Clarice Technologies - Usability Testing
 

Clarice Technologies - Usability Testing

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With the advent of Consumer centric products, design and usability are fast proving to be a “make-or-break” deal for most companies. It is usability which separates the over-priced Apple iPad from ...

With the advent of Consumer centric products, design and usability are fast proving to be a “make-or-break” deal for most companies. It is usability which separates the over-priced Apple iPad from its much cheaper and functionality-stuffed competitors. Gone are the days when banking, trading, shopping, conferencing was unimaginable on hand held devices. Providing these features at the fingertips of consumers, literally, is not only an added perk but a differentiator and soon becoming a need. It differentiates your products from competition and that is how consumers will judge you.

Clarice Technologies
www.claricetechnologies.com
Specialists in User Experience Design and Web/Mobile technologies.

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    Clarice Technologies - Usability Testing Clarice Technologies - Usability Testing Presentation Transcript

    • Shaping Ideas intoExemplary User Experience
    • “We are a Product Development Company, specializing in UX Design and Web/Mobile Development”ClariceTechnologies
    • Usability TestingbyShivraj SabaleManager, Product EngineeringClarice Technologies3ClariceTechnologies
    • With the advent of Consumer centric products, design and usability are fast proving to be a “make-or-break” deal for most companies. It is usability which separates the over-priced Apple iPad from its much cheaper and functionality-Introduction stuffed competitors. Gone are the days when banking, trading, shopping, conferencing was unimaginable on hand held devices. Providing these features at the fingertips of consumers, literally, is not only an added perk but a differentiator and soon becoming a need. It differentiates your products from competition and that is how consumers will judge you.4ClariceTechnologies
    • More often than not, unfortunately, consumers will judge a bank not based on its ledgers but based on how their website is. So even when most ledgers are not in red, companies are losing clientele for the lack of easily accessibleIntroduction services and representation. Question is who is responsible to deliver systems which are user friendly and exciting. The task now needs to be handled not only at the architecture or design level. Testing teams, until recently, were restricted to check for Functionality and Conformance to requirements. Well, Usability is now a requirement. Testing teams and test engineers need to now brace up for checking the complete usability of the product.5ClariceTechnologies
    • Let’s categorise Usability testing into: • Rule-based usability testing • Judgement-based usability testing The former is a very simple and a mechanicalIntroduction process. The idea is to follow a certain set of rules defined at the start of the design based on the overall direction decided by the product management under Rule-Based usability testing. It is the judgement based usability testing which cannot be taught and every test engineer needs to inculcate it as a way of life, so to say. Both the approaches combine to cover most areas of Usability helping us to gauge the overall intuitive nature of the product.6ClariceTechnologies
    • Testers can follow a set of rules/guidelines in order to gauge the overall usability and “design- sanity” of the product. 1. Consistency in DesignRule-Based Every product should have an overarchingUsability Testing design template. This includes designing work flows and individual form elements. Even though every operation and form is different, a certain sense of predictability should be achieved. User should not have to spend a lot of time in learning a new operation every time. Conformance to these pre-defined design rules should be verified thoroughly.7ClariceTechnologies
    • 2. Alignment and Placements Another contributing factor towards predictability is the alignment and placement of elements such as buttons and input fields across theRule-Based product. Even the simplest operations such asUsability Testing shifting the cursor from one field to another (by pressing TAB or NEXT) should be common all across. Having said this, misplaced and un-aligned elements can not only cause a functionality failures but at times lead the user down the wrong path contributing further to bad user experience. Please see the image here for a better idea. Alignment checks should thus be carried out across the board and special8Clarice exercise should be dedicated for this.Technologies
    • 3. Number of Steps The “Number of Steps” required to complete any transaction is again an important factor which is generally ignored during usability testing. EveryRule-Based unnecessary additional step rockets the userUsability Testing patience downwards exponentially. Testing teams should provide feedback on operations which they feel utilise one too many steps.9ClariceTechnologies
    • 4. Context Sensitive Help Not every user is a novice nor is every user an expert. Context sensitive help should be provided for those who are clueless of whatRule-Based happens next. Lack of such help is actually aUsability Testing crime in the usability terms and should be tested for on all pages/forms of the software. It is also rude to show the user generic help everywhere and expect him to mine for the required information.10ClariceTechnologies
    • 5. Accessibility Testers should check if they can access the most important pages or links in the software from any other location directly. There shouldRule-Based always be a menu available to the user toUsability Testing access important nodes such as “Home” or “Logout” or “Help”. These should also be accessible from commonly used locations.11ClariceTechnologies
    • This is where the most interesting and most challenging exercise begins. Not only are there no specific rules to tally against but there is also no single correct approach.Judgement- Based purely on judgement and experience, aBased Usability tester needs to provide inputs which will eventually raise the user experience.Testing12ClariceTechnologies
    • 1. First Impressions The initial learning curve of any software is very vital in the overall user experience. Users are tempted to explore more if they get going rightJudgement- from the start without hurdles. A sense ofBased Usability expertise for any user contributes to the products likeability.Testing Testers should verify the intuitive nature of navigation right at the start of testing. Once he or she gets accustomed to the work flows, it is difficult to find flaws in it. A fresh pair of eyes can find the flaws better than well trained ones.13ClariceTechnologies
    • 2. Functionality Enhancement There are countless examples of good design where functionality has not only been enhanced but made more accessible.Judgement- So a good design should not just look good butBased Usability also add to functionality delivery. Testing teamsTesting should weigh the overall value provided by design enhancements and ensure that it does not diminish.14ClariceTechnologies
    • 3. Overall Design Feel Lastly, how a user describes the software to his peers depends heavily on its freshness and the confidence it instils in the user.Judgement- Example: An overly flashy banking applicationBased Usability will not go down well end users and they mightTesting have doubts on the security of the application even though these two things are completely disconnected. So domain-specific cues should be adhered to while allowing creative enhancements. A tester can enact an end-user and provide unbiased feedback on his overall experience and rank his or her confidence levels. Collective feedback15 from the testing team can go a long way inClariceTechnologies improving the software.
    • Testing teams thus can and should contribute heavily in improving the overall User Experience of the product. It is now that testers should judge not only right or wrong but better or worse.Conclusion16ClariceTechnologies
    • Thank YouFor More Information :www.claricetechnologies.comPune | Bangalore | USA
    • Thank Youwww.claricetechnologies.com Pune Bangalore USA 1st fl, Pride Purple Accord 1st fl 651, 13th Cross, 27th Main, 19925 Stevens Creek Blvd. Opposite Symantec building HSR Layout, Sector 1, Suite 100, Cupertino, Baner Road, Pune 411045 Bangalore 560095 CA 95014-2358, USA Phone: +91 (20) 4078 9520 Phone: +91 (80) 4161 7136 Phone: +1 (650) 646 2553