3. CM210 MULTIMEDIA STORYTELLING
The first and most important principle
Every new creative production (except those
created by government employees) is copyrighted.
4. CM210 MULTIMEDIA STORYTELLING
The first and most important principle
Every new creative production (except those
created by government employees) is copyrighted.
Assume that everything you find on the Web is
copyrighted.
7. CM210 MULTIMEDIA STORYTELLING
What media can everyone use in
multimedia projects?
• Original media that they have created
• Media that is in the public domain
8. CM210 MULTIMEDIA STORYTELLING
What media can everyone use in
multimedia projects?
• Original media that they have created
• Media that is in the public domain
• Media that copyright holders have given
permission for use
9. CM210 MULTIMEDIA STORYTELLING
What media can everyone use in
multimedia projects?
• Original media that they have created
• Media that is in the public domain
• Media that copyright holders have given
permission for use
• Media licensed by the creators for reuse by
others
12. CM210 MULTIMEDIA STORYTELLING
What media can students use in
multimedia projects?
• All the media everybody else can legally use,
plus
• Copyrighted media used in accordance with
the principle of Fair Use
14. CM210 MULTIMEDIA STORYTELLING
Media in the public domain
Media in the public domain are media for which the
copyright has expired. In the United States,
creative works are under copyright for the following
terms:
15. CM210 MULTIMEDIA STORYTELLING
Media in the public domain
Media in the public domain are media for which the
copyright has expired. In the United States,
creative works are under copyright for the following
terms:
• Life of artist + 70 years (including unpublished
works); or
16. CM210 MULTIMEDIA STORYTELLING
Media in the public domain
Media in the public domain are media for which the
copyright has expired. In the United States,
creative works are under copyright for the following
terms:
• Life of artist + 70 years (including unpublished
works); or
• 95 years from publication
21. CM210 MULTIMEDIA STORYTELLING
Media Used with Permission
Outside the educational setting, creatives who
want to reuse copyrighted work have only two,
sometimes very expensive alternatives:
22. CM210 MULTIMEDIA STORYTELLING
Media Used with Permission
Outside the educational setting, creatives who
want to reuse copyrighted work have only two,
sometimes very expensive alternatives:
• Acquiring the right to use the work from the
copyright holder
23. CM210 MULTIMEDIA STORYTELLING
Media Used with Permission
Outside the educational setting, creatives who
want to reuse copyrighted work have only two,
sometimes very expensive alternatives:
• Acquiring the right to use the work from the
copyright holder
• Using the work without the right to do so and
risking the possibility of a copyright infringement
lawsuit
24. CM210 MULTIMEDIA STORYTELLING
Media Used with Permission
Outside the educational setting, creatives who
want to reuse copyrighted work have only two,
sometimes very expensive alternatives:
• Acquiring the right to use the work from the
copyright holder
• Using the work without the right to do so and
risking the possibility of a copyright infringement
lawsuit
This is the world comm majors will work in after
graduation.
28. CM210 MULTIMEDIA STORYTELLING
Creative Commons licenses
• Are used by creatives who want to give others
the ability to use what they have created
• Do not surrender all the creator’s rights
31. CM210 MULTIMEDIA STORYTELLING
Fair use privileges for students
Fair use is a legal principle that provides certain
limitations on the exclusive rights of copyright
holders when the use is educational in nature.
32. CM210 MULTIMEDIA STORYTELLING
Fair use privileges for students
Fair use is a legal principle that provides certain
limitations on the exclusive rights of copyright
holders when the use is educational in nature.
The principle of fair use allows students to
incorporate portions of lawfully acquired
copyrighted works when producing their own
educational multimedia projects for a specific
course.
34. CM210 MULTIMEDIA STORYTELLING
Fair use privileges for students
The principle of fair use allows students to
incorporate portions of lawfully acquired
copyrighted works when producing their own
educational multimedia projects for a specific
course.
36. CM210 MULTIMEDIA STORYTELLING
Fair use privileges for students
The principle of fair use allows students to
incorporate portions of lawfully acquired
copyrighted works when producing their own
educational multimedia projects for a specific
course.
38. CM210 MULTIMEDIA STORYTELLING
Fair use privileges for students
The principle of fair use allows students to
incorporate portions of lawfully acquired
copyrighted works when producing their own
educational multimedia projects for a specific
course.
40. CM210 MULTIMEDIA STORYTELLING
Fair use limitations: video
Up to 10 percent or 3 minutes, whichever is less, in
the aggregate of a copyrighted motion media work
43. CM210 MULTIMEDIA STORYTELLING
Fair use limitations: text
• Up to 10 percent or 1,000 words, whichever is
less, in the aggregate.
• An entire poem of less than 250 words may be
used, but no more than three poems by one
poet, or five poems from any one anthology.
44. CM210 MULTIMEDIA STORYTELLING
Fair use limitations: text
• Up to 10 percent or 1,000 words, whichever is
less, in the aggregate.
• An entire poem of less than 250 words may be
used, but no more than three poems by one
poet, or five poems from any one anthology.
• For poems of greater length, 250 words may be
used but no more than three excerpts by a poet,
or five excerpts from different poets from a single
anthology.
46. CM210 MULTIMEDIA STORYTELLING
Fair use limitations: music & lyrics
• Not more than 30 seconds in the aggregate from
an individual musical work
47. CM210 MULTIMEDIA STORYTELLING
Fair use limitations: music & lyrics
• Not more than 30 seconds in the aggregate from
an individual musical work
• No use may alter the basic melody or the
fundamental character of the work (whatever
than means).
50. CM210 MULTIMEDIA STORYTELLING
Fair use limitations: illustrations & photos
• Not more than five images by an artist or
photographer
• When drawing upon a published collective work,
not more than 10 percent or 15 images,
whichever is less
52. CM210 MULTIMEDIA STORYTELLING
Recent fair use decisions
• A judge has decided in Georgia State University’s
favor in a lawsuit over the use of electronic
reserves
53. CM210 MULTIMEDIA STORYTELLING
Recent fair use decisions
• A judge has decided in Georgia State University’s
favor in a lawsuit over the use of electronic
reserves
• A California court has ruled in UCLA’s favor in a
lawsuit brought for streaming a legally-acquired
video of a Shakespeare performance to students
56. CM210 MULTIMEDIA STORYTELLING
Educational institutions may be winning the war
against ridiculous fair use restrictions.
But Kirby Ferguson of “Everything Is a Remix”
needs our help in winning the war against the
uncritical acceptance of our society’s belief in “I
built that” and the discreteness of intellectual
property.
59. CM210 MULTIMEDIA STORYTELLING
We learned to share in pre-school. You love it
when others share with you.
Please consider joining the Creative Commons
movement when you upload creative materials
to the Web.
61. CM210 MULTIMEDIA STORYTELLING
Credits
Slide 5. “Duration of Copyright.” Copyright Law of
the United States of America.
62. CM210 MULTIMEDIA STORYTELLING
Credits
Slide 5. “Duration of Copyright.” Copyright Law of
the United States of America.
Slide 6. Lolly Gassaway. “When U.S. Works Pass
into the Public Domain.” University of North
Carolina.
63. CM210 MULTIMEDIA STORYTELLING
Credits
Slide 5. “Duration of Copyright.” Copyright Law of
the United States of America.
Slide 6. Lolly Gassaway. “When U.S. Works Pass
into the Public Domain.” University of North
Carolina.
Slide 8. Image. Blogoosfero.
64. CM210 MULTIMEDIA STORYTELLING
Credits
Slide 5. “Duration of Copyright.” Copyright Law of
the United States of America.
Slide 6. Lolly Gassaway. “When U.S. Works Pass
into the Public Domain.” University of North
Carolina.
Slide 8. Image. Blogoosfero.
Slide 10. Image. On the Line.
65. CM210 MULTIMEDIA STORYTELLING
Credits
Slide 5. “Duration of Copyright.” Copyright Law of
the United States of America.
Slide 6. Lolly Gassaway. “When U.S. Works Pass
into the Public Domain.” University of North
Carolina.
Slide 8. Image. Blogoosfero.
Slide 10. Image. On the Line.
Slides 11-18. UWCopyrightConnection. University
of Washington.