Gemma Towle University of Northampton


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Gemma Towle University of Northampton

  1. 1. What role does the learner and technology have in the corporate university? Dr Gemma Towle Mr Rob Howe The University of Northampton, UK
  2. 2. Presentation Structure <ul><li>Introduction </li></ul><ul><li>Traditional and corporate concerns </li></ul><ul><li>Back to basics </li></ul><ul><li>Personal Education Flowcharts (PEF) </li></ul><ul><li>Summary </li></ul><ul><li>Questions </li></ul>
  3. 3. Introduction <ul><li>There is an ever increasing number of corporate universities with projections of them exceeding 3,700 by 2010 (Heller 2001). </li></ul><ul><li>Whilst corporate universities may be organisationally aligned they still have to provide for the needs of the learner and their concerns can be similar to traditional institutions. </li></ul>
  4. 4. Traditional and corporate concerns <ul><li>There is no one type of learner and institutions need to be flexible and provide choice (E4L 2009);(JISC 2009). </li></ul><ul><li>There is an increasing and bewildering amount of technology available. Considerations of the pedagogical frameworks of technology use. </li></ul>
  5. 5. Back to basics <ul><li>Sometime we need to take ourselves back to basics and place ourselves within our learners shoes. </li></ul><ul><li>So, this next part involves interaction from you…. </li></ul><ul><li>Consider: educational background, technology used before in a learning context, what technology you’d expect to use. </li></ul>
  6. 6. Back to basics: scenarios Sam works for BigCorp as a sales executive. She has a degree in Psychology and has taken a few short courses which are relevant to marketing and promotion. Due to the nature of her role she is highly mobile but still recognises the value to continuous professional development. BigCorp has just established a Corporate University and has encouraged Sam to undertake a course in Business and Marketing.
  7. 7. Back to basics: scenarios <ul><li>Learners have expectations regarding technology, sometimes unrealistic in what they are expected to use or even have previous knowledge of. They bring with them past experiences, both negative and positive (darklight and lightbulb moments). </li></ul>
  8. 8. Back to basics <ul><li>What technology does/would your institution provide? </li></ul><ul><li>Would you change anything? How might you implement this? </li></ul><ul><li>Technology used before in a learning context changes depending on the experiences of the learner – how do institutions appreciate and build upon that? </li></ul>
  9. 9. Back to basics: scenarios Charlie has just developed the Business and Marketing module at BigCorp University. As an previous tutor of a similar module at another university he has already access to vast amounts of course material which he has just located on the BigCorp Intranet for students to access. BigCorp has a very secure network and prevents access to a number of sites which are considered a risk such as Facebook and Twitter.
  10. 10. Personal Education Flowchart (PEF) <ul><li>Everybody’s personal education journeys are different. As we’ve already explored from the scenarios, people bring with them to their current learning past experiences and knowledge. One way to further understand and appreciate the differences in learners to help maximise their learning potential is to look at their personal education flowchart (PEF). </li></ul>
  11. 11. Personal Education Flowchart (PEF) International Baccalaureate Hardware Desktop computer Laptop computer IT whiteboard DVDs TV Software Microsoft Word, Excel, Access & PowerPoint Email Cambridge University Language Project Hanban Chinese Learning Hardware Desktop computer Laptop computer CDs Interactive pen Music player Software Internet site Mandarin Chinese Hardware Desktop computer Laptop computer CDs Software Internet site Hardware Desktop computer Laptop computer Software Moodle email
  12. 12. Personal Education Flowchart (PEF) <ul><li>What would your educational flowchart look like? </li></ul>
  13. 13. Personal Education Flowchart (PEF) High School Hardware Videos Desktop computer TV Software Microsoft Word Community College (Word processing) Evening class (Accounting) Hardware Desktop computer Laptop computer Software Internet Accounting Packages Microsoft Word, Excel, PowerPoint Evening Class (Pottery) Hardware Desktop computer Software Microsoft Word Hardware TV Desktop computer DVD Software Moodle Email Internet
  14. 14. Summary <ul><li>Learners can come from very different backgrounds with different educational and technology experiences. </li></ul><ul><li>In order to maximise learning potential and to provide the best learning development we not only need to understand and appreciate company goals but to provide a more personalised learning experience within the framework available. </li></ul>
  15. 15. Thank you for listening. Any questions?
  16. 16. Dr. Gemma Towle, Senior Research Associate. [email_address] Mr Rob Howe, Head of Learning Technology and Media Development [email_address] Department of Information Services, The University of Northampton, Park Campus, Broughton Green Road, Northampton, NN2 7AL United Kingdom
  17. 17. <ul><li>E4L ., 2009. E4L project background. (URL:, [accessed 20.04.10]. </li></ul><ul><li>Heller, N ., 2001. Changes sees corporate universities on the rise . Heller report on educational technology markets , 12 (8). </li></ul><ul><li>JISC ., 2009. Learner experiences of e-learning </li></ul><ul><li>(URL:, [accessed 20.04.10] </li></ul>References