0
 @ClaroPartners	
  #iot	
  	
  
Bringing IoT ideas to life:	
start from the user	
	
Mediterranean API days, Barcelona May ...
 @ClaroPartners	
  #iot	
  	
  
About Claro!
 @ClaroPartners	
  #iot	
  	
  
Claro	
  helps	
  corpora,ons	
  and	
  
startups	
  to	
  navigate	
  disrup2ve	
  
shi5s...
 @ClaroPartners	
  #iot	
  	
  
New	
  social	
  context	
  
Millennials	
  
New	
  technology	
  context	
  
Data-­‐drive...
 @ClaroPartners	
  #iot	
  	
  
Internet	
  
of	
  Things	
  
Disrup2ve	
  Shi5s	
   New	
  Opportunity	
  Spaces	
  
Clar...
 @ClaroPartners	
  #iot	
  	
  
•  Shift in thinking about data, from what is
technologically possible to what is of new b...
 @ClaroPartners	
  #iot	
  	
  
Every time we interact,
communicate, access,
share, recommend,
download and record,
we cas...
 @ClaroPartners	
  #iot	
  	
  
Businesses are
collecting and
stockpiling personal
data, convinced that
bigger is better; ...
 @ClaroPartners	
  #iot	
  	
  
Our research was grounded in the belief that we
need to start with the person rather than ...
 @ClaroPartners	
  #iot	
  	
  
Six month, global consortium investigating personal data experiences
Tokyo -
Data as Curre...
 @ClaroPartners	
  #iot	
  	
  
We saw a new opportunity emerging…
one not built on BIG DATA, 	
but on personal data.
 @ClaroPartners	
  #iot	
  	
  
We call this the Personal data economy
 @ClaroPartners	
  #iot	
  	
  
We call this the Personal data economy	
	
An economy that repositions the value of
persona...
 @ClaroPartners	
  #iot	
  	
  
Social Internet of Things
Data Interfaces
Self-tracking
Predictions
Crowd Data
Identity
Ac...
 @ClaroPartners	
  #iot	
  	
  
Five misconceptions about personal data
 @ClaroPartners	
  #iot	
  	
  
MISCONCEPTION #1	
Personal data is
the new oil
 @ClaroPartners	
  #iot	
  	
  
REALITY:	
My personal data is
most valuable to me!
 @ClaroPartners	
  #iot	
  	
  
MISCONCEPTION #2	
Personal data 	
is all about privacy
 @ClaroPartners	
  #iot	
  	
  
REALITY:	
People want to benefit
from their data - not
hide it away - but they
need control...
 @ClaroPartners	
  #iot	
  	
  
MISCONCEPTION #3	
The value of
personal data is
in its sale
 @ClaroPartners	
  #iot	
  	
  
REALITY:	
The personal data
economy is an
experience economy
 @ClaroPartners	
  #iot	
  	
  
MISCONCEPTION #4	
Personal data is
for data scientists
 @ClaroPartners	
  #iot	
  	
  
REALITY:	
Personal data
empowers people
 @ClaroPartners	
  #iot	
  	
  
MISCONCEPTION #5	
Personal data
is big data
 @ClaroPartners	
  #iot	
  	
  
REALITY:	
The personal data
economy is small data
 @ClaroPartners	
  #iot	
  	
  
Data-centric
view	
People-centric
view
 @ClaroPartners	
  #iot	
  	
  
1. Start with the person, not the data	
2. Enable people to do new things 	
3. Identify un...
 @ClaroPartners	
  #iot	
  	
  
These principles take on even more importance
in the next evolution of the Internet…
	
	
 ...
 @ClaroPartners	
  #iot	
  	
  
New	
  value	
  for	
  people:	
  
Capabili,es	
  
Services	
  
Experiences	
  
Business	
...
 @ClaroPartners	
  #iot	
  	
  
Social
Predictions
Identity
Access
Management
Recommendation / Discovery
Data Interfaces
S...
 @ClaroPartners	
  #iot	
  	
  
But	
  it	
  has	
  exploded	
  into	
  a	
  landscape	
  of	
  over	
  100	
  value	
  pr...
 @ClaroPartners	
  #iot	
  	
  
What are opportunities to create people-
centric offerings in the Internet of
Things?	
Inte...
 @ClaroPartners	
  #iot	
  	
  
1. Start with the person, not the data (or technology)	
2. Enable people to do new things ...
 @ClaroPartners	
  #iot	
  	
  
1.	
  Start	
  with	
  people,	
  not	
  the	
  data	
  or	
  technology	
  
A	
  lot	
  o...
 @ClaroPartners	
  #iot	
  	
  
2.	
  Enable	
  people	
  to	
  do	
  new	
  things	
  	
  
Peers	
  and	
  other	
  
devi...
 @ClaroPartners	
  #iot	
  	
  
3.	
  Iden2fy	
  unmet	
  func2onal	
  and	
  emo2onal	
  needs	
  
Address	
  a	
  full	
...
 @ClaroPartners	
  #iot	
  	
  
3.	
  Iden2fy	
  unmet	
  func2onal	
  and	
  emo2onal	
  needs	
  
Address	
  a	
  full	
...
 @ClaroPartners	
  #iot	
  	
  
4.	
  Allow	
  people	
  to	
  collaborate	
  with	
  you	
  
The	
  IoT	
  will	
  not	
 ...
 @ClaroPartners	
  #iot	
  	
  
Today:	
  Intranets	
  of	
  Things	
   Tomorrow:	
  Internet	
  of	
  Things	
  
APP	
  A...
 @ClaroPartners	
  #iot	
  	
  
1. Start with the person, not the data, or technology	
2. Enable people to do new things 	...
 @ClaroPartners	
  #iot	
  	
  
Choose	
  context	
  and	
  
explore	
  needs	
  
EXPLORE	
  1	
  
Brainstorm	
  
solu2ons...
 @ClaroPartners	
  #iot	
  	
  
Startupbootcamp	
  Data	
  &	
  IoT:	
  Mentor-­‐intensive	
  accelerator	
  focused	
  on...
 @ClaroPartners	
  #iot	
  	
  
IoT	
  Labs	
  
Startupbootcamp	
  Data	
  &	
  IoT	
  
Dynamic	
  workshops	
  where	
  
...
 @ClaroPartners	
  #iot	
  	
  
Thank you	
Aldo de Jong | Co-Founder	
aldo.dejong @claropartners.com
Upcoming SlideShare
Loading in...5
×

Bringing IoT ideas to life: start from the user ... not the API! - API days 2014 presentation

748

Published on

Bringing IoT ideas to life: start from the user ... not the API! - API days 2014 in Barcelona. Presentation by Aldo de Jong, co-founder Claro Partners and Startupbootcamp Data & IoT.

The login details to the PREVIEW version of the interactive emerging business landscapes that were presented at the conference are:

Personal Data Economy landscape
claropartners.com > client login
uname: Claro-guest-pde
pword: pdepreview

IoT landscape
claropartners.com > client login
uname: Claro-guest-iot
pword: iotpreview

Contact us at landscapes@claropartners.com to discuss ways to get full access.

Published in: Software, Technology

Transcript of "Bringing IoT ideas to life: start from the user ... not the API! - API days 2014 presentation"

  1. 1.  @ClaroPartners  #iot     Bringing IoT ideas to life: start from the user Mediterranean API days, Barcelona May 2014 Aldo de Jong, co-founder Claro Partners and Startupbootcamp Data & IoT …not the API!
  2. 2.  @ClaroPartners  #iot     About Claro!
  3. 3.  @ClaroPartners  #iot     Claro  helps  corpora,ons  and   startups  to  navigate  disrup2ve   shi5s  in  society  and  business,   delivering  service  design  and   business  innova2on   Jiri   Belgium   Aldo   Netherlands   Rich   USA   Megan   UK   Mandy   Lebanon   Elisabeth   Netherlands   Sebas2an   Germany   Gunes   Turkey   Abby   USA  
  4. 4.  @ClaroPartners  #iot     New  social  context   Millennials   New  technology  context   Data-­‐driven  experiences   New  business  context   Collabora,ve  consump,on/produc,on   Disrup2ve  shi5s  are  the  big  and  fundamental  changes  in  society  and   business  that  set  up  a  whole  new  context  for  how  we  work,  live,  play  and   create  value.  
  5. 5.  @ClaroPartners  #iot     Internet   of  Things   Disrup2ve  Shi5s   New  Opportunity  Spaces   Claro  helps  navigate  these  shi5s  and  to  iden2fy  new  opportuni2es   Personal   Data   Economy   Top-­‐down  innova,on   Ownership   Company  delivered  services   Internet  connects  everyone   Consumers  as  data  widget   Bo;om-­‐up  innova,on   Access   Network  delivered  services   Internet  connects  everything   Data  enabled  &  conscious   consumer  
  6. 6.  @ClaroPartners  #iot     •  Shift in thinking about data, from what is technologically possible to what is of new benefit to individuals •  Address five common misconceptions in the data conversation that don’t apply to personal data •  Introduce principles to promote a people-centred approach •  Apply principles to the IoT @claropartners @apidaysMedit A people-centred approach to Data and the Internet of Things
  7. 7.  @ClaroPartners  #iot     Every time we interact, communicate, access, share, recommend, download and record, we cast a digital shadow of our activities
  8. 8.  @ClaroPartners  #iot     Businesses are collecting and stockpiling personal data, convinced that bigger is better; this is resulting in a big data boom
  9. 9.  @ClaroPartners  #iot     Our research was grounded in the belief that we need to start with the person rather than the data to understand the role of data in their everyday lives.
  10. 10.  @ClaroPartners  #iot     Six month, global consortium investigating personal data experiences Tokyo - Data as Currency London - City Navigation São Paulo Data as Opportunity New York City - Smart Citizens Berlin - Digital Privacy San Francisco - Quantified Self Movement
  11. 11.  @ClaroPartners  #iot     We saw a new opportunity emerging… one not built on BIG DATA, but on personal data.
  12. 12.  @ClaroPartners  #iot     We call this the Personal data economy
  13. 13.  @ClaroPartners  #iot     We call this the Personal data economy An economy that repositions the value of personal data within the individual’s experience
  14. 14.  @ClaroPartners  #iot     Social Internet of Things Data Interfaces Self-tracking Predictions Crowd Data Identity Access Management Recommendation / Discovery Local business review and discovery game Local Discovery (things) Proximity based social discovery service Proximity Based Connections (aggregated) Interface to your bank, helping to make better financial decisions New Interfaces for Existing Data (aggregated) Bracelet for tracking health behaviours and indicators Self-Tracking (Health) Mobile data based tool for health predictions Predictions (For individuals) Data Enhanced P2P patient support platform Crowd- Generated Data P2P vouching service overlaying social networks Identity Measurement Data locker for users to control access to their data Data Lockers Real-time data aggregation platform for Internet of Things Internet of Things Platforms The Personal Data Economy landscape
  15. 15.  @ClaroPartners  #iot     Five misconceptions about personal data
  16. 16.  @ClaroPartners  #iot     MISCONCEPTION #1 Personal data is the new oil
  17. 17.  @ClaroPartners  #iot     REALITY: My personal data is most valuable to me!
  18. 18.  @ClaroPartners  #iot     MISCONCEPTION #2 Personal data is all about privacy
  19. 19.  @ClaroPartners  #iot     REALITY: People want to benefit from their data - not hide it away - but they need control, trust and transparency
  20. 20.  @ClaroPartners  #iot     MISCONCEPTION #3 The value of personal data is in its sale
  21. 21.  @ClaroPartners  #iot     REALITY: The personal data economy is an experience economy
  22. 22.  @ClaroPartners  #iot     MISCONCEPTION #4 Personal data is for data scientists
  23. 23.  @ClaroPartners  #iot     REALITY: Personal data empowers people
  24. 24.  @ClaroPartners  #iot     MISCONCEPTION #5 Personal data is big data
  25. 25.  @ClaroPartners  #iot     REALITY: The personal data economy is small data
  26. 26.  @ClaroPartners  #iot     Data-centric view People-centric view
  27. 27.  @ClaroPartners  #iot     1. Start with the person, not the data 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Allow people to collaborate with you 5. Design the whole user experience Five key principles to promote a people centric approach to personal data
  28. 28.  @ClaroPartners  #iot     These principles take on even more importance in the next evolution of the Internet… …the Internet of Things
  29. 29.  @ClaroPartners  #iot     New  value  for  people:   Capabili,es   Services   Experiences   Business  models     …   The  Internet  of  Things  is  more  than  connec,ng  things  to  the  internet,   it  is  about  solving  how  data  can  create  new  value  for  people Internet! Things! Data!
  30. 30.  @ClaroPartners  #iot     Social Predictions Identity Access Management Recommendation / Discovery Data Interfaces Self-tracking Crowd Data Internet of Things Others Internet of ThingsInternet of Things The  Internet  of  Things  represented  a  small,  but  growing  part  of  the     Personal  Data  Economy  business  landscape:  
  31. 31.  @ClaroPartners  #iot     But  it  has  exploded  into  a  landscape  of  over  100  value  proposi2ons.  
  32. 32.  @ClaroPartners  #iot     What are opportunities to create people- centric offerings in the Internet of Things? Internet of People and Things?
  33. 33.  @ClaroPartners  #iot     1. Start with the person, not the data (or technology) 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Allow people to collaborate with you 5. Design the whole user experience Let’s apply the principles
  34. 34.  @ClaroPartners  #iot     1.  Start  with  people,  not  the  data  or  technology   A  lot  of  the  technology  already  exists,  but  the  full  vision  of  the  IoT  will  remain  a  mere  concept  if  it   does  not  have  relevancy  for  people   Developed   B2B  Sector   Enabling   Technologies   Emerging  IoT  Consumer   Sector    
  35. 35.  @ClaroPartners  #iot     2.  Enable  people  to  do  new  things     Peers  and  other   devices   Other  service   providers   Retailers   Brands   Brand  provides   services   Retailer  provides   services  (camera   rented)   Other   appropriate   services   Connects  with   other  users   Prints  photos   remotely   Sends  photos   to  friends   The  real  value  of  the  IoT  and  data  comes  from  the  services  and  the  new  interac,ons  it  creates  
  36. 36.  @ClaroPartners  #iot     3.  Iden2fy  unmet  func2onal  and  emo2onal  needs   Address  a  full  range  of  human  needs  
  37. 37.  @ClaroPartners  #iot     3.  Iden2fy  unmet  func2onal  and  emo2onal  needs   Address  a  full  range  of  human  needs   Good  Night  Lamp   Jawbone  UP   Lockitron   Findery  
  38. 38.  @ClaroPartners  #iot     4.  Allow  people  to  collaborate  with  you   The  IoT  will  not  be  created  or  owned  by  a  single  en,ty;  it  is  born  from  collabora,on   Hardware  &  Infrastructure   Opera,ng  System   Devices   Services   CORPS.  DEV.   Internet  of  Things  
  39. 39.  @ClaroPartners  #iot     Today:  Intranets  of  Things   Tomorrow:  Internet  of  Things   APP  APP   ?   New  user  experiences     ? 5.  Design  the  whole  user  experience   App   App  App   App   App   App   App   App   Connected  devices   Interconnected  devices    Most  of  solu,ons  today  exist  in  silos  
  40. 40.  @ClaroPartners  #iot     1. Start with the person, not the data, or technology 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Allow people to collaborate with you 5. Design the whole user experience Principles for a people-centred approach to Data and the Internet of Things
  41. 41.  @ClaroPartners  #iot     Choose  context  and   explore  needs   EXPLORE  1   Brainstorm   solu2ons   IDEATE  +  PITCH  2   Map  Service   Diagram     DEVELOP  3   Prototype  using   IoT  Canvas   PROTOTYPE  4   Present  concept   PRESENT  5   IoT  Labs  bring  together  designers,  developers,  makers  and  strategists  to   learn,  create  and  prototype  an  Internet  of  Things  offering   Presenta2on  with  life  demo  at   Claro’s  IoT  lab  in  Chicago  
  42. 42.  @ClaroPartners  #iot     Startupbootcamp  Data  &  IoT:  Mentor-­‐intensive  accelerator  focused  on   Smart  Data  &  Internet  of  Things  in  Barcelona   Shape   Refine  idea   Build   Beta  launch   Sell   Early  adop,on   10    Teams   selected  from  500   applica2ons  enter   the  3-­‐month   programme   Demo  Day  
  43. 43.  @ClaroPartners  #iot     IoT  Labs   Startupbootcamp  Data  &  IoT   Dynamic  workshops  where   designers,  developers,  makers   and  strategists  create  and   prototype  IoT-­‐enabled  services   If  you’d  like  to  put  your  startup   forward  or  mentor  the  startups,   write  to:   aldo@startupbootcamp.org   A  new  branch  of   Startupbootcamp  about  to   be  launched  in  Barcelona,   dedicated  to  IoT  and  Data   IoT  Lab  for  Social  Good     at  WebVisions,  Barcelona   17th  –  18th  June   Sign  up  on  Eventbrite     Let’s  make  Barcelona  a  awesome  IoT  &  startup  hub  together!   01   02  
  44. 44.  @ClaroPartners  #iot     Thank you Aldo de Jong | Co-Founder aldo.dejong @claropartners.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×