The Emerging IoT Business Landscape
	
  
Aldo	
  de	
  Jong	
  |	
  Co-­‐Founder	
  Claro	
  Partners	
  and	
  Data	
  &	...
The panel
Rick Lisa
Director, Worldwide IoT/M2M Business Development - @intel
Stefan Ferber
Vice President IoT, Bosch Soft...
Claro	
  helps	
  corporaHons	
  and	
  
startups	
  to	
  navigate	
  
disrup/ve	
  shi2s	
  in	
  society	
  
and	
  bus...
5 key takeaways from our 

10-month exploration of the IoT"
4
We interviewed leading IoT experts and industry leaders and innovators

#iotwf @claropartners

5
“The Internet of Things is about the internet
expanding into the physical world”
- Florian Michahelles | Auto-ID Labs

#io...
The IoT is an interaction between the internet, things… and data

Internet"

Data"

Things"

#iotwf @claropartners

7
“Trying to determine the market size of the Internet of
Things is like trying to calculate the market for
plastics, circa ...
#iotwf @claropartners

9
The IoT emerging business landscape structures 100 value propositions
claropartners.com > login
Uname: iotwf
Pword: wf2013...
01

The Internet of Things is nascent…
like the internet in 1995, the IoT is just getting started

1.0

2.0

3.0

Infrastr...
01

The Internet of Things is nascent…
like the internet in 1995, the IoT is just getting started

1.0

2.0

3.0

Infrastr...
02

The IoT will be built by many different players with many different roles

Internet-connected
things and their uses wi...
03

The real value of the IoT will not come from the technology itself,
but the services built on top and enabled by it
Br...
Opera2ng System 
Hardware & Infrastructure 

TOP DOWN 

Devices 

Devices 

Opera2ng System 

Opera2ng System 

Hardware &...
05

IoT creators face multiplied complexity bridging the physical and the digital
PHYSICAL ELEMENTS

DIGITAL ELEMENTS

#io...
#iotwf @claropartners

17
Helping IoT creators develop meaningful offerings in the Internet of Things
1.	
  IoT	
  labs	
  bring	
  together	
  desi...
Let’s explore the IoT emerging business landscape…
claropartners.com > login
Uname: iotwf
Pword: wf2013iot

#iotwf @clarop...
Questions

1.  How will the landscape evolve in the near future?
2.  Where are the opportunity spaces to provide valuable
...
Thank you	
  
Aldo	
  de	
  Jong	
  |	
  Co-­‐Founder	
  Claro	
  Partners	
  and	
  Data	
  &	
  IoT	
  Accelerator	
  
a...
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The Emerging IoT Business Landscape

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Panel discussion with IoT executives from GE, Intel, Bosch and Telefonica, lead by Claro Partners, to discuss the emerging IoT business landscape, using a tool developed by Claro Partners mapping out IoT offerings to help companies identify opportunities in the Internet of Things.

Description of the session
Explore the opportunities in the Internet of Things, using an interactive map with 400+ startups and initiatives, structured across 10 business and consumer facing verticals and 5 types of enablers. The emerging business landscape shows the vastness, variety, and scope of the Internet of Things and is a key tool to identification of new opportunity spaces for businesses looking to take a fundamental role in the market.

IoTWF attendees get temporary access to the landscape, which is normally only accessible for our clients. Login details can be found in the presentation.

After a tour through the IoT landscape, a diverse panel of industry experts will discuss:
1. How it will evolve in the near future
2. Where are the opportunity spaces for companies to provide valuable products and services.
3. What it will take to realise this evolution of the IoT.


Panelists
Xavier Capellades Ramos - Head of New Products, Thinking Things, Telefonica Digital
Stefan Ferber - Vice President at Bosch Software Innovations, Bosch
Tom DeMaria, GE Global Research, Director of Technology, Office of CTO, responsible for IoT and Industrial Internet
Rick Lisa - Director, Worldwide IoT/M2M Business Development, Intel

Moderator:
Aldo de Jong, Co-Founder Claro Partners & Data-IoT accelerator
Aldo helps corporations and startups to navigate disruptive change. With Claro and the accelerator, he provides Business Innovation and Service Design in the context of disruptive changes in society and business, such as the Personal Data Economy, Internet of Things (IoT) and Value Exchange networks. Aldo is a strategist with a strong analytical capability and business acumen, coupled with creativity and passion for understanding people.

He understands what it takes to take an initiative through the organization to the marketplace. He focuses on working with change-makers in industries affected by disruption, like Telecommunications, Technology, Financial Services and Media and with disruptive startups. Prior to founding Claro, he was a founding member of the Barcelona office of Smart Design and worked in various commercial and marketing roles at General Electric. He holds an MBA from IESE Business School in Barcelona and an MSc Chemical Engineering from Delft University of Technology.

Currently Aldo is looking for mentors, investors and corporate partners for the Data-IoT accelerator program he is starting. This program will transform teams into high-performance startups in the "white-hot" opportunity spaces of Smart Data and Internet of Things.

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The Emerging IoT Business Landscape

  1. 1. The Emerging IoT Business Landscape   Aldo  de  Jong  |  Co-­‐Founder  Claro  Partners  and  Data  &  IoT  Accelerator   Internet  of  Things  World  Forum    •    Barcelona  •    October  29-­‐31,  2013   1
  2. 2. The panel Rick Lisa Director, Worldwide IoT/M2M Business Development - @intel Stefan Ferber Vice President IoT, Bosch Software Innovations - @bosch Tom DeMaria, GE Global Research, Director of Technology, Office of CTO - @ge Xavier Capellades Ramos Head of New Products & Thinking Things, Telefónica Digital - @xcapellades Aldo de Jong (moderator) Co-Founder Claro Partners and Data & IoT Accelerator - @claropartners #iotwf @claropartners 2
  3. 3. Claro  helps  corporaHons  and   startups  to  navigate   disrup/ve  shi2s  in  society   and  business   Elisabeth   Netherlands   Michael   USA   Aldo   Netherlands   Rich   USA   Megan   UK   Mandy   Lebanon   Abby   USA   Mwenge   Belgium   Mercè   Spain   Jiri   Belgium   Gunes   Turkey   #iotwf @claropartners 3
  4. 4. 5 key takeaways from our 
 10-month exploration of the IoT" 4
  5. 5. We interviewed leading IoT experts and industry leaders and innovators #iotwf @claropartners 5
  6. 6. “The Internet of Things is about the internet expanding into the physical world” - Florian Michahelles | Auto-ID Labs #iotwf @claropartners 6
  7. 7. The IoT is an interaction between the internet, things… and data Internet" Data" Things" #iotwf @claropartners 7
  8. 8. “Trying to determine the market size of the Internet of Things is like trying to calculate the market for plastics, circa 1940. At that time, it was difficult to imagine that plastics could be in everything.” - Michael Nelson Professor of Communication, Culture & Technology at Georgetown University #iotwf @claropartners 8
  9. 9. #iotwf @claropartners 9
  10. 10. The IoT emerging business landscape structures 100 value propositions claropartners.com > login Uname: iotwf Pword: wf2013iot #iotwf @claropartners 10
  11. 11. 01 The Internet of Things is nascent… like the internet in 1995, the IoT is just getting started 1.0 2.0 3.0 Infrastructure and core hardware Connected devices running on an operating system Value-added services & apps built on top of data from connected devices Services Services Services Devices Devices Devices Operating System Operating System Operating System Hardware & Infrastructure Hardware & Infrastructure Hardware & Infrastructure Intranets of Things #iotwf @claropartners 11
  12. 12. 01 The Internet of Things is nascent… like the internet in 1995, the IoT is just getting started 1.0 2.0 3.0 Infrastructure and core hardware Connected devices running on an operating system Value-added services & apps built on top of data from connected devices Services Services Services Devices Devices Devices Operating System Operating System Operating System Hardware & Infrastructure Hardware & Infrastructure Hardware & Infrastructure Internet of Things #iotwf @claropartners 12
  13. 13. 02 The IoT will be built by many different players with many different roles Internet-connected things and their uses will be so varied and present everywhere that the IoT won’t be the result of one single entity’s work. #iotwf @claropartners 13
  14. 14. 03 The real value of the IoT will not come from the technology itself, but the services built on top and enabled by it Brands Retailers Brand provides services Retailer provides services (camera rented) Other appropriate services Peers and other devices Connects with other users Prints photos remotely Sends photos to friends Other service providers #iotwf @claropartners 14
  15. 15. Opera2ng System  Hardware & Infrastructure  TOP DOWN  Devices  Devices  Opera2ng System  Opera2ng System  Hardware & Infrastructure  DEV  Services  CORPS.  Devices  Internet of Things  DEV  Services  Mobile industry  CORPORATIONS  PC industry  CORPORATIONS  04 A significant part of the IoT will be built from the bottom-up, by entrepreneurship and experimentation Services  Hardware & Infrastructure  COLLABORATIVE  #iotwf @claropartners 15
  16. 16. 05 IoT creators face multiplied complexity bridging the physical and the digital PHYSICAL ELEMENTS DIGITAL ELEMENTS #iotwf @claropartners 16
  17. 17. #iotwf @claropartners 17
  18. 18. Helping IoT creators develop meaningful offerings in the Internet of Things 1.  IoT  labs  bring  together  designers,  developers,  makers  and  strategists  to  learn,  create  and   prototype  an  Internet  of  Things  offering  claropartners.com/iotlab   1 EXPLORE   3 DEVELOP   2 IDEATE  +  PITCH   4 PROTOTYPE   5 PRESENT   2. Mentor-intensive accelerator focused on Smart Data & Internet of Things Shap e  DEMO  DEMO  DAY  DAY  Refine  idea  Shape  Build  Looking for corporate partners, mentors and investors: iot@claropartners.com Sell  #iotwf @claropartners 18
  19. 19. Let’s explore the IoT emerging business landscape… claropartners.com > login Uname: iotwf Pword: wf2013iot #iotwf @claropartners 19
  20. 20. Questions 1.  How will the landscape evolve in the near future? 2.  Where are the opportunity spaces to provide valuable products and services? 3.  What will it take for the IoT to take off? #iotwf @claropartners 20
  21. 21. Thank you   Aldo  de  Jong  |  Co-­‐Founder  Claro  Partners  and  Data  &  IoT  Accelerator   aldo.dejong@claropartners.com   21
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