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Emerging Legal Issues in Social Media
 

Emerging Legal Issues in Social Media

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This slide show was presented to the Institute for Continuing Legal Education's 10th Annual Family Law Instutute at the Inn at St. John's in Plymouth, MI. The focus was on emerging legal issues in ...

This slide show was presented to the Institute for Continuing Legal Education's 10th Annual Family Law Instutute at the Inn at St. John's in Plymouth, MI. The focus was on emerging legal issues in social media. Topics included marketing a family law practice with social media tools; privacy issues; and recent family law litigation that had a social media component.

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    Emerging Legal Issues in Social Media Emerging Legal Issues in Social Media Presentation Transcript

    • Emerging Issues inSocial Media and Family Law Timothy P. Flynn, Esq. Karlstrom Cooney, LLP
    • The “Social Media Revolution”
    • The “Social Media Revolution”
    • “With the advent of social media, it’s never beeneasier for good lawyers to develop their own brand.” -Kevin O’Keefe, President and CEO of LexBlog• Presenter at SBM’s annual meeting on topic of Social Media Marketing• Follow Kevin on Twitter• Follow Kevin’s Blog• “Real Lawyers Have Blogs”
    • Jeanne Hannah – The Family Law Blogger From Traverse City• Pioneer in Internet marketing.• Content focused message.• Family Law Specialty.• Hyper-Local Targeting.• Updates in Michigan Family Law
    • Inaugural Issue September 2011• Job Searches• Brand Advocacy• Photo Blogging• Photo Sharing• Checking-In• Connected Engagement• Real-Time Marketing• Social Media & Diplomacy• Published by Cool Blue
    • JOIN THE SBM’S“INFORMATION TECHNOLOGY” SECTION
    • WHAT IS YOUR … Your Avatar Is your electronic profile.
    • Attorney-Friendly Websites• JD Supra • Google Plus• Nolo • Google Blogger• Avvo • Yahoo Profile• Justia • Bing Profile• LexBlog • Word Press• Lawyerist.com • YouTube• Attorney Listserves • Facebook Fan Page
    • … The Jesus Daily is FB’sfastest growing fan page.
    • 6 degrees of “professional” separationVery industry specificExcellent for job searches & recruitmentGood source to locate experts
    • • You already have a profile• Avvo Pro – enhanced profile• Easy to claim & enhance profile• Attorney Rating System• Check out your local competition• Answer “Questions” from client prospects• Post content to “Legal Guide”
    • • Give content such as motions, briefs, standard agreements• Get noticed by prospects• Prospects can see your work-product• Utilize Law Centers• Browse content
    • • Well-organized profile• Interconnected links to other profiles• Cool Badges• Cornell’s Legal Information Institute• SCOTUS Oyez affiliation• Increased access to legal information
    • • High Traffic website• 12-million annual web visitors• Original self-help legal publisher• Links to ABA• Licensed content to add to your site• Regional Targeting
    • • Most-searched after Google• Caters to the under- 30 crowd• Minimizes text-based content• Visual component to your electronic profile• Free
    • REAL-TIME ANALYTICSKlout Score for my electronic profile on 10/10/2011
    • REAL-TIME ANALYTICSFeedback on the influence of my electronic profile.
    • Micro-Blogging with Twitter
    • REAL-TIME ANALYTICSTweet Timeline shows number of tweets by month since inception of account
    • REAL-TIME ANALYTICSStats depicting the times and days of Clarkstonlegal’s Tweets
    • REAL-TIME ANALYTICSTweet Cloud Shows Most Commonly Occurring Words in Tweets