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Responsive Typography 
https://flic.kr/p/2mjtwC 
Clarissa Peterson 
@clarissa
Communication 
https://flic.kr/p/6xyFnt
Font Size 
https://flic.kr/p/4r1D8w
https://flic.kr/p/eYEFGY 
Ems
Responsive Typography II
1em = default
2em = twice as big 
1em = default
2em = twice as big 
1em = default 
.5em = half as big
h1 { font-size: 3em; } 
h2 { font-size: 2em; } 
h3 { font-size: 1.5em; } 
p { font-size: 1em; }
h1 { font-size: 3em; } 
h2 { font-size: 2em; } 
h3 { font-size: 1.5em; }
h1 { font-size: 3em; } 
h2 { font-size: 2em; } 
h3 { font-size: 1.5em; }
<p>This is 1 em.</p> 
<div>This is 2 ems <span>(and 1.5 ems) 
</span>.</div>
<p>This is 1 em.</p> 
<div>This is 2 ems <span>(and 1.5 ems) 
</span>.</div> 
p { font-size: 1em; } 
div { font-size: 2em; } 
span { font-size: 1.5em; }
<p>This is 1 em.</p> 
<div>This is 2 ems <span>(and 1.5 ems) 
</span>.</div> 
p { font-size: 1em; } 
div { font-size: 2em; } 
span { font-size: 1.5em; }
Thoughtful CSS 
https://flic.kr/p/bUxzCm
Responsive Typography II
div { font-size: 1.1em; }
div { font-size: 1.2em; }
body { font-size: 100%; }
http://alistapart.com
https://flic.kr/p/8iNCNU
Scale 
https://flic.kr/p/dhufQk
http://www.oliverharvey.co.uk/
http://www.oliverharvey.co.uk/
http://www.linksture.com/
http://www.linksture.com/
http://skinnyties.com/
http://skinnyties.com/
https://flic.kr/p/5a4L3p 
Rems
html { font-size: 100%; }
Fallback 
https://flic.kr/p/GedyD
h1 { font-size: 32px; font-size: 2rem; }
Responsive Typography II
Line Height (Leading) 
https://flic.kr/p/4EDFYF
Responsive Typography II
Responsive Typography II
p { line-height: 1; } 
p { line-height: 2; }
Responsive Typography II
Responsive Typography II
p { line-height: 1; }
p { line-height: 2; }
p { line-height: 1.4; }
p { line-height: 1.3 }
p { line-height: 1.3 } 
@media only screen and (min-width: 30em) { 
p { line-height: 1.4 } 
}
p { line-height: 1.3 } 
@media only screen and (min-width: 30em) { 
p { line-height: 1.4 } 
} 
@media only screen and (min-width: 60em) { 
p { line-height: 1.5 } 
}
Vertical Margins 
https://flic.kr/p/4qc5EB
Responsive Typography II
p { 
line-height: 1.5; 
margin-top: 1.5em; 
margin-bottom: 1.5em; 
}
Line Length (Measure) 
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
Responsive Typography II
Responsive Typography II
45-75 Characters
74 
72 
69 
69 
65 
58 
65 
73 
68 
67 
66
Responsive Typography II
<p>These stories are true. Although I have 
left <span class=”testing”>the strict line 
of historical</span> truth in many places, 
the animals in this book were all real 
characters.</p>
<p>These stories are true. Although I have 
left <span class=”testing”>the strict line 
of historical</span> truth in many places, 
the animals in this book were all real 
characters.</p> 
.testing { color: #f00; }
<p>These stories are true. Although I have 
left <span class=”testing”>the strict line 
of historical</span> truth in many places, 
the animals in this book were all real 
characters.</p> 
.testing { color: #f00; }
http://codepen.io/chriscoyier/pen/atebf
Responsive Typography II
Responsive Typography II
Responsive Typography II
Responsive Typography II
Responsive Typography II
Media Queries 
https://flic.kr/p/ajTNcB
https://flic.kr/p/8U1KwJ
article p { 
line-height: 1.3; 
margin: 1.3em 0; 
} 
article { 
width: 94%; 
margin: auto; 
}
Responsive Typography II
max-width 
https://flic.kr/p/7nCGk3
Responsive Typography II
article { max-width: 28em; }
article { max-width: 28em; }
Responsive Typography II
@media only screen and (min-width:48em) { 
article { font-size: 1.1em; } 
article p { line-height: 1.4; 
margin: 1.4em auto; } 
}
http://www.mqtest.io
Responsive Typography II
@media only screen and (min-width:60em) { 
article { font-size: 1.2em; } 
article p { line-height: 1.5; 
margin: 1.5em auto; } 
}
Responsive Typography II
Responsive Typography II
Alignment & Hyphenation 
https://flic.kr/p/8veLPW
Responsive Typography II
Responsive Typography II
.hyphenate { 
-webkit-hyphens: auto; 
-moz-hyphens: auto; 
hyphens: auto; 
}
@media only screen and (max-width: 40em) { 
.hyphenate { 
-webkit-hyphens: auto; 
-moz-hyphens: auto; 
hyphens: auto; 
} 
}
<html lang="en">
Easy to read 
https://flic.kr/p/8iCtLv
article p:first-of-type { 
font-size: 1.2em; 
}
Typeface 
https://flic.kr/p/5q1Qj1
Responsive Typography II
Responsive Typography II
#intro { 
font-size: 1em; 
font-family: Helvetica, sans-serif; 
}
#intro { 
font-size: 1em; 
font-family: Helvetica, sans-serif; 
} 
@media only screen and (min-width:30em) { 
#intro { 
font-size: 1.2em; 
font-family: Populaire, sans-serif; 
text-transform: uppercase; 
} 
}
Performance
Web Fonts 
https://flic.kr/p/51wXrK
@font-face { 
font-family: ExampleFont; 
src: url('ExampleFont.eot'); 
src: local('Example Font'), 
url('ExampleFont.eot?#iefix') 
format('embedded-opentype'), 
url('ExampleFont.woff') format('woff'), 
url('ExampleFont.ttf') format('truetype'), 
url('ExampleFont.svg') format('svg'); 
font-style: normal; 
font-weight: 400; 
}
@font-face { 
font-family: ExampleFont; 
src: url('ExampleFont.eot'); 
src: local('Example Font'), 
url('ExampleFont.eot?#iefix') 
format('embedded-opentype'), 
url('ExampleFont.woff') format('woff'), 
url('ExampleFont.ttf') format('truetype'), 
url('ExampleFont.svg') format('svg'); 
font-style: normal; 
font-weight: 400; 
}
@font-face { 
font-family: ExampleFont; 
src: url('ExampleFont.eot'); 
src: local('Example Font'), 
url('ExampleFont.eot?#iefix') 
format('embedded-opentype'), 
url('ExampleFont.woff') format('woff'), 
url('ExampleFont.ttf') format('truetype'), 
url('ExampleFont.svg') format('svg'); 
font-style: normal; 
font-weight: 400; 
}
Use fewer fonts
@font-face { 
font-family: ExampleFont; 
src: url('ExampleFont.eot'); 
}
@font-face { 
font-family: ExampleFont; 
src: url('ExampleFont.eot'); 
} 
p { font-family: Arial, sans-serif; }
@font-face { 
font-family: ExampleFont; 
src: url('ExampleFont.eot'); 
} 
p { font-family: Arial, sans-serif; } 
@media only screen and (min-width: 30em) { 
p { font-family: ExampleFont, Arial, 
sans-serif; } 
}
System Fonts 
https://flic.kr/p/eiyWiy
http://www.jordanm.co.uk/tinytype
h1 { font-family: Helvetica, Arial, 'Droid 
Sans', sans-serif; } 
http://www.jordanm.co.uk/tinytype
<link href="http://fonts.googleapis.com/ 
css?family=Josefin+Slab 
&text=TitleofWebsite" rel="stylesheet" 
type="text/css">
Communication 
https://flic.kr/p/6xyFnt
https://flic.kr/p/cdVB9h 
Clarissa Peterson 
Peterson/Kandy 
clarissapeterson.com 
@clarissa

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