Online <br />Gaining the competitive edge by building a digital property market place <br />
Seth Godin - tribes<br />“consumers have become less patient with interruption marketing and much more interested in embra...
Getting found Online<br />Outbound Marketing<br />“Interruption”<br />Telemarketing <br />Tradeshows<br />Direct mail<br /...
Why look at an Internet strategy?<br />Today, consumers start their shopping experience by looking on the Internet, in the...
A new way of thinking<br />The Factory Idea<br />The Mass Market Idea<br />Tribes-People connecting<br />onlineproperty ma...
Attract evangelists, not crowds<br />online property market<br />
Social Media – Is everyone jumping on the bandwagon?<br />
A case for Social Networking<br />online property market<br />
The most relevant social networking opportunities<br />online property market<br />
The most relevant in the South African environment.<br />online property market<br />
SA Property Blog Sites – www.propertytribe.co.za<br />online property market<br />
“Facebook has passed 400 million users and is arguably second only to Google in mass consumer engagement, <br />online pro...
Why integrate                      for Real Estate?<br /><ul><li>Maintain a presence for potential clients to look for ref...
Improves your search results (Indexed by Search Engines)
Targeted Advertising (Demographics) Habari
Maintain Relationships with your previous clients.
Events, Discussions, relevant information.
Refer to Friends (Viral Networking Opportunity)</li></ul>online property market<br />
Private Property case study<br />
Used for News, testing, feedback, and building evangelists'.<br />
Attract evangelists, not crowds<br />online property market<br />
Face book needs focus, planning and resources, ROI is high.<br />Fans<br />
Why integrate                     for Real Estate?<br />Threat:<br /><ul><li>Encourages private selling                   ...
Bad PR can spread faster</li></ul>Opportunity:<br /><ul><li>Engage with Passive buyers and sellers. (personal page)
Engage with active buyers and sellers (FB page)
Polls, Investment properties, holiday homes, advice, Discussions etc.
Wish them happy birthday!
Build property search and integrate alerts.</li></ul>online property market<br />
Private Property Twitter Page<br />Private Property Twitter case study.<br />
An example of Twitter application, built for real estate.<br />
Private Property Followers<br />Private Property has not been focused on this group - > 600 followers<br />
      Did you Know?<br /><ul><li>55 million connected professionals
170 industries
200 countries
350,000 collaborative groups
 Executives from every Fortune 500 company </li></ul>online property market<br />
Private Property Jobs on Linkedin<br />
Myths of social networking<br />Social Networking is going to make me quick money<br />The More friends the better<br />So...
     Threats & Opportunities<br />Threat:<br /><ul><li>Encourages private selling
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20100310 justin clarke presentation for email

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  • Make things cheap enough and people will buy themWith enough money a mediocre idea can be made to sell with lots of advertisingNow “all advertisers are liars” and we trust our community, friends, like mindedindivdulesGroup of link-minded peopleMembers are activeMembership is voluntaryAren’t create by converting peopleA tribe needs a leader
  • Which brings me to my first topic, integrating social media for property
  • Dont worry about setting up your own blog, here is a property log for anyone!!
  • 20100310 justin clarke presentation for email

    1. 1. Online <br />Gaining the competitive edge by building a digital property market place <br />
    2. 2. Seth Godin - tribes<br />“consumers have become less patient with interruption marketing and much more interested in embracing marketers that met them online with relevant products and services as the result of a pro-active search"<br />Understanding the new world<br />
    3. 3. Getting found Online<br />Outbound Marketing<br />“Interruption”<br />Telemarketing <br />Tradeshows<br />Direct mail<br />Email blasts<br />Print ads<br />TV<br />Radio <br />Inbound Marketing<br />“Permission”<br />Blogging<br />Social Media – Twitter, Face book, Linkedin<br />Search Engine Marketing – (SEO & PPC)<br />Understanding the new world & Getting found Online<br />
    4. 4. Why look at an Internet strategy?<br />Today, consumers start their shopping experience by looking on the Internet, in the search engines, the blogosphere, and social media sites… (Hubspot)<br />It’s estimated that 80% of people in South Africa start their search for property online…<br />(Sunday Tribune Property)<br />online property market<br />
    5. 5. A new way of thinking<br />The Factory Idea<br />The Mass Market Idea<br />Tribes-People connecting<br />onlineproperty market<br />
    6. 6. Attract evangelists, not crowds<br />online property market<br />
    7. 7. Social Media – Is everyone jumping on the bandwagon?<br />
    8. 8. A case for Social Networking<br />online property market<br />
    9. 9. The most relevant social networking opportunities<br />online property market<br />
    10. 10. The most relevant in the South African environment.<br />online property market<br />
    11. 11. SA Property Blog Sites – www.propertytribe.co.za<br />online property market<br />
    12. 12. “Facebook has passed 400 million users and is arguably second only to Google in mass consumer engagement, <br />online property market<br />
    13. 13. Why integrate for Real Estate?<br /><ul><li>Maintain a presence for potential clients to look for references.
    14. 14. Improves your search results (Indexed by Search Engines)
    15. 15. Targeted Advertising (Demographics) Habari
    16. 16. Maintain Relationships with your previous clients.
    17. 17. Events, Discussions, relevant information.
    18. 18. Refer to Friends (Viral Networking Opportunity)</li></ul>online property market<br />
    19. 19. Private Property case study<br />
    20. 20. Used for News, testing, feedback, and building evangelists'.<br />
    21. 21. Attract evangelists, not crowds<br />online property market<br />
    22. 22. Face book needs focus, planning and resources, ROI is high.<br />Fans<br />
    23. 23. Why integrate for Real Estate?<br />Threat:<br /><ul><li>Encourages private selling
    24. 24. Bad PR can spread faster</li></ul>Opportunity:<br /><ul><li>Engage with Passive buyers and sellers. (personal page)
    25. 25. Engage with active buyers and sellers (FB page)
    26. 26. Polls, Investment properties, holiday homes, advice, Discussions etc.
    27. 27. Wish them happy birthday!
    28. 28. Build property search and integrate alerts.</li></ul>online property market<br />
    29. 29. Private Property Twitter Page<br />Private Property Twitter case study.<br />
    30. 30. An example of Twitter application, built for real estate.<br />
    31. 31. Private Property Followers<br />Private Property has not been focused on this group - > 600 followers<br />
    32. 32. Did you Know?<br /><ul><li>55 million connected professionals
    33. 33. 170 industries
    34. 34. 200 countries
    35. 35. 350,000 collaborative groups
    36. 36. Executives from every Fortune 500 company </li></ul>online property market<br />
    37. 37. Private Property Jobs on Linkedin<br />
    38. 38. Myths of social networking<br />Social Networking is going to make me quick money<br />The More friends the better<br />Social Networking is going to help me sell Property<br />Social media is free<br />online property market<br />
    39. 39. Threats & Opportunities<br />Threat:<br /><ul><li>Encourages private selling
    40. 40. Bad PR can spread faster</li></ul>Opportunity:<br /><ul><li>Engage with Passive buyers and sellers. (personal page)
    41. 41. Engage with active buyers and sellers (group Page) Polls, Investment properties, holiday homes, advice, Discussions etc.
    42. 42. Wish them happy birthday!
    43. 43. Build property search and integrate alerts.</li></ul>online property market<br />
    44. 44. The web is becoming the place where the search for Real Estate Begins<br />676 779 individuals looked for property online in February<br />
    45. 45. Online Property Market<br />Private Property goes for 1 Million unique Browsers by end of 2010 <br />
    46. 46. Word of mouth and “my own website”<br />Give best results. <br />Aim Group and Inman news<br />
    47. 47. Rich information rules <br />online property market<br />
    48. 48. Online Property Market<br />Private Property Search results –views per property<br />
    49. 49. Aim Group and Inman news<br />
    50. 50. 9th most watched video on Zoopy<br />
    51. 51. Where do I get the best response?<br />Reference: AIM Group and Inman news<br />
    52. 52. Is private selling a threat?<br />Let’s change the world!!<br />
    53. 53. Mobile is the future<br />Don’t let you legacy determine your strategy<br />Up to 70% future web users will never use a PC to access the web<br />App vs Web<br />Portal integration key<br />
    54. 54. PP growth in Mobile Traffic – our mobile traffic will overtake our web traffic.<br />
    55. 55. PP mobile applications – IPhone application<br />
    56. 56. Notifications<br />
    57. 57. Discussion: <br />What are you doing that works for you?<br />online property market<br />
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