The Value in the SearchEngine ExperienceHint: It’s not just SEO anymore… What you as an MBAneed to know.
@clarktbell
@clarktbell
@clarktbellSEOLocalSocialMobileContent
@clarktbell
@clarktbellPRESO SUMMARYKinda in order… Depends on my ADD!- Google VS. BING- Google History- Why SEO?- SEO VS. PPC- What i...
@clarktbellThis is not a lecture… This is a conversation.
@clarktbell
@clarktbell
@clarktbell
@clarktbell
@clarktbellSEO’s generally only worry aboutMtn. View’s algorithmCurrently aware of 200+ algos.
@clarktbell
@clarktbell
@clarktbell
@clarktbell
@clarktbell
@clarktbellWhyShould IGive aDAMNAboutrankings?
@clarktbell
@clarktbell
@clarktbell
@clarktbellREVENUE / RANKINGSRankings = Revenue
@clarktbellSEO VS. PPCAs of 5/23/14CPC*Insurance = $65.12Loans = $53.77Mortgage = $51.27Attorneys = $47.93Credit = $39.88h...
@clarktbellInfo provided from John Rampton  @johnrampton
@clarktbellWhich costs less?Which provides a higher ROI?
@clarktbellPPC = Temporary Form of Traffic
@clarktbellSEO = Building Your Own Personal HighwayYOURWEBSITE
@clarktbell
@clarktbellHow do Search Engines Work?How does SEO fit into the picture?Resources:
@clarktbell
@clarktbell
@clarktbell
@clarktbell
@clarktbell
@clarktbell
@clarktbell
@clarktbellDoes Google like SEO? In short, YES!
@clarktbell
@clarktbell
@clarktbell
@clarktbellThe TWO most important things to remember about SEOPopularity&Relevancy
@clarktbellSearch Engine Optimization (SEO)Comprised of:On-Page SEOAndOff-Page SEO
@clarktbellHow SEO was done 1994 - 2012
@clarktbellWe would take a website that was wanting to rank forUtah Roofing and do this:Atom Roofing, Inc.Utah roofing, ut...
@clarktbellThen we would publish the website content to look likethis:Atom Roofing, Inc.Utah roofing, utah roof, utah roof...
@clarktbellHow SEO is done now (May 2013):On-Page SEO:Content written for humans, not robotsDialed-In UXConsistent bloggin...
@clarktbell?QUESTIONS
@clarktbellUnderstanding On-Page SEO
@clarktbellUnderstanding On-Page SEO – URL Parameters
@clarktbellUnderstanding On-Page SEO – URL ParametersPage URL’s should be short in length, logical in structureAnd contain...
@clarktbellUnderstanding On-Page SEO
@clarktbellUnderstanding On-Page SEO – Title
@clarktbellUnderstanding On-Page SEO – Alt. Text
@clarktbellUnderstanding On-Page SEO – Interlinking
@clarktbellUnderstanding On-Page SEO – InterlinkingExample:
Understanding On-Page SEO – Interlinking
@clarktbellUnderstanding On-Page SEO – Social & TrustSOCIAL
@clarktbellUnderstanding On-Page SEO – Social & TrustTRUSTTRUST
@clarktbell
@clarktbellUnderstanding On-Page SEO – BlogRemember, Remember, Remember: QDF
@clarktbell?QUESTIONS
@clarktbellUnderstanding Off-Page SEO
@clarktbellUnderstanding Off-Page SEO
@clarktbellUnderstanding Off-Page SEO
@clarktbellUnderstanding Off-Page SEO
@clarktbellUnderstanding Off-Page SEO – Link BuildingSEO’s will always talk aboutLink Building. Don’t call it linkbuilding...
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning- Be Social
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning- Be Social
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning-Blog Comment
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning-Blog Comment
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Guest Post
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Diversify Links
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Generate Content
@clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Diversify Links
@clarktbellUnderstanding Off-Page SEO
@clarktbell?QUESTIONS
@clarktbellDOMAIN AUTHORITY (DA)Currently over 150 signals that have to do with DA:These signals are noteworthy and unders...
@clarktbellPage Rank (PR)
@clarktbellPage Rank (PR)
@clarktbellPage Rank (PR)
@clarktbellPage Rank (PR)
@clarktbellReal Results: See It To Believe It
@clarktbellReal Results: See It To Believe It
@clarktbellReal Results: See It To Believe It
@clarktbellReal Results: See It To Believe It
@clarktbellReal Results: See It To Believe It
@clarktbellReal Results: See It To Believe It
@clarktbellReal Results: See It To Believe It
@clarktbellDON’T MESS IT UP!
@clarktbellWatch These Guys Fall Apart!
@clarktbell
@clarktbellRemember:Not Search Engine OptimizationSearch Engine Experience-SEO+UX +Social+Content +IA+ Web Analytics & Data
@clarktbellWhat A Search Engine ExperienceArchitects Brain Should Look Like:
@clarktbell7 THINGS YOU CAN DO TODAY
@clarktbell7 THINGS YOU CAN DO TODAYMARKUP YOUR DATA:
@clarktbell7 THINGS YOU CAN DO TODAY
@clarktbell7 THINGS YOU CAN DO TODAY
@clarktbell7 THINGS YOU CAN DO TODAYOn every page of your website(s)interlink at least three times.
@clarktbell7 THINGS YOU CAN DO TODAYSITE: “WEBSITE YOU WANT TO LEARN ABOUT”
@clarktbell7 THINGS YOU CAN DO TODAY
@clarktbell
@clarktbellHit Me Up!!!www.clutchfuse.comclark@clutchfuse.com801-891.1717@clarktbellFREE 30 Minute Consultation
The Search Engine Experience
Upcoming SlideShare
Loading in …5
×

The Search Engine Experience

376 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
376
On SlideShare
0
From Embeds
0
Number of Embeds
88
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Search Engine Experience

  1. 1. The Value in the SearchEngine ExperienceHint: It’s not just SEO anymore… What you as an MBAneed to know.
  2. 2. @clarktbell
  3. 3. @clarktbell
  4. 4. @clarktbellSEOLocalSocialMobileContent
  5. 5. @clarktbell
  6. 6. @clarktbellPRESO SUMMARYKinda in order… Depends on my ADD!- Google VS. BING- Google History- Why SEO?- SEO VS. PPC- What is SEO?- How Search Engines Work- On-Page SEO- Off-Page SEO- PageRank- Domain Authority- Real Life Examples- SEE over SEOI Want You To Learn!
  7. 7. @clarktbellThis is not a lecture… This is a conversation.
  8. 8. @clarktbell
  9. 9. @clarktbell
  10. 10. @clarktbell
  11. 11. @clarktbell
  12. 12. @clarktbellSEO’s generally only worry aboutMtn. View’s algorithmCurrently aware of 200+ algos.
  13. 13. @clarktbell
  14. 14. @clarktbell
  15. 15. @clarktbell
  16. 16. @clarktbell
  17. 17. @clarktbell
  18. 18. @clarktbellWhyShould IGive aDAMNAboutrankings?
  19. 19. @clarktbell
  20. 20. @clarktbell
  21. 21. @clarktbell
  22. 22. @clarktbellREVENUE / RANKINGSRankings = Revenue
  23. 23. @clarktbellSEO VS. PPCAs of 5/23/14CPC*Insurance = $65.12Loans = $53.77Mortgage = $51.27Attorneys = $47.93Credit = $39.88http://www.wordstream.com/articles/most-expensive-keywords
  24. 24. @clarktbellInfo provided from John Rampton  @johnrampton
  25. 25. @clarktbellWhich costs less?Which provides a higher ROI?
  26. 26. @clarktbellPPC = Temporary Form of Traffic
  27. 27. @clarktbellSEO = Building Your Own Personal HighwayYOURWEBSITE
  28. 28. @clarktbell
  29. 29. @clarktbellHow do Search Engines Work?How does SEO fit into the picture?Resources:
  30. 30. @clarktbell
  31. 31. @clarktbell
  32. 32. @clarktbell
  33. 33. @clarktbell
  34. 34. @clarktbell
  35. 35. @clarktbell
  36. 36. @clarktbell
  37. 37. @clarktbellDoes Google like SEO? In short, YES!
  38. 38. @clarktbell
  39. 39. @clarktbell
  40. 40. @clarktbell
  41. 41. @clarktbellThe TWO most important things to remember about SEOPopularity&Relevancy
  42. 42. @clarktbellSearch Engine Optimization (SEO)Comprised of:On-Page SEOAndOff-Page SEO
  43. 43. @clarktbellHow SEO was done 1994 - 2012
  44. 44. @clarktbellWe would take a website that was wanting to rank forUtah Roofing and do this:Atom Roofing, Inc.Utah roofing, utah roof, utah roof repair, utah roofingContractor, salt lake city roof, 84109, 87117, utah roof,Roofing company , utah roof contractor, utah shingleRepair, utah roof damage, ogden roof contractorUtah roofing, utah roof, utah roof repair, utah roofingContractor, salt lake city roof, 84109, 87117, utah roof,Roofing company , utah roof contractor, utah shingleRepair, utah roof damage, ogden roof contractorUtah roofing, utah roof, utah roof repair, utah roofingContractor, salt lake city roof, 84109, 87117, utah roof,Roofing company , utah roof contractor, utah shingleRepair, utah roof damage, ogden roof contractor
  45. 45. @clarktbellThen we would publish the website content to look likethis:Atom Roofing, Inc.Utah roofing, utah roof, utah roof repair, utah roofingContractor, salt lake city roof, 84109, 87117, utah roof,Roofing company , utah roof contractor, utah shingleRepair, utah roof damage, ogden roof contractorUtah roofing, utah roof, utah roof repair, utah roofingContractor, salt lake city roof, 84109, 87117, utah roof,Roofing company , utah roof contractor, utah shingleRepair, utah roof damage, ogden roof contractorUtah roofing, utah roof, utah roof repair, utah roofingContractor, salt lake city roof, 84109, 87117, utah roof,Roofing company , utah roof contractor, utah shingleRepair, utah roof damage, ogden roof contractor
  46. 46. @clarktbellHow SEO is done now (May 2013):On-Page SEO:Content written for humans, not robotsDialed-In UXConsistent bloggingDeveloped and Tested content strategySocial channels incorporated in websiteCrawlable Information Architecture (IA)Geo-Targeting DeployedMobile Friendly (Responsive)GA or PiwikOff-Page SEO:Social Signals directing to websiteActive in social media communityPR LinksBlog CommentingGuest PostDiversify link profileBrand Link ProfileGenerate highly shareable content (IG’s)“Findability precedes usability on the alphabAnd on the web. You can’t use what you canFind.” –Peter Morville
  47. 47. @clarktbell?QUESTIONS
  48. 48. @clarktbellUnderstanding On-Page SEO
  49. 49. @clarktbellUnderstanding On-Page SEO – URL Parameters
  50. 50. @clarktbellUnderstanding On-Page SEO – URL ParametersPage URL’s should be short in length, logical in structureAnd contain the keywords you’re targeting on the pageTIP:
  51. 51. @clarktbellUnderstanding On-Page SEO
  52. 52. @clarktbellUnderstanding On-Page SEO – Title
  53. 53. @clarktbellUnderstanding On-Page SEO – Alt. Text
  54. 54. @clarktbellUnderstanding On-Page SEO – Interlinking
  55. 55. @clarktbellUnderstanding On-Page SEO – InterlinkingExample:
  56. 56. Understanding On-Page SEO – Interlinking
  57. 57. @clarktbellUnderstanding On-Page SEO – Social & TrustSOCIAL
  58. 58. @clarktbellUnderstanding On-Page SEO – Social & TrustTRUSTTRUST
  59. 59. @clarktbell
  60. 60. @clarktbellUnderstanding On-Page SEO – BlogRemember, Remember, Remember: QDF
  61. 61. @clarktbell?QUESTIONS
  62. 62. @clarktbellUnderstanding Off-Page SEO
  63. 63. @clarktbellUnderstanding Off-Page SEO
  64. 64. @clarktbellUnderstanding Off-Page SEO
  65. 65. @clarktbellUnderstanding Off-Page SEO
  66. 66. @clarktbellUnderstanding Off-Page SEO – Link BuildingSEO’s will always talk aboutLink Building. Don’t call it linkbuilding, call it LINK EARNING.
  67. 67. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning- Be Social
  68. 68. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning- Be Social
  69. 69. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
  70. 70. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
  71. 71. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
  72. 72. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
  73. 73. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
  74. 74. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
  75. 75. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
  76. 76. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Earn PR Links
  77. 77. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning-Blog Comment
  78. 78. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning-Blog Comment
  79. 79. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Guest Post
  80. 80. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Diversify Links
  81. 81. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Generate Content
  82. 82. @clarktbellUnderstanding Off-Page SEO Link EarningLink Earning – Diversify Links
  83. 83. @clarktbellUnderstanding Off-Page SEO
  84. 84. @clarktbell?QUESTIONS
  85. 85. @clarktbellDOMAIN AUTHORITY (DA)Currently over 150 signals that have to do with DA:These signals are noteworthy and understandable:-inbound links-inbound link patterns-outbound links-outbound link patterns-Registration history-Temporal links-Branded opportunities seized- Quantity- Quality over quantity
  86. 86. @clarktbellPage Rank (PR)
  87. 87. @clarktbellPage Rank (PR)
  88. 88. @clarktbellPage Rank (PR)
  89. 89. @clarktbellPage Rank (PR)
  90. 90. @clarktbellReal Results: See It To Believe It
  91. 91. @clarktbellReal Results: See It To Believe It
  92. 92. @clarktbellReal Results: See It To Believe It
  93. 93. @clarktbellReal Results: See It To Believe It
  94. 94. @clarktbellReal Results: See It To Believe It
  95. 95. @clarktbellReal Results: See It To Believe It
  96. 96. @clarktbellReal Results: See It To Believe It
  97. 97. @clarktbellDON’T MESS IT UP!
  98. 98. @clarktbellWatch These Guys Fall Apart!
  99. 99. @clarktbell
  100. 100. @clarktbellRemember:Not Search Engine OptimizationSearch Engine Experience-SEO+UX +Social+Content +IA+ Web Analytics & Data
  101. 101. @clarktbellWhat A Search Engine ExperienceArchitects Brain Should Look Like:
  102. 102. @clarktbell7 THINGS YOU CAN DO TODAY
  103. 103. @clarktbell7 THINGS YOU CAN DO TODAYMARKUP YOUR DATA:
  104. 104. @clarktbell7 THINGS YOU CAN DO TODAY
  105. 105. @clarktbell7 THINGS YOU CAN DO TODAY
  106. 106. @clarktbell7 THINGS YOU CAN DO TODAYOn every page of your website(s)interlink at least three times.
  107. 107. @clarktbell7 THINGS YOU CAN DO TODAYSITE: “WEBSITE YOU WANT TO LEARN ABOUT”
  108. 108. @clarktbell7 THINGS YOU CAN DO TODAY
  109. 109. @clarktbell
  110. 110. @clarktbellHit Me Up!!!www.clutchfuse.comclark@clutchfuse.com801-891.1717@clarktbellFREE 30 Minute Consultation

×