Startups(in(the(emerging(Internet(of(Things!

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Moderated by!
Aldo de Jong | Co-Founder Claro Partners & Startupbootcamp D...
IoT(Entrepreneurs(panel(

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Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%...
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Key takeaways from our 

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Prototype!
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• 
• 
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IoT(Entrepreneurs(panel(

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Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%...
Smart Cities by Smart Citizens
BACKGROUND
•

Started in 2011 at the Fab Lab Barcelona | IAAC!

•

First crowd funding in 2012 (Goteo) = 13.400€!

•

Firs...
WHAT IS IT ABOUT?
•

open data and open knowledge!

•

citizen engagement in the production of the city!

•

city environm...
T

SENSORS

TEMPERATURE

SYMBOLS
HUMIDITY

FEATURES

NOISE

CO

LIGHT

NO2

TM

NOISE

SOLAR
PANEL
WHAT IT SHOULD BE ABOUT?
•

official data + crowd source data!

•

reduction of taxes if you produce good quality data!

•
...
relayr

OpenSensorCloud
Internet of Things
Management Suite

relayr
OpenSensorCloud

PLATFORM

MARKETPLACE

PRODUCT
An Experienced Team

Harald Zapp
CEO

Michael Bommer
BizDev

Paul Hopton
Chief Engineer

Cedric Deniau
CTO

Jackson Bond
P...
The Social Cloud for your Things
“Bringing'the'Internet'of'Things'down'to'earth,'to'be'lived'and'
experienced'by'everyone”'
The'Social'Cloud'for'Your'Things'

Sign%Up%to%our%private%beta!%
Contact:%
agusEn@lhings.com'
Twi@er:'@Lhings'

h@p://lhin...
IoT(Entrepreneurs(panel(

1.What%will%it%take%for%the%IoT%to%take%off?%
%
2.%How%can%we%help%IoT%startups%to%be%successful,...
IoT(Entrepreneurs(panel(

Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%%
Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%...
Helping(IoT(creators(develop(meaningful(offerings(in(the(Internet(of(Things(
1.%IoT%labs%bring%together%designers,%develope...
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things
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Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things

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IoT Entrepreneurs panel
Marc Pous, thethings.io & IoT meetup BCN - @thethingsIO
Tomas Diez, Smart Citizen &FabLab, BCN - @SmartCitizen
Harald Zapp, relayr & iThings4U, Germany- @relayr_cloud
Augustin Navarro, lhings, BCN - @lhings

moderator:
Aldo de Jong, Claro Partners & Startupbootcamp Data & IoT, BCN - @claropartners

Questions that were discussed at the panel:
1.What will it take for the IoT to take off?

2. How can we help IoT startups to be successful, what is missing? 

3. What can enablers do to help IoT startups?

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Transcript of "Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen, relayer and things"

  1. 1. Startups(in(the(emerging(Internet(of(Things! ! Moderated by! Aldo de Jong | Co-Founder Claro Partners & Startupbootcamp Data+IoT Accelerator! 4YFN / Mobile World Congress • Barcelona 25 February 2014! #iot%@claropartners%
  2. 2. IoT(Entrepreneurs(panel( Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%% Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%=%@SmartCiBzen% Harald%Zapp,%relayr%%&%iThings4U,%Germany=%@relayr_cloud% AugusBn%Navarro,%lhings,%BCN%=%@lhings% % moderator:% Aldo%de%Jong,%Claro%Partners%&%Startupbootcamp%Data%&%IoT,%BCN%=%@claropartners%% % % % #iot%@claropartners%
  3. 3. Claro%helps%corporaBons% and%startups%to%navigate% disrup=ve(shiBs(in% society%and%business,% delivering%service(design% and%business(innova=on( Mwenge( Sebas=an( Elisabeth( GER% NL% Congo% Some%of%our%team%members% Rich( USA% Megan( UK% Mercè( Spain% Aldo( NL% Mandy( Lebanon% Abby( USA% Jiri( Belgium% Gunes( Turkey% #iot%@claropartners%
  4. 4. Key takeaways from our 
 15-month exploration of the IoT" #iot%@claropartners%
  5. 5. The(IoT(is(about(the(interac=on(between(Internet,(Things(and(Data(( ( Internet" Data" Things" #iot%@claropartners%
  6. 6. The(IoT(is(about(the(interac=on(between(Internet,(Things(and(Data(( …(and(the(value(this(creates(for(people(and(business( Internet" Data" Things" New(value(for(people( and(business:( CapabiliBes% Services% Experiences% Business%models%% …% #iot%@claropartners%
  7. 7. 01( The(Internet(of(Things(is(nascent…% like%the%internet%in%1995,%the%IoT%is%just%ge]ng%started% 1.0( 2.0( 3.0( Infrastructure(and( core(hardware( Connected(devices( running(on(an( opera=ng(system(( ValueRadded(services(&( apps(built(on(top(of(data( from(connected(devices( Services( Services( Services( Devices( Devices( Devices( Opera=ng(System( Opera=ng(System( Opera=ng(System( Hardware(&(Infrastructure( Hardware(&(Infrastructure( Hardware(&(Infrastructure( Intranets(of(Things! #iot%@claropartners%
  8. 8. 01( The(Internet(of(Things(is(nascent…% like%the%internet%in%1995,%the%IoT%is%just%ge]ng%started% 1.0( 2.0( 3.0( Infrastructure(and( core(hardware( Connected(devices( running(on(an( opera=ng(system(( ValueRadded(services(&( apps(built(on(top(of(data( from(connected(devices( Services( Services( Services( Devices( Devices( Devices( Opera=ng(System( Opera=ng(System( Opera=ng(System( Hardware(&(Infrastructure( Hardware(&(Infrastructure( Hardware(&(Infrastructure( Internet(of(Things! #iot%@claropartners%
  9. 9. #iot%@claropartners%
  10. 10. The%IoT%emerging%business(landscape(structures%100%value%proposiBons% claropartners.com( Username:%iotlab( Password:%4yfn2014( #iot%@claropartners%
  11. 11. 02( The(IoT(will(be(built(by(many(different(players(with(many(different(roles% Internet=connected% things%and%their%uses% will%be%so%varied%and% present%everywhere% that%the%IoT%won’t%be% the%result%of%one%single% enBty’s%work.% #iot%@claropartners%
  12. 12. 03( The(real(value(of(the(IoT(will(not(come(from(the(technology(itself,( but(the(services(built(on(top(and(enabled(by(it( Brands( Retailers( Brand%provides% services% Retailer%provides% services%(camera% rented)% Connects%with% other%users% Other% appropriate% services% Peers(and(other( devices( Prints%photos% remotely% Sends%photos% to%friends% Other(service( providers( #iot%@claropartners%
  13. 13. Devices% OperaBng%System% Hardware%&%Infrastructure% TOP(DOWN( Internet(of(Things( Services% Devices% Devices% OperaBng%System% OperaBng%System% Hardware%&%Infrastructure% DEV( DEV( CORPORATIONS( Services% Mobile(industry( CORPORATIONS( PC(industry( CORPS.( 04( A(significant(part(of(the(IoT(will(be(built(from(the(boYomRup,( by(entrepreneurship(and(experimenta=on( Services% Hardware%&%Infrastructure% COLLABORATIVE( #iot%@claropartners%
  14. 14. 05( IoT(creators(face(mul=plied(complexity(briding(the(physical(and((the(digital( PHYSICAL(ELEMENTS( DIGITAL(ELEMENTS( #iot%@claropartners%
  15. 15. @ClaroPartners(#iotcanvas(( #iot%@claropartners%
  16. 16. Make you fitter!! Fic=ous(example(( @ClaroPartners(#iotcanvas(( Prototype! 3D printed PU! Prototype! ARM Mbed devkit! ! Flash memory! Microcontroller! GPS+movement sensors! LEDS+vibration! ! TPU rubber! ABS harness! ! Bluetooth to phone! Mobile data/Wifi to internet! Data centre that runs website and app (e.g. Amazon)! Smart phone app and internet service set activity goals! get feedback on progress! Produce and ship from Foxconn ! Nike stores! Electronics retailers! ! ! ! Device $149! App stores! Nike+ website! ! Free app! Rev. share from #iot%@claropartners% 3rd party apps!
  17. 17. Barcelona(has(great(poten=al(to(become(the(IoT(startup(hub(by(2020( •  •  •  •  Quality%of%life,%internaBonal%energy% Growing%startup%ecosystem,%with%various%IoT%startups% Thriving%makers%and%IoT%community% Mobile%World%Capital%>%IoT%World%Capital*% *)%see:%claropartners.com/4yfn% #iot%@claropartners%
  18. 18. IoT(Entrepreneurs(panel( Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%% Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%=%@SmartCiBzen% Harald%Zapp,%relayr%%&%iThings4U,%Germany=%@relayr_cloud% AugusBn%Navarro,%lhings,%BCN%=%@lhings% % moderator:% Aldo%de%Jong,%Claro%Partners%&%Startupbootcamp%Data%&%IoT,%BCN%=%@claropartners%% % % % #iot%@claropartners%
  19. 19. Smart Cities by Smart Citizens
  20. 20. BACKGROUND • Started in 2011 at the Fab Lab Barcelona | IAAC! • First crowd funding in 2012 (Goteo) = 13.400€! • First 200 sensors deployed in March 2013! • Second crowd funding campaign in May 2013 (Kickstarter) = 68.000 $! • Featured at the IoT World Forum organised by Cisco in October 2013! • Winner of the Innovation Award in the Smart City Expo in November 2013
  21. 21. WHAT IS IT ABOUT? • open data and open knowledge! • citizen engagement in the production of the city! • city environment understanding! • bottom up innovation (open source hardware and software, extendable and hackable)
  22. 22. T SENSORS TEMPERATURE SYMBOLS HUMIDITY FEATURES NOISE CO LIGHT NO2 TM NOISE SOLAR PANEL
  23. 23. WHAT IT SHOULD BE ABOUT? • official data + crowd source data! • reduction of taxes if you produce good quality data! • income to the data producer for big data sales! • more sensors and more applications for different environments and situations! • SHOULD BE PRODUCTION BEYOND DATA
  24. 24. relayr OpenSensorCloud
  25. 25. Internet of Things Management Suite relayr OpenSensorCloud PLATFORM MARKETPLACE PRODUCT
  26. 26. An Experienced Team Harald Zapp CEO Michael Bommer BizDev Paul Hopton Chief Engineer Cedric Deniau CTO Jackson Bond Product
  27. 27. The Social Cloud for your Things
  28. 28. “Bringing'the'Internet'of'Things'down'to'earth,'to'be'lived'and' experienced'by'everyone”'
  29. 29. The'Social'Cloud'for'Your'Things' Sign%Up%to%our%private%beta!% Contact:% agusEn@lhings.com' Twi@er:'@Lhings' h@p://lhings.com'
  30. 30. IoT(Entrepreneurs(panel( 1.What%will%it%take%for%the%IoT%to%take%off?% % 2.%How%can%we%help%IoT%startups%to%be%successful,%what%is%missing?%% % 3.%What%can%enablers%do%to%help%IoT%startups?% % % % #iot%@claropartners%
  31. 31. IoT(Entrepreneurs(panel( Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%% Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%=%@SmartCiBzen% Harald%Zapp,%relayr%%&%iThings4U,%Germany=%@relayr_cloud% AugusBn%Navarro,%lhings,%BCN%=%@lhings% % moderator:% Aldo%de%Jong,%Claro%Partners%&%Startupbootcamp%Data%&%IoT,%BCN%=%@claropartners%% % % % #iot%@claropartners%
  32. 32. Helping(IoT(creators(develop(meaningful(offerings(in(the(Internet(of(Things( 1.%IoT%labs%bring%together%designers,%developers,%makers%and%strategists%to%learn,%create%and% prototype%an%Internet%of%Things%offering%–%claropartners.com/iotlab%–(Wed(26(Feb(9:30(4YFN( 1( EXPLORE( 2( IDEATE(+(PITCH( 3( DEVELOP( 4( PROTOTYPE( 5( PRESENT( 2.%Startupbootcamp%Mentor=intensive%accelerator%focused%on%Smart%Data%&%Internet%of%Things%% Sha pe( Refine% idea% DEMO( DEMO( DAY( DAY( Shape( Refine%idea% Build( Beta%launch% Sell( Early%adopBon% Looking%for%startups,%corporate%partners,%mentors%and%accredited%investors:%iot@claropartners.com% #iot%@claropartners%
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