Emerging Issues inSocial Media and Family Law      Timothy P. Flynn, Esq.       Karlstrom Cooney, LLP
The “Social Media Revolution”
The “Social Media Revolution”
“With the advent of social media, it’s never beeneasier for good lawyers to develop their own brand.”                -Kevi...
Jeanne Hannah – The Family Law Blogger From Traverse City• Pioneer in Internet marketing.• Content focused message.• Famil...
Inaugural Issue    September 2011• Job Searches• Brand Advocacy• Photo Blogging• Photo Sharing• Checking-In• Connected Eng...
JOIN THE SBM’S“INFORMATION TECHNOLOGY” SECTION
WHAT IS YOUR …            Your Avatar Is your            electronic profile.
Attorney-Friendly Websites•   JD Supra              •   Google Plus•   Nolo                  •   Google Blogger•   Avvo   ...
… The Jesus Daily is FB’sfastest growing fan page.
6 degrees of “professional” separationVery industry specificExcellent for job searches & recruitmentGood source to loc...
• You already have a profile• Avvo Pro – enhanced profile• Easy to claim & enhance  profile• Attorney Rating System• Check...
• Give content such as  motions, briefs, standard  agreements• Get noticed by prospects• Prospects can see your  work-prod...
• Well-organized profile• Interconnected links to  other profiles• Cool Badges• Cornell’s Legal Information  Institute• SC...
• High Traffic website• 12-million annual web  visitors• Original self-help  legal publisher• Links to ABA• Licensed conte...
• Most-searched after  Google• Caters to the under-  30 crowd• Minimizes text-based  content• Visual component to  your el...
REAL-TIME ANALYTICSKlout Score for my electronic profile on 10/10/2011
REAL-TIME ANALYTICSFeedback on the influence of my electronic profile.
Micro-Blogging with Twitter
REAL-TIME ANALYTICSTweet Timeline shows number of tweets by month since inception of account
REAL-TIME ANALYTICSStats depicting the times and days of Clarkstonlegal’s Tweets
REAL-TIME ANALYTICSTweet Cloud Shows Most Commonly Occurring Words in Tweets
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
Emerging Legal Issues in Social Media
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Emerging Legal Issues in Social Media

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This slide show was presented to the Institute for Continuing Legal Education's 10th Annual Family Law Instutute at the Inn at St. John's in Plymouth, MI. The focus was on emerging legal issues in social media. Topics included marketing a family law practice with social media tools; privacy issues; and recent family law litigation that had a social media component.

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Transcript of "Emerging Legal Issues in Social Media"

  1. 1. Emerging Issues inSocial Media and Family Law Timothy P. Flynn, Esq. Karlstrom Cooney, LLP
  2. 2. The “Social Media Revolution”
  3. 3. The “Social Media Revolution”
  4. 4. “With the advent of social media, it’s never beeneasier for good lawyers to develop their own brand.” -Kevin O’Keefe, President and CEO of LexBlog• Presenter at SBM’s annual meeting on topic of Social Media Marketing• Follow Kevin on Twitter• Follow Kevin’s Blog• “Real Lawyers Have Blogs”
  5. 5. Jeanne Hannah – The Family Law Blogger From Traverse City• Pioneer in Internet marketing.• Content focused message.• Family Law Specialty.• Hyper-Local Targeting.• Updates in Michigan Family Law
  6. 6. Inaugural Issue September 2011• Job Searches• Brand Advocacy• Photo Blogging• Photo Sharing• Checking-In• Connected Engagement• Real-Time Marketing• Social Media & Diplomacy• Published by Cool Blue
  7. 7. JOIN THE SBM’S“INFORMATION TECHNOLOGY” SECTION
  8. 8. WHAT IS YOUR … Your Avatar Is your electronic profile.
  9. 9. Attorney-Friendly Websites• JD Supra • Google Plus• Nolo • Google Blogger• Avvo • Yahoo Profile• Justia • Bing Profile• LexBlog • Word Press• Lawyerist.com • YouTube• Attorney Listserves • Facebook Fan Page
  10. 10. … The Jesus Daily is FB’sfastest growing fan page.
  11. 11. 6 degrees of “professional” separationVery industry specificExcellent for job searches & recruitmentGood source to locate experts
  12. 12. • You already have a profile• Avvo Pro – enhanced profile• Easy to claim & enhance profile• Attorney Rating System• Check out your local competition• Answer “Questions” from client prospects• Post content to “Legal Guide”
  13. 13. • Give content such as motions, briefs, standard agreements• Get noticed by prospects• Prospects can see your work-product• Utilize Law Centers• Browse content
  14. 14. • Well-organized profile• Interconnected links to other profiles• Cool Badges• Cornell’s Legal Information Institute• SCOTUS Oyez affiliation• Increased access to legal information
  15. 15. • High Traffic website• 12-million annual web visitors• Original self-help legal publisher• Links to ABA• Licensed content to add to your site• Regional Targeting
  16. 16. • Most-searched after Google• Caters to the under- 30 crowd• Minimizes text-based content• Visual component to your electronic profile• Free
  17. 17. REAL-TIME ANALYTICSKlout Score for my electronic profile on 10/10/2011
  18. 18. REAL-TIME ANALYTICSFeedback on the influence of my electronic profile.
  19. 19. Micro-Blogging with Twitter
  20. 20. REAL-TIME ANALYTICSTweet Timeline shows number of tweets by month since inception of account
  21. 21. REAL-TIME ANALYTICSStats depicting the times and days of Clarkstonlegal’s Tweets
  22. 22. REAL-TIME ANALYTICSTweet Cloud Shows Most Commonly Occurring Words in Tweets
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