Marketing 494 presentation

Marketing 494
Marketing Internship

What is Marketing 494?
for-credit marketing course
temporary summer position
receive on-the-job training
acquire real world experience
gain relevant knowledge and skills
apply what you’ve learned in the classroom
explore a particular career field

Top 5 Reasons to take Marketing 494

5. Earn college credit
-Earn 3 units of credit toward the marketing major while gaining valuable work experience

4. Keep up with the competition
In 1980, only 1 of 36 graduates had completed an internship before graduation. By the year 2000, this number increased to 3 out of 4 graduates

3. Develop your job search skills
78% percent of the individuals surveyed agreed that they had gained confidence in finding employment as a result of their internship

2. Increase your odds of finding a job
Some companies reported hiring as many as 70% of their new full-time college hires from their internship programs
Placement directors, recent graduates, and current students believe that internships were the single most effective strategy for gaining employment
National Association of Colleges and Employers reported in its 2010 Internship & Co-op Survey that nearly 57% of students from the class of 2009 were converted from interns to full-time hires, up from 50% the previous year.
The trend toward intern-pool hiring has come on very strong in the past three to five years, according to Monica Wilson, acting co-director of career services at Dartmouth College. "Internship recruiting will largely replace entry-level recruiting in the next few years," she says.

Managing & Careers: Utilities Tend to Hire More Interns Full-Time
Alexandra Cheney. Wall Street Journal. (Eastern edition). New York, N.Y.: Sep 20, 2010. pg. B.5

2. Increase your odds of finding a job
1. Higher starting salaries
Students who have participated in internships earn as much as $2000 more in terms of starting salary.

What’s Required of Me?
Find a marketing internship
Have Dr. Boyd approve your internship
Identify a supervisor who assigns specific tasks and evaluates your work
Complete 3 written assignments over the course of your internship
Complete a final marketing audit
Attend an exit interview during the first part of the Fall semester
LEARN!

Resources
JMU Career and Academic Planning
http://www.jmu.edu/cap/
American Marketing Association
http://www.marketingpower.com/Careers/Pages/default.aspx
Intern Memo
http://www.facebook.com/group.php?gid=2308471543#!/group.php?gid=2308471543&v=wall

Caution
Three primary reasons for a disappointing internship experience:
Unclear standards/expectations
Misunderstanding by students regarding the merits of the job
Misrepresentation by the firm regarding the duties required

8 Ways to a Great Internship
Have a clear understanding of what you want to accomplish in the internship
Clearly communicate your class and personal expectations
Seek challenging assignments.
Accomplish your assignments in a reasonable time frame and a professional manner
Ask for meaningful feedback on an on-going basis from your supervisor
Learn as a much as you can about the business

Marketing 494 presentation

by Theresa Clarke on Nov 05, 2010

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