Bringing IoT ideas to life: start from the user ... not the API! - API days 2014 presentation

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Bringing IoT ideas to life: start from the user ... not the API! - API days 2014 in Barcelona. Presentation by Aldo de Jong, co-founder Claro Partners and Startupbootcamp Data & IoT. …

Bringing IoT ideas to life: start from the user ... not the API! - API days 2014 in Barcelona. Presentation by Aldo de Jong, co-founder Claro Partners and Startupbootcamp Data & IoT.

The login details to the PREVIEW version of the interactive emerging business landscapes that were presented at the conference are:

Personal Data Economy landscape
claropartners.com > client login
uname: Claro-guest-pde
pword: pdepreview

IoT landscape
claropartners.com > client login
uname: Claro-guest-iot
pword: iotpreview

Contact us at landscapes@claropartners.com to discuss ways to get full access.

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  • 1.  @ClaroPartners  #iot     Bringing IoT ideas to life: start from the user Mediterranean API days, Barcelona May 2014 Aldo de Jong, co-founder Claro Partners and Startupbootcamp Data & IoT …not the API!
  • 2.  @ClaroPartners  #iot     About Claro!
  • 3.  @ClaroPartners  #iot     Claro  helps  corpora,ons  and   startups  to  navigate  disrup2ve   shi5s  in  society  and  business,   delivering  service  design  and   business  innova2on   Jiri   Belgium   Aldo   Netherlands   Rich   USA   Megan   UK   Mandy   Lebanon   Elisabeth   Netherlands   Sebas2an   Germany   Gunes   Turkey   Abby   USA  
  • 4.  @ClaroPartners  #iot     New  social  context   Millennials   New  technology  context   Data-­‐driven  experiences   New  business  context   Collabora,ve  consump,on/produc,on   Disrup2ve  shi5s  are  the  big  and  fundamental  changes  in  society  and   business  that  set  up  a  whole  new  context  for  how  we  work,  live,  play  and   create  value.  
  • 5.  @ClaroPartners  #iot     Internet   of  Things   Disrup2ve  Shi5s   New  Opportunity  Spaces   Claro  helps  navigate  these  shi5s  and  to  iden2fy  new  opportuni2es   Personal   Data   Economy   Top-­‐down  innova,on   Ownership   Company  delivered  services   Internet  connects  everyone   Consumers  as  data  widget   Bo;om-­‐up  innova,on   Access   Network  delivered  services   Internet  connects  everything   Data  enabled  &  conscious   consumer  
  • 6.  @ClaroPartners  #iot     •  Shift in thinking about data, from what is technologically possible to what is of new benefit to individuals •  Address five common misconceptions in the data conversation that don’t apply to personal data •  Introduce principles to promote a people-centred approach •  Apply principles to the IoT @claropartners @apidaysMedit A people-centred approach to Data and the Internet of Things
  • 7.  @ClaroPartners  #iot     Every time we interact, communicate, access, share, recommend, download and record, we cast a digital shadow of our activities
  • 8.  @ClaroPartners  #iot     Businesses are collecting and stockpiling personal data, convinced that bigger is better; this is resulting in a big data boom
  • 9.  @ClaroPartners  #iot     Our research was grounded in the belief that we need to start with the person rather than the data to understand the role of data in their everyday lives.
  • 10.  @ClaroPartners  #iot     Six month, global consortium investigating personal data experiences Tokyo - Data as Currency London - City Navigation São Paulo Data as Opportunity New York City - Smart Citizens Berlin - Digital Privacy San Francisco - Quantified Self Movement
  • 11.  @ClaroPartners  #iot     We saw a new opportunity emerging… one not built on BIG DATA, but on personal data.
  • 12.  @ClaroPartners  #iot     We call this the Personal data economy
  • 13.  @ClaroPartners  #iot     We call this the Personal data economy An economy that repositions the value of personal data within the individual’s experience
  • 14.  @ClaroPartners  #iot     Social Internet of Things Data Interfaces Self-tracking Predictions Crowd Data Identity Access Management Recommendation / Discovery Local business review and discovery game Local Discovery (things) Proximity based social discovery service Proximity Based Connections (aggregated) Interface to your bank, helping to make better financial decisions New Interfaces for Existing Data (aggregated) Bracelet for tracking health behaviours and indicators Self-Tracking (Health) Mobile data based tool for health predictions Predictions (For individuals) Data Enhanced P2P patient support platform Crowd- Generated Data P2P vouching service overlaying social networks Identity Measurement Data locker for users to control access to their data Data Lockers Real-time data aggregation platform for Internet of Things Internet of Things Platforms The Personal Data Economy landscape
  • 15.  @ClaroPartners  #iot     Five misconceptions about personal data
  • 16.  @ClaroPartners  #iot     MISCONCEPTION #1 Personal data is the new oil
  • 17.  @ClaroPartners  #iot     REALITY: My personal data is most valuable to me!
  • 18.  @ClaroPartners  #iot     MISCONCEPTION #2 Personal data is all about privacy
  • 19.  @ClaroPartners  #iot     REALITY: People want to benefit from their data - not hide it away - but they need control, trust and transparency
  • 20.  @ClaroPartners  #iot     MISCONCEPTION #3 The value of personal data is in its sale
  • 21.  @ClaroPartners  #iot     REALITY: The personal data economy is an experience economy
  • 22.  @ClaroPartners  #iot     MISCONCEPTION #4 Personal data is for data scientists
  • 23.  @ClaroPartners  #iot     REALITY: Personal data empowers people
  • 24.  @ClaroPartners  #iot     MISCONCEPTION #5 Personal data is big data
  • 25.  @ClaroPartners  #iot     REALITY: The personal data economy is small data
  • 26.  @ClaroPartners  #iot     Data-centric view People-centric view
  • 27.  @ClaroPartners  #iot     1. Start with the person, not the data 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Allow people to collaborate with you 5. Design the whole user experience Five key principles to promote a people centric approach to personal data
  • 28.  @ClaroPartners  #iot     These principles take on even more importance in the next evolution of the Internet… …the Internet of Things
  • 29.  @ClaroPartners  #iot     New  value  for  people:   Capabili,es   Services   Experiences   Business  models     …   The  Internet  of  Things  is  more  than  connec,ng  things  to  the  internet,   it  is  about  solving  how  data  can  create  new  value  for  people Internet! Things! Data!
  • 30.  @ClaroPartners  #iot     Social Predictions Identity Access Management Recommendation / Discovery Data Interfaces Self-tracking Crowd Data Internet of Things Others Internet of ThingsInternet of Things The  Internet  of  Things  represented  a  small,  but  growing  part  of  the     Personal  Data  Economy  business  landscape:  
  • 31.  @ClaroPartners  #iot     But  it  has  exploded  into  a  landscape  of  over  100  value  proposi2ons.  
  • 32.  @ClaroPartners  #iot     What are opportunities to create people- centric offerings in the Internet of Things? Internet of People and Things?
  • 33.  @ClaroPartners  #iot     1. Start with the person, not the data (or technology) 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Allow people to collaborate with you 5. Design the whole user experience Let’s apply the principles
  • 34.  @ClaroPartners  #iot     1.  Start  with  people,  not  the  data  or  technology   A  lot  of  the  technology  already  exists,  but  the  full  vision  of  the  IoT  will  remain  a  mere  concept  if  it   does  not  have  relevancy  for  people   Developed   B2B  Sector   Enabling   Technologies   Emerging  IoT  Consumer   Sector    
  • 35.  @ClaroPartners  #iot     2.  Enable  people  to  do  new  things     Peers  and  other   devices   Other  service   providers   Retailers   Brands   Brand  provides   services   Retailer  provides   services  (camera   rented)   Other   appropriate   services   Connects  with   other  users   Prints  photos   remotely   Sends  photos   to  friends   The  real  value  of  the  IoT  and  data  comes  from  the  services  and  the  new  interac,ons  it  creates  
  • 36.  @ClaroPartners  #iot     3.  Iden2fy  unmet  func2onal  and  emo2onal  needs   Address  a  full  range  of  human  needs  
  • 37.  @ClaroPartners  #iot     3.  Iden2fy  unmet  func2onal  and  emo2onal  needs   Address  a  full  range  of  human  needs   Good  Night  Lamp   Jawbone  UP   Lockitron   Findery  
  • 38.  @ClaroPartners  #iot     4.  Allow  people  to  collaborate  with  you   The  IoT  will  not  be  created  or  owned  by  a  single  en,ty;  it  is  born  from  collabora,on   Hardware  &  Infrastructure   Opera,ng  System   Devices   Services   CORPS.  DEV.   Internet  of  Things  
  • 39.  @ClaroPartners  #iot     Today:  Intranets  of  Things   Tomorrow:  Internet  of  Things   APP  APP   ?   New  user  experiences     ? 5.  Design  the  whole  user  experience   App   App  App   App   App   App   App   App   Connected  devices   Interconnected  devices    Most  of  solu,ons  today  exist  in  silos  
  • 40.  @ClaroPartners  #iot     1. Start with the person, not the data, or technology 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Allow people to collaborate with you 5. Design the whole user experience Principles for a people-centred approach to Data and the Internet of Things
  • 41.  @ClaroPartners  #iot     Choose  context  and   explore  needs   EXPLORE  1   Brainstorm   solu2ons   IDEATE  +  PITCH  2   Map  Service   Diagram     DEVELOP  3   Prototype  using   IoT  Canvas   PROTOTYPE  4   Present  concept   PRESENT  5   IoT  Labs  bring  together  designers,  developers,  makers  and  strategists  to   learn,  create  and  prototype  an  Internet  of  Things  offering   Presenta2on  with  life  demo  at   Claro’s  IoT  lab  in  Chicago  
  • 42.  @ClaroPartners  #iot     Startupbootcamp  Data  &  IoT:  Mentor-­‐intensive  accelerator  focused  on   Smart  Data  &  Internet  of  Things  in  Barcelona   Shape   Refine  idea   Build   Beta  launch   Sell   Early  adop,on   10    Teams   selected  from  500   applica2ons  enter   the  3-­‐month   programme   Demo  Day  
  • 43.  @ClaroPartners  #iot     IoT  Labs   Startupbootcamp  Data  &  IoT   Dynamic  workshops  where   designers,  developers,  makers   and  strategists  create  and   prototype  IoT-­‐enabled  services   If  you’d  like  to  put  your  startup   forward  or  mentor  the  startups,   write  to:   aldo@startupbootcamp.org   A  new  branch  of   Startupbootcamp  about  to   be  launched  in  Barcelona,   dedicated  to  IoT  and  Data   IoT  Lab  for  Social  Good     at  WebVisions,  Barcelona   17th  –  18th  June   Sign  up  on  Eventbrite     Let’s  make  Barcelona  a  awesome  IoT  &  startup  hub  together!   01   02  
  • 44.  @ClaroPartners  #iot     Thank you Aldo de Jong | Co-Founder aldo.dejong @claropartners.com