Digital strategies for book publishers 12 May 2009

Digital strategies for book publishers

12 May 2009

Suggested points for discussion Strategy, Market, Product range, Revenue models Content: How it works, planned improvements Challenges: Multilanguage offerings Incorporating video, audio or advertising Partnering for success: Facebook and others Alternative revenue streams, Expected growth, Getting started

Suggested points for discussion

Strategy, Market, Product range, Revenue models

Content: How it works, planned improvements

Challenges: Multilanguage offerings

Incorporating video, audio or advertising

Partnering for success: Facebook and others

Alternative revenue streams, Expected growth, Getting started

Points for discussion Publications list (Facts about Pharos) (Brand) Strategy Market Getting started: Text to data Challenges Multilanguage offerings Incorporation of video, audio Partnering for success: Facebook and others Revenue models

Points for discussion

Publications list (Facts about Pharos)

(Brand) Strategy

Market

Getting started: Text to data

Challenges

Multilanguage offerings

Incorporation of video, audio

Partnering for success: Facebook and others

Revenue models

Facts about Pharos Leaders in terms of publishing dictionary content on various platforms Content compilation and manipulation

Facts about Pharos

Leaders in terms of publishing dictionary content on various platforms

Content compilation and manipulation

(Brand) Strategy Lena Delta, Russia Renshaw, A. 2002. Heaven & Earth. Phaidon Press Inc.: New York.

(Brand) Strategy

Lena Delta, Russia

Renshaw, A. 2002. Heaven &

Earth. Phaidon Press Inc.: New

York.

(Brand) Strategy / Market Internet access versus Mobile 9,5% 96% Digital immigrants versus Digital native

(Brand) Strategy / Market

Internet access versus Mobile

9,5% 96%

Digital immigrants versus Digital native

(Brand) Strategy Brands: parts versus whole WHY people use your product should be the focus

(Brand) Strategy

Brands: parts versus whole

WHY people use your product should be the focus

Getting started: Text to data

Getting started: Text to data

jab (n) steek also poke, prod ; (v) steek, stoot jacaran'da -s jakaranda (boom) Jack 1 Jan ; Jack of all trades hansie-my-kneg ; Jack of all trades, master of none twaalf ambate, dertien ongelukke jack 2 (n) boer (kaartspel) ; domkrag ; (v) opdomkrag jack'al (n) jakkals (dier)

jab (n) steek also poke, prod ; (v) steek, stoot

jacaran'da -s jakaranda (boom)

Jack 1 Jan ; Jack of all trades hansie-my-kneg ; Jack of all trades, master of none twaalf ambate, dertien ongelukke

jack 2 (n) boer (kaartspel) ; domkrag ; (v) opdomkrag

jack'al (n) jakkals (dier)

<l l=&quot;J&quot;> <d>jab</d><p>(n) <a>steek</a> also <be>poke, prod;</be> (v) <a>steek, stoot</a></p> <d>jacaran'da</d><p>-s <a>jakaranda(boom)</a></p> <d>Jack[1]</d><p><a>Jan;</a> <be>Jack of all trades</be> <a>hansie-my-kneg;</a> <be>Jack of all trades, master of none</be> <a>twaalf ambate, dertien ongelukke</a></p> <d>jack[2]</d><p>(n) <a>boer</a> (kaartspel); <a>domkrag;</a> (v) <a>opdomkrag</a></p> <d>jack'al</d><p>(n) <a>jakkals</a> (dier)</p> <RD:&quot;1lv&quot;>J <FD:exLemma>jab</FD:exLemma> (n) <FD:ATranslation>steek</FD:ATranslation> also <FD:EngBold>poke, prod;</FD:EngBold> (v) <FD:ATranslation>steek, stoot</FD:ATranslation><FD:exLemma>jacaran'da</FD:exLemma> -s<FD:ATranslation> jakaranda(boom)</FD:ATranslation> <FD:exLemma>Jack<CS:cSuperscript>1</CS></FD:exLemma><FD:ATranslation> Jan; </FD:ATranslation><FD:EngBold>Jack of all trades</FD:EngBold><FD:ATranslation> hansie-my-kneg; </FD:ATranslation><FD:EngBold>Jack of all trades, master of none</FD:EngBold><FD:ATranslation> twaalf ambate, dertien ongelukke</FD:ATranslation> <FD:exLemma>jack<CS:cSuperscript>2</CS></FD:exLemma> (n) <FD:ATranslation>boer </FD:ATranslation>(kaartspel);<FD:ATranslation> domkrag;</FD:ATranslation> (v) <FD:ATranslation>opdomkrag</FD:ATranslation> <FD:exLemma>jack'al</FD:exLemma> (n) <FD:ATranslation>jakkals </FD:ATranslation>(dier)

<l l=&quot;J&quot;>

<d>jab</d><p>(n) <a>steek</a> also <be>poke, prod;</be> (v) <a>steek, stoot</a></p> <d>jacaran'da</d><p>-s <a>jakaranda(boom)</a></p> <d>Jack[1]</d><p><a>Jan;</a> <be>Jack of all trades</be> <a>hansie-my-kneg;</a> <be>Jack of all trades, master of none</be> <a>twaalf ambate, dertien ongelukke</a></p>

<d>jack[2]</d><p>(n) <a>boer</a> (kaartspel); <a>domkrag;</a> (v) <a>opdomkrag</a></p>

<d>jack'al</d><p>(n) <a>jakkals</a> (dier)</p>

<RD:&quot;1lv&quot;>J

<FD:exLemma>jab</FD:exLemma> (n) <FD:ATranslation>steek</FD:ATranslation> also <FD:EngBold>poke, prod;</FD:EngBold> (v) <FD:ATranslation>steek, stoot</FD:ATranslation><FD:exLemma>jacaran'da</FD:exLemma> -s<FD:ATranslation> jakaranda(boom)</FD:ATranslation>

<FD:exLemma>Jack<CS:cSuperscript>1</CS></FD:exLemma><FD:ATranslation> Jan; </FD:ATranslation><FD:EngBold>Jack of all trades</FD:EngBold><FD:ATranslation> hansie-my-kneg; </FD:ATranslation><FD:EngBold>Jack of all trades, master of none</FD:EngBold><FD:ATranslation> twaalf ambate, dertien ongelukke</FD:ATranslation>

<FD:exLemma>jack<CS:cSuperscript>2</CS></FD:exLemma> (n) <FD:ATranslation>boer </FD:ATranslation>(kaartspel);<FD:ATranslation> domkrag;</FD:ATranslation> (v) <FD:ATranslation>opdomkrag</FD:ATranslation>

<FD:exLemma>jack'al</FD:exLemma> (n) <FD:ATranslation>jakkals </FD:ATranslation>(dier)

Challenges Technical restrictions and requirements Handsets Java Too little memory 500 KB Small screens Few keys Security Multilanguage offerings Incorporation of video and audio Partnering for success: Facebook and others

Challenges

Technical restrictions and requirements

Handsets Java

Too little memory 500 KB

Small screens

Few keys

Security

Multilanguage offerings

Incorporation of video and audio

Partnering for success: Facebook and others

Revenue models WASP Voucher

Revenue models

WASP

Voucher

Lessons learnt Don’t miss the bus See mobile publishing as a branding instrument Try to create viral effect Instant user database Decide on a revenue model that cuts out additional parties Advertising and marketing: no to conventional methods

Lessons learnt

Don’t miss the bus

See mobile publishing as a branding instrument

Try to create viral effect

Instant user database

Decide on a revenue model that cuts out additional parties

Advertising and marketing: no to conventional methods