IoT Meetup Ghent
meets Claro!!
About Claro!
Aldo	
  
NL	
  
Rich	
  
USA	
  
Megan	
  
UK	
  
Elisabeth	
  
NL	
  
Mwenge	
  
Congo	
  
Mercè	
  
Spain	
  
Some	
  of...
The	
  rise	
  of	
  the	
  access	
  economy	
  
	
  
	
  
	
  
Networked	
  services	
  and	
  
experiences	
  
	
  
	
 ...
Our framing of the Internet
of Things!
We	
  interviewed	
  leading	
  IoT	
  experts	
  and	
  industry	
  leaders	
  and	
  innovators	
  
	
  
	
  
“The	
  Internet	
  of	
  Things	
  is	
  about	
  the	
  internet	
  
expanding	
  into	
  the	
  physical	
  world”	
  
...
The	
  IoT	
  is	
  about	
  the	
  interac7on	
  between	
  Internet,	
  Things	
  and	
  Data	
  	
  
	
  
Internet!
Thi...
The	
  IoT	
  is	
  about	
  the	
  interac7on	
  between	
  Internet,	
  Things	
  and	
  Data	
  	
  
…	
  and	
  the	
 ...
“Trying	
  to	
  determine	
  the	
  market	
  size	
  of	
  the	
  Internet	
  
of	
  Things	
  is	
  like	
  trying	
  t...
The	
  IoT	
  emerging	
  business	
  landscape	
  structures	
  100	
  value	
  proposiAons	
  
Username:	
  meetupgent	
...
Key takeaways from our 12-
month exploration of the IoT!
The	
  Internet	
  of	
  Things	
  is	
  nascent…	
  
like	
  the	
  internet	
  in	
  1995,	
  the	
  IoT	
  is	
  just	
...
The	
  IoT	
  will	
  be	
  built	
  by	
  many	
  different	
  players	
  with	
  many	
  different	
  roles	
  
02	
  
Int...
The	
  real	
  value	
  of	
  the	
  IoT	
  will	
  not	
  come	
  from	
  the	
  technology	
  
itself,	
  but	
  the	
  ...
Hardware	
  &	
  
Infrastructure	
  
OperaAng	
  System	
  
Devices	
  
Services	
  
COLLABORATIVE	
  
CORPS.	
  DEV	
  
I...
IoT	
  creators	
  face	
  mul7plied	
  complexity	
  bridging	
  the	
  physical	
  and	
  	
  the	
  
digital	
  05	
  
...
@ClaroPartners	
  	
  #iotcanvas	
  	
  
Smart phone app and
internet service set
activity goals!
get feedback on
progress!
Data centre that
runs website and app
(...
Other interesting initiatives!
Helping	
  IoT	
  creators	
  develop	
  meaningful	
  offerings	
  in	
  the	
  Internet	
  of	
  Things	
  
Looking	
  fo...
Thanks!!
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Emerging opportunities in the Internet of Things - IoT Meetup Ghent

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Emerging opportunities in the Internet of Things - IoT Meetup Ghent

  1. 1. IoT Meetup Ghent meets Claro!!
  2. 2. About Claro!
  3. 3. Aldo   NL   Rich   USA   Megan   UK   Elisabeth   NL   Mwenge   Congo   Mercè   Spain   Some  of  our  team  members   Sebas7an   GER   Jiri   Belgium   Mandy   Lebanon   Gunes   Turkey   Abby   USA   Claro  helps  corporaAons   and  startups  to  navigate   disrup7ve  shi>s  in   society  and  business,   delivering  service  design   and  business  innova7on  
  4. 4. The  rise  of  the  access  economy         Networked  services  and   experiences       Small  data  and  personalised   experiences     Internet  connects  everyone     &  everything     TradiAonal  models     of  ownership           Services  delivered  by   companies  to  consumer       Big  data       Internet  connects  everyone     We  take  a  people-­‐centric  point  of  view  when  looking  for  opportuni7es  and   solu7ons  in  the    context  of  disrup7ve  shi>s  
  5. 5. Our framing of the Internet of Things!
  6. 6. We  interviewed  leading  IoT  experts  and  industry  leaders  and  innovators      
  7. 7. “The  Internet  of  Things  is  about  the  internet   expanding  into  the  physical  world”     -­‐  Florian  Michahelles  |  Auto-­‐ID  Labs  
  8. 8. The  IoT  is  about  the  interac7on  between  Internet,  Things  and  Data       Internet! Things! Data!
  9. 9. The  IoT  is  about  the  interac7on  between  Internet,  Things  and  Data     …  and  the  value  this  creates  for  people  and  business   New  value  for  people  and   business:   CapabiliAes   Services   Experiences   Business  models     …   Internet! Things! Data!
  10. 10. “Trying  to  determine  the  market  size  of  the  Internet   of  Things  is  like  trying  to  calculate  the  market  for   plas=cs,  circa  1940.  At  that  =me,  it  was  difficult  to   imagine  that  plas=cs  could  be  in  everything.”     -­‐  Michael  Nelson   Professor  of  CommunicaAon,  Culture  &  Technology     at  Georgetown  University  
  11. 11. The  IoT  emerging  business  landscape  structures  100  value  proposiAons   Username:  meetupgent   Password:  iot2014  
  12. 12. Key takeaways from our 12- month exploration of the IoT!
  13. 13. The  Internet  of  Things  is  nascent…   like  the  internet  in  1995,  the  IoT  is  just  geVng  started  01   1.0   Infrastructure  and   core  hardware   Hardware  &  Infrastructure   Opera7ng  System   Devices   Services   Opera7ng  System   Devices   Services   2.0   Connected  devices   running  on  an   opera7ng  system     3.0   Value-­‐added  services  &   apps  built  on  top  of  data   from  connected  devices   Opera7ng  System   Devices   Services   Today   Hardware  &  Infrastructure   Hardware  &  Infrastructure  
  14. 14. The  IoT  will  be  built  by  many  different  players  with  many  different  roles   02   Internet-­‐connected   things  and  their  uses   will  be  so  varied  and   present  everywhere   that  the  IoT  won’t  be   the  result  of  one  single   enAty’s  work.  
  15. 15. The  real  value  of  the  IoT  will  not  come  from  the  technology   itself,  but  the  services  built  on  top  and  enabled  by  it  03   Peers  and  other   devices   Other  service   providers   Retailers   Brands   Brand  provides   services   Retailer  provides   services  (camera   rented)   Other   appropriate   services   Connects  with   other  users   Prints  photos   remotely   Sends  photos   to  friends  
  16. 16. Hardware  &   Infrastructure   OperaAng  System   Devices   Services   COLLABORATIVE   CORPS.  DEV   Internet  of  Things   A  significant  part  of  the  IoT  will  be  built  from  the  boom-­‐ up,  by  entrepreneurship  and  experimenta7on  04   Hardware  &   Infrastructure   OperaAng  System   Devices   Services   CORPORATIONS   TOP  DOWN   PC  industry   Hardware  &   Infrastructure   OperaAng  System   Devices   Services   CORPORATIONS   Mobile  industry   DEV  
  17. 17. IoT  creators  face  mul7plied  complexity  bridging  the  physical  and    the   digital  05   PHYSICAL  ELEMENTS   DIGITAL  ELEMENTS  
  18. 18. @ClaroPartners    #iotcanvas    
  19. 19. Smart phone app and internet service set activity goals! get feedback on progress! Data centre that runs website and app (e.g. Amazon)! Bluetooth to phone! Mobile data/Wifi to internet! Prototype! ARM Mbed devkit! ! Flash memory! Microcontroller! GPS+movement sensors! LEDS+vibration! ! Prototype! 3D printed PU! ! TPU rubber! ABS harness! Produce and ship from Foxconn ! Nike stores! Electronics retailers! ! App stores! Nike+ website! ! Free app! Rev. share from 3rd party apps! ! ! Device $149! ! ! Make you fitter!! @ClaroPartners    #iotcanvas    
  20. 20. Other interesting initiatives!
  21. 21. Helping  IoT  creators  develop  meaningful  offerings  in  the  Internet  of  Things   Looking  for  startups,  corporate  partners,  mentors  and  accredited  investors:  iot@claropartners.com   Sh ap e   Refi ne   idea   Shape   Refine  idea   Build   Beta  launch   Sell   Early  adopAon   DEMO   DAY   DEMO   DAY   2.  Mentor-­‐intensive  accelerator  focused  on  Smart  Data  &  Internet  of  Things     1.  IoT  labs  bring  together  designers,  developers,  makers  and  strategists  to  learn,  create  and   prototype  an  Internet  of  Things  offering  –  claropartners.com/iotlab   EXPLORE  1   IDEATE  +  PITCH  2   DEVELOP  3   PROTOTYPE  4   PRESENT   5  
  22. 22. Thanks!!
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