Getting Started in Social Media
Michael Clark Ed Nicholson
Mitchell Com unications Group
m Tyson Foods, Inc.
W has tim for this m
ho e ess?
Quick Cultural Check
•Am erican Idol
•One hour of new (local or netw
•Tw ½hour com
o edy show s
•At least one hour of other TV
Lifestyle Quick Lifestyle/ Cultural Check
•Dr. or Dentist
•W aited at Restaurant
•Stuck in Traffic
•Kids’ sporting event
•Conference calls w here you w half-listening
Technology Quick Lifestyle/ Cultural Check
• artphone (iPhone, Blackberry Storm etc.)
Laptop w W at hom
ith iFi e
Use social media?
Com unity builder
•Had built the credibility to
com unicate w people along the
route… w not just a rider-by shouting
• riders by the end of the night.
Tools have evolved through history
One isn’replaced by the next
VStatic W ebSocial Web
The tools w ill continue to e v olv e
Relationships and reputations transcend
and survive technology changes.
The re ’s continuity in community .
Media & Social Media
Today it’ about com
s pleting the
cycle of com unications
• as one-w
•Today there’ a dem
•Credibility is m uch greater
S ocial me dia us e r numbe rs are re aching critical
M than 150 175 200 M Active Users
Worldwide. 850 million photos per month.
M than 4 billion m
ore inutes are spent on Facebook
each day (worldwide)
ONE BILLION View a Day
15 hours of content loaded every minute
10% bandw idth
5-6 million accounts
3 billion images online
35 million accounts
S ocial me dia us ag e continuing to ris e
Percentage of tim online using social netw
e orking tools:
S ocial Me dia---Not jus t for kids and g e e ks any more
Te chnolog y is be coming e as ie r to us e
Rem ber the first tim you used a w
em e ebsite or email? Intimidated?
Today’ tools are so m
s uch m user-friendly.
Technology advances the speed of the cycle of com unications
W orking DOS
How to us e s ocial me dia
• No one rig ht w ay .
• Many w rong w ay s .
Steps to Being Part of the Conversation
– Consum online content
– Gaining a feel for the conversation
• Engaging Gaining Credibility
– Becom visible in the com unity
• Com enting
• Actively using Twitter
• Beginning to create a blog
• Creating content that adds value
– Creating sought-after content
– Becom a recognized thought leader
– Helping le ad the conversation
• The rules are different— Can’rely solely on
traditional media tactics for success in these
• Good strategy is still essential. These media are just
added tools to the ones w ve been using for years.
• Takes tim to build credibility and com unity. Can’
e m t
buy your w in. Have to be an active participant.
• There’ a reason they call it Social M
• A lot of people w phenom
ith enal m ass m arketing
skills understand the m edia part— they just don’get
the social part, yet.
• Social netw orking tools are generally not effective
one-w channels. They’ not good vehicles to
push m essages unless the m essages have great
content. M add value.
• The real potential in the use of social netw orking
tools is in creating and participating in com unity.
• Agencies can’develop com unity for clients. Clients have to be
part of the process w hen it happens.
• W agencies can do:
– Help create strategy.
– Help create content.
– W alongside as participants in the conversation. Use their
credibility to support.
– Provide counsel
• You can’“ t control the message” (you never really could). But you
can influence it.
– You can control w you say.
– Saying nothing speaks pretty loudly som etim .
Tips for Getting Started
Tips for Ge tting S tarte d
• Sign up for the tools
• Facebook www.facebook.com
• Linkedin www.linkedin.com
• Twitter http://twitter.com
• MySpace www.myspace.com
Tips for Getting Started
• Create an avatar (photo preferable, but not necessary, if
another image is used)
• Create an interesting, accurate bio that includes your location
• Follow or invite at least ten others—Friends on FB, “Follow” on
Twitter, Contacts on LinkedIn. 30 is preferable
• Create at least one status update or Tweet each day for 3 days
•Use a mobile device if you can--SMS (text); iPhoneTweetie
• Use a desktop ap for TwitterSeesmic Desktop or Tweetdeck
• Facebook—Getting Started Guide
• Lessons from a New Kid on the Twitter Block
• 10 Easy Steps for Twitter Beginners
• Why Facebook—Mari Smith (excellent blog on FB)
• RSS in Plain English
• Social Media in Plain English
• http://delicious.com/ederdn Ed’s SM bookmarks
Tips for Getting Started http://de licious .com/e de rdn
Tips for Getting Started — Accounts to followon Twitter
•http://twitter.com /clarknw ark
•http://twitter.com itchCom Group
•https://tw itter.com /arkmoore
•https://tw itter.com /Barb_G
•http://twitter.com /nprnew s
•http://twitter.com /GuyKaw asaki
•http://twitter.com /jow yang
•http://tw itter.com /shel
•http://tw itter.com /robertjholland
•http://tw itter.com /LesPotter
•http://tw itter.com /archanaverm a
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