Clarice Technologies - Mobile App Strategy


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Which is a better mobile app strategy? Choose ONE- specific to the goals and priorities of your app; but the decisions don’t just end there. Design, development and distribution expertise add killer edge to the success of your mobile app.

Clarice Technologies
Specialists in User Experience Design and Web/Mobile technologies.

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Clarice Technologies - Mobile App Strategy

  1. 1. Native Web HybridWhich is a better mobile app strategy ?Choose ONE- specific to the goals and priorities of yourapp; but the decisions don’t just end there. Design,development and distribution expertise add killer edgeto the success of your mobile app. Shaping Ideas into Exemplary User Experience
  2. 2. Contents:- Making the correct choice- Knowing the difference- Choosing the right App- Other considerations- The better mobile app strategy- About Clarice Technologies Shaping Ideas into Exemplary User Experience
  3. 3. Making the correct choice This is and has been the most discussed topic in the mobile technology world. Every company when deciding to make an App comes across the following hurdles: Q. Which App should be used – Native or Web? Q. Why should Native be chosen over Web or vice versa? Q. Will my decision make a difference to the design, development and distribution of the App?“An incorrect Q. How do I get the App Store to approve my App instantaneously?decision cancompletely mar the Q. How do I make my App look appealing to my Target Audience?functionality and Q. Can this App be used on a smart phone as well as a tablet device?future of the App.” Q. Will the use of sub-standard resources create delivery and performance issues? Q. Is it worth spending the time and money to make an App with 3 difference source codes for 3 OS’s? Knowing the answers to these questions is not just vital but business critical. An incorrect decision can completely mar the functionality and future of the App. Let us discuss how one can make the right decisions. Shaping Ideas into Exemplary User Experience
  4. 4. Knowing the difference PARAMETER WEB APP NATIVE APP HYBRID APP Code & Design Can have a single Requires multiple Single code base with code base code base wrappers for OS deviceDEVELOPMENT PRODUCT One time cost across Additional cost for Between Web & Cost platforms every platform Native apps Subject to App store Subject to App store Speed Instatneous approval process approval processENGAGEMENT Limited APIs access by All device APIs like GPS, All device APIs like GPS, Device web browser Camera , address book Camera , address book UX and Limited by browser Device centric Limited by browser Interactions capabilities impressive experiences capabilities Smart phone users All device APIs like GPS, All device APIs like GPS, Distribution with internet access Camera , address book Camera , address book Edit Complete freedom App store rules App store rules BUSINESS MODEL Any pricing model with Free or paid with app Free or paid with app Pricing 100%revenue capture store capturing 30% store capturing 30% High-bit-rate games, Media content, Social App that can be worked Suitability camera apps, collaborations, games with web frameworks multimedia processing Heuristic Great for new ideas IF performance matters Logical step of web app
  5. 5. Choosing the right App When to go for a Native App: - High requirements on performance and usability or lots of animations - App needs to access device-specific hardware and APIs - App targets only a certain (Android, iPhone, Blackberry, etc) set of users - You know you have solid skilled resources who know Objective-C and other native app programming languages (not using best practices will create problems such as crashes, memory, delivery and performance)“The tricky part isthat there is no best When to go for a Web App:choice. It’s all about - Cross OS functionality (Android, iPhone, etc) with the same developmentcontext, and that time and cost. Build once deploy anywhere.context is evolving - Faster time to a very fast pace.” - No time to find skilled native app development resources. Web development knowledge is enough.- Fred Cavazza, - Less knowledge of user base and what device they use. When to go for a Hybrid App: - Minimal device access to features like accelerometer, GPS, etc. - Write App once and run everywhere with least porting. - Web based App in a native shell provides the best of both worlds. - Fast development cycle yet feel of a native app. Shaping Ideas into Exemplary User Experience
  6. 6. Other Considerations Design Expertise: User Experience plays an important role in the marketing of the App, whether it is Native, Web or Hybrid. It zeroes in on the target audience, makes personas, use cases and creates a design for the App that will most appeal to the users. Knowing and implementing what is important to the user is a huge lock in for the masses. Taking into consideration that not only will the App be used on a smart“The best apps have phone, but also on various sizes of tablet devices creates a whole new dimension to the design and functionality of the App. Form factors are theexemplary user key factors to be brought to attention while choosing your design strategy.experiences wherepowerful, useful App Store Guidelines:features are paired Having the right experience in the mobile industry teaches one to followwith beautiful and every App store guidelines. Not only does it take time to get the approval from any App store, but you can miss your strategic entry into the marketintuitive interfaces”. if you miss any of the essential guidelines. For E.g., all hybrid apps may- User Poll not be approved by the Apple Store if only the HTML shell is wrapped with a native app. Redesigning, recoding and retesting the App will take away crucial time in the market where users could have been downloading your app. Hence it is important to get app store guidelines and implementing them right from the beginning. Decision Repercussions: Choosing one mobile App strategy based on someone else’s choices or the trends in the industry is the worst thing one can do. Each strategy is App specific. “One bill fits all” does not work and one has to consider what is most important to the App before taking this decision. Shaping Ideas into Exemplary User Experience
  7. 7. The better mobile app strategy While some may conclude that the industry is moving towards Hybrid Apps, it is only wise to take that decision based on certain essential features of the App as discussed above. Not only do the design, development and delivery of the App depend of the right mobile app strategy but also overall business success. Getting the mobile app strategy right, deploying suitable people to design and develop the App and having a marketing edge are what decide the success of your App. Shaping Ideas into Exemplary User Experience
  8. 8. Clarice TechnologiesCapablityWe are a one-stop shop for design & development of Native, Web andHybrid mobile applications. The various horizontals that we haveexperience with allows us to offer suggestions on when to use which app.Our depth of experience in the mobile technology development fieldenables us to provide app store guidelines, use various toolkits and designfor multiple form factors. Mobile Product Mobile User Mobile Ecosystem Engineering Expertise Experience Expertise Expertise - Apps for iOS, Android, and - Information Architecture - Mastery of iOS & Android Windows phone platforms - Interaction and Visual Design marketplace nuances. - Android OS customization - HTML5/CSS, JQuery, JQTouch, - Partnering with ODMs and Sencha touch Tier 1 OEMs & Operators - Building cloud infrastructure for Mobile content & app delivery - Total user experience for target - Google partnership for Android audience OS developmentCustomersClarice Technologies has helped design and engineer a broad range ofworld class mobile products like:- Private Cloud infrastructure for Android device sync - Usability testing for a mobile content store for a- The Tap n Tap UI system for Android Tablets, complete world-leading mobile handset manufacturerwith built in applications - And several others like Mobile Security Product on- Multiple iPhone and iPad applications for the world’s top Android, Ad-serving SDK for iPhone, Health planningGraphics Software Company apps for iPhone and more- Mobile social networking apps for a social networking - Consumer and enterprise Web app using HTML5 for astartup (acquired by Google) large multinational chip manufacturing company- A Hybrid app for a world leader in lighting solutions that - HTML5 Web app interfacing with hardware forworks on Desktop, iPad & Andrioid Tablets controlling key parameters A time bound Hybrid app using complex algorithms for swift movement of objects +91 20 4078 9520 Shaping Ideas into Exemplary User Experience