G-EN111 COLLEGE RHETORIC IIResearching on the WebTechniques and Strategies             Bruce Clary, McPherson College, McP...
G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIMany search engines are available…•   Yahoo.com                •   DogPile...
G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC II…but Google is the king of all searchengines.
G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIHow Google works
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    How Google works•    Googlebot
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    How Google works•    Googlebot•    Indexer
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    How Google works•    Googlebot•    Indexer•    Query processor
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    How Google works•    Googlebot•    Indexer•    Query processor•   ...
G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIWhat matters in your query?See Basic Web Search at Google.com
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    What matters in your query?•    Every word matters    See Basic We...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    What matters in your query?•    Every word matters•    Word order ...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    What matters in your query?•    Every word matters•    Word order ...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    What matters in your query?•    Every word matters•    Word order ...
G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIGoogle’s principal operators
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Google’s principal operators•    The default is AND
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Google’s principal operators•    The default is AND•    Use OR for...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Google’s principal operators•    The default is AND•    Use OR for...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Google’s principal operators•    The default is AND•    Use OR for...
G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIAdditional operators in Google
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Additional operators in Google•    Use the wildcard (*) to fill in ...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Additional operators in Google•    Use the wildcard (*) to fill in ...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Additional operators in Google•    Use the wildcard (*) to fill in ...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Additional operators in Google•    Use the wildcard (*) to fill in ...
G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC II
G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIFormulating your query
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Formulating your query•    Keep it simple
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Formulating your query•    Keep it simple•    Use the words that a...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Formulating your query•    Keep it simple•    Use the words that a...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Think about using context terms•    Want data about video game add...
G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIUse Google Scholar
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Google’s corpora and filters•    Corpora allow you to restrict you...
G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIThe most critical step for research onthe Web is…         Evaluating Sourc...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Authority•    Is there an “About” page?•    Is it clear who the au...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Accuracy•    Is there good reason to believe that the     informat...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Objectivity•    What is the author’s point of view?•    What is th...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Currency•    When was the information on the page originally     w...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    Value•    Who links to this site? Tip: Use Google’s link:     oper...
G-EN111 COLLEGE DESIGN    AR340 WEB-BASEDRHETORIC II    OR … Use the SEER Rubric•    Use the tips above—e.g., using Google...
Research on the Web
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Research on the Web

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Introduction to using Google as a tool for academic research.

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Research on the Web

  1. 1. G-EN111 COLLEGE RHETORIC IIResearching on the WebTechniques and Strategies Bruce Clary, McPherson College, McPherson, Kansas
  2. 2. G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIMany search engines are available…• Yahoo.com • DogPile.com (meta search)• Bing.com (Microsoft) • Yippy.com (cluster view)• Ask.com
  3. 3. G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC II…but Google is the king of all searchengines.
  4. 4. G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIHow Google works
  5. 5. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II How Google works• Googlebot
  6. 6. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II How Google works• Googlebot• Indexer
  7. 7. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II How Google works• Googlebot• Indexer• Query processor
  8. 8. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II How Google works• Googlebot• Indexer• Query processor• Page rank
  9. 9. G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIWhat matters in your query?See Basic Web Search at Google.com
  10. 10. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II What matters in your query?• Every word matters See Basic Web Search at Google.com
  11. 11. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II What matters in your query?• Every word matters• Word order matters See Basic Web Search at Google.com
  12. 12. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II What matters in your query?• Every word matters• Word order matters• Capitalization does not matter See Basic Web Search at Google.com
  13. 13. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II What matters in your query?• Every word matters• Word order matters• Capitalization does not matter• Punctuation does not matter See Basic Web Search at Google.com
  14. 14. G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIGoogle’s principal operators
  15. 15. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Google’s principal operators• The default is AND
  16. 16. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Google’s principal operators• The default is AND• Use OR for either term (instead of both)
  17. 17. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Google’s principal operators• The default is AND• Use OR for either term (instead of both)• Use double quotation marks (“”) for exact phrases and words, e.g., “video games”
  18. 18. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Google’s principal operators• The default is AND• Use OR for either term (instead of both)• Use double quotation marks (“”) for exact phrases and words, e.g., “video games”• To exclude terms, use minus (-) instead of NOT, e.g., [webbooks -laptops]
  19. 19. G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIAdditional operators in Google
  20. 20. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Additional operators in Google• Use the wildcard (*) to fill in blanks, e.g., [pujols batted * in 2004]. The * operator works only on whole words, not part of words.
  21. 21. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Additional operators in Google• Use the wildcard (*) to fill in blanks, e.g., [pujols batted * in 2004]. The * operator works only on whole words, not part of words.• site: restricts hits to pages in the given domain, e.g., [operators site:google.com]
  22. 22. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Additional operators in Google• Use the wildcard (*) to fill in blanks, e.g., [pujols batted * in 2004]. The * operator works only on whole words, not part of words.• site: restricts hits to pages in the given domain, e.g., [operators site:google.com]• link: lists webpages that link to the specified webpage, e.g., [link:www.mcpherson.edu]
  23. 23. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Additional operators in Google• Use the wildcard (*) to fill in blanks, e.g., [pujols batted * in 2004]. The * operator works only on whole words, not part of words.• site: restricts hits to pages in the given domain, e.g., [operators site:google.com]• link: lists webpages that link to the specified webpage, e.g., [link:www.mcpherson.edu]• define: provides definitions
  24. 24. G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC II
  25. 25. G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIFormulating your query
  26. 26. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Formulating your query• Keep it simple
  27. 27. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Formulating your query• Keep it simple• Use the words that are most likely to appear on the page
  28. 28. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Formulating your query• Keep it simple• Use the words that are most likely to appear on the page• Be specific. The more unique the word is the more likely you are to get relevant results
  29. 29. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Think about using context terms• Want data about video game addiction? [“video games” addiction database OR statistics OR index ]• Want more academic treatments of your subject? [“video games” addiction bibliography OR “works cited”] OR…
  30. 30. G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIUse Google Scholar
  31. 31. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Google’s corpora and filters• Corpora allow you to restrict your returns to a certain type, e.g., Images, Videos, News, etc.• Filters allow to restrict your returns by location, time, and other factors.
  32. 32. G-EN111 COLLEGE DESIGNAR340 WEB-BASEDRHETORIC IIThe most critical step for research onthe Web is… Evaluating Source Credibility
  33. 33. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Authority• Is there an “About” page?• Is it clear who the authors are of the Web page, or who is responsible for it?• What gives them their authority or expertise to write?
  34. 34. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Accuracy• Is there good reason to believe that the information on the site is accurate?• Are the facts documented?• Is the site free of careless errors, misspelled words, and poor grammar?
  35. 35. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Objectivity• What is the author’s point of view?• What is the purpose of the site?
  36. 36. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Currency• When was the information on the page originally written?• Has the site been kept up-to-date?
  37. 37. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II Value• Who links to this site? Tip: Use Google’s link: operator.• Does the site offer anything informative, unique, or insightful?
  38. 38. G-EN111 COLLEGE DESIGN AR340 WEB-BASEDRHETORIC II OR … Use the SEER Rubric• Use the tips above—e.g., using Google’s link: operator to evaluate Authoritativeness—with the rubric posted in our Resources folder
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