content & digital magazines

Case study
Taking a brand out of print and into the digital sphere – case study on Taste
• Traditional print vs online custom magazine
• Delivering effective, creative and interactive website content
• Understanding your customer profile – habit and behaviour of digital edition readers
• Attracting new customers to your brand
• Boosting revenue via digital investments by advertisers
• Role of digital managers – for publisher and for client
Helene Lindsay, Head of Digital
New Media Publishing

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