WHAT IS THE ROLE OF AN EXECUTIVE PRODUCER?The role of a executive producer is to supervise the work of the producer tobenefit the studio, the financiers or the distributors. They have to make surethe music video is completed on time, it is within budget, also to agree artisticand technical standards. The term often applies to a producer who has raised alarge amount of the videos finance. Often, executive producers are notinvolved in the videos technical area of the filming process, instead theyplayed an important part on the music videos financial or creative side, so theyare to make sure the video goes into production.The executive producer has several responsibilities. Development, packaging,financing and production. These are all crucial responsibilities.
WHAT IS THE ROLE OF A MUSIC PRODUCER?A music producer or record producer has many roles. Music producers weretraditionally responsible for editing songs in recording sessions, which latergot turned into a finished product that you hear on the radio. Although this isstill one of their roles, over the years producers are becoming moreaccountable for the overall production. Nowadays the music producer has arole of the creative director for an entire album. Two other main roles is thatthey coach musicians and manage overseas recording sessions. Anotherimportant responsibility is that they manage the budget set by the recordingcompany, and is responsible for scheduling during the recording process.However, some music producers don‟t work for companies, they may want towork independently. This could mean that they want to gain experience beforethey go onto a big record company.
WHAT HAS TO BE CONSIDERED DURING THE PREPRODUCTION STAGE?For the pre-production stage in the music industry, the recording artist spendsa lot of time on refining and creating their ideas. The artist then produces thesongs demo recording and rough draft. This is in order to make sureeverything is running well and up to date. This could also save the cost ofusing expensive recording studios. The aim is to go into a recording phase ofproduction with the basic and best ideas which have been already established.Another way to explain pre-production is the tasks that need to be completedbefore the actual production can begin. There are many tasks that need to beachieved before the shooting can begin, such as meeting the client,storyboarding, research, location, planning and more. This may be used by thesmall music video production companies.
GIVE AN EXAMPLE OF A LARGE, SUCCESSFUL MUSIC VIDEO PRODUCTION COMPANY.
GIVE AN EXAMPLE OF A MORE INDEPENDENT PRODUCTION COMPANY.• Ep!k music videos is one example of an independent company. Although they may not be located in the UK, they have a lot of experience in the music industry. On their website they show various music videos they have worked on.• Brodie Films is another independent company who is based in London. It was established in 2006 by Tasha Bertram and Thomas Brodie Sangster. The main objective of the company is to create opportunities in the film industry, however, they have produced three music videos.• Another example of an independent production company is coffee films which were first established in 1996 by a group of friends, artists and musicians living around Kent. At the start of their career they experimented with zero-budget projects which has led up to them now producing music for un-signed artists.
WHAT IS THE ROLE OF A DIRECTOR?The most obvious role of a music video director is to direct the crew involvedwith making the music video. The director also controls the artistic andcreative side of the video, along with the technical crew. You can see thedirector also is in charge of overseeing creative aspects of the music video.As mentioned earlier, the director is important in the post-production areatoo. The director works along side the editors to make sure everything is howit should be. For example they make sure that they have the right camerashots, Mise-en-scene, editing and also to ensure that the narrative fits well tosuit the video. The director also works with the sound to ensure everything isright. You will also see the director working closely with the crew and cast tomake sure they get all the practise they need.
WHAT IS THE ROLE OF THE LABEL?The label is a big responsibility in the music industry. The label does fivethings, in order they are; 1. Production 2) Manufacturing 3)Distribution 4)Promotion 5) Copyright Enforcement. Each one of these mean differentthings, Production means recording and mixing the software, Manufacturing isthe costs of CD‟s, Distribution is the help of getting it on iTunes (distributingit) Promotion means promoting the product, this could be on any website forexample YouTube, My Space, Facebook or radio stations etc., The CopyrightEnforcement is when they require copyright laws. The label also signs acts into long-term contracts. For example Madonna stillhas another album on her contract.
COMMISSIONING THE VIDEOWhat people are not aware of is that the music business changes all the time,but one part that doesn‟t change is the record labels responsibility is to itsartists music production and subsequently to the marketing and sales of themusic. Famous artists who attract a big audience will benefit them as the labelwill sell a lot of music, they also help the artists to get the highest possiblesales in many ways, such as radio, internet and television. They can then selltheir songs in various ways such as iTunes and ringtones. A lot has changedfrom the 1990s as back then the labels didn‟t get involved as much as they donow. However nowadays, they negotiate deals that involve merchandising andtouring.
THE CREWThe most significant part of the production is hiring the crew for the video.For each music video, the main people you require are:• Camera Crew – this role involves helping the director with the photography• Electric Crew – this role involves functioning the electrics• Art Department – this involves deciding on the videos imaginative side• Sound Department – this involves making sure the sound is how it should be• Specialty Item Operators – he/she is in charge of the crane etc.• Production assistants – people who help out• Glam Squad – he/she style the artist, wardrobe, hair and make-up• Casting Team – involves a casting director and casting assistants
CREATING THE BUDGETThe people who generate the budget are the producer, the executive produceror the head of production. Most times, they will hire a bidder to create thefinal budget for the music video. The bidder then researches the costs andcreates the budget, after that, they will send it off to be approved. Not only isa bidder used for music videos, but they are used for commercial productionsas well. Despite of whether the producer creates the budget, he or she isround about always drawn in, since it is the producer who will ultimately beheld accountable in the end.
WHAT ARE THE VARIOUS METHODS OF DISTRIBUTION?Once the song is released there are many ways in which it can be distributed.One of which is to distribute online, There are various way in which to do this.One example is YouTube, YouTube is the biggest site to upload your videos andget views/comments on them. YouTube is a great way to show your videos asanyone gets to see them. Another way could be to show them on socialnetworks such as Facebook, Twitter, My Space etc. These are great examples ofways to show/mention your videos as your friends/family will get theopportunity to make them more popular. Another way in which to distributeyour video is by advertising them on big music streaming services such asiTunes and Spotify. These are ideal for independent artists who are looking tomake it big. Spotify pays the artists song if it is played. From research it isapparently not that hard to sell your songs on iTunes and other song-sellingsites, surprisingly it can be just as easy to get featured on Spotify as well. Manyof the same companies handling distribution for iTunes are now handlingSpotify distribution. In America the costs are $1 per song and $10 per albumthis is a great way to get your music distributed. Another way to distribute yourmusic is by radio and music channels. To get your music on the radio it is notstraight forward but it is a very competitive game. The major radio stations areincredibly hard to get into if you are an independent artist. They often look forthe big budget and big movers. Some music channels are Channel AKA, Vivaand MTV. These are ways in which your music will be known nationally andworldwide.
GIVE AN EXAMPLE OF A LARGE VIDEO DISTRIBUTION COMPANY“Entertainment One Distribution is North Americas leading independent music and video distributioncompany. We offer a one-stop solution for physical and digital distribution for independent record labelsand studios. Our sales team of over twenty sales professionals services all major and independent accounts.We provide accurate and timely fulfilment from our 100,000 square-foot automated distribution centre inPort Washington, NY. We offer state-of-the-art reporting through our B2B site. Eone is an internationalaggregator for iTunes and other leading digital retailers” http://www.eonedistribution.com/aboutus.aspx“eOne Distribution is a division of Entertainment One (LSE:ETO), a leading international entertainmentcompany that specializes in the acquisition, production and distribution of music, film and televisioncontent. The companys comprehensive network extends around the globe including Canada, the U.S., theUK, Ireland, Benelux, France, Scandinavia, Australia, New Zealand and South Africa. Through establishedEntertainment and Distribution divisions, the company provides extensive expertise in film distribution,television and music production, kids programming and merchandising and licensing. Its current rightslibrary is exploited across all media formats and includes more than 20,000 film and television titles, 2,400hours of television programming and 45,000 music tracks.”
LARGE INDEPENDENT DISTRIBUTION COMPANYOne website that I found was called Proper Distribution. It is the largest independentdistributor in the UK. They have provided top quality distribution services to over 400labels around the globe. They supply UK retailers and export accounts.“Proper Music Distribution Ltd is part of the Proper Music Group Ltd. All of the shareswithin the group are owned by those participating in the day-to-day business of thecompanies. Being the largest independent distributor in the UK means things are a littlemore straightforward at Proper Music. We supply the whole UK music market from markettraders, high street stores (major and independent) to internet retailers, supermarkets and allof the major digital retailers worldwide. We employ dedicated and loyal telesales people whoare not only knowledgeable about our product but are also enthusiastic and friendly too.No hidden charges for storage or returns means that what you see is what you get. Wevebeen in business since 1988. We deal with some of the largest independent labels in theworld; we also offer options for artists unknown in the UK. If you are serious about ourmarket then please get in touch. Recent winners of the Best Distribution Team - MusicWeek Awards 2012, we also received this award consecutively in 2009 and 2010” – ProperDistribution.
GIVE AN EXAMPLE OF A DISTRIBUTION COMPANY THAT WOULD BE SUITABLE FOR YOU?The most suitable way to distribute my music video would be with TuneCore.TuneCore allows you to distribute you music videos on iTunes. On the websiteit says that it helps you get new fans, exposure and it will make you moneyfrom your music. TuneCore has distributed music for many artists such asZiggy Marley, Daddy Yankee, Cheap Trick, The Civil Wars and Spike Lee etc.This would be ideal for me as you can do it in the comfort of you own home.However the costs seem a bit pricey, for example a video which lasts 0-6minutes will cost you $299.
HOW CAN MUSIC VIDEOS BE VIEWED IN TODAY’S MODERN WORLD?There are many ways in which your music video can be viewed. The mostobvious ones would be YouTube or any social networking site. In order toshow your music video to the public you need a special licence from AVLA ora record company, the licence only lasts one year. The website says that “Thislicence allows you to copy music videos using encryption and compressioninto computer hard drives for the purpose of display at events within Canada”The price of the licence costs $650, however you do benefit a lot from it.
DISCUSS CENSORSHIP Wikipedia “Censorship of music is the practice of restricting free access to musical works.Censorship in the USA began in the early 1940‟s – 1970‟s by rock and This censorship may stem from a wide variety ofR&B. This was when those genres of music got the attention of motivations, including moral, political, military orpeople with lyrics which involved sexual desires, drugs and violence. religious reasons. Censorship can range from theThis lead to people being appalled by rock and R&B as young people complete government-enforced legal prohibition ofwould listen and promote bad behaviour. However actual censorship a musical work, to private, voluntary removal ofbegan in 1955 when over 30 songs were banned. In the early 1970‟s content when a musical work appears in a certainand 80‟s censorship went from songs to music videos. The genres context. Examples of censorship of music rangewhich were targeted by moral authorities were heavy metal, rock and from changed or excluded lyrics (this falls into therap due to having so much violence. MTV did not allow black artists category of what is known as “radio edit”), tomusic videos to be aired on their channel until many complaints restricted cover album artwork, to the banning ofstarted to come up. „Billie Jean‟ by Michael Jackson was the black artists airing on the radio or television for numerousartists to have his music played on TV. conflicts, such as moral and racial/religious issues.”In 1990, the black and white parental advisory logo was born due to the Parents Music ResourceCentre urged the music industry/government to promote a age rating system for music, so parents canbe more aware of what their children can and cannot listen to.
DISCUSS CENSORSHIPCensorship of popular musicThe only way you can get your song on the radio or various television programmes is that you makea clean version of your song. Many labels and artists produce clean versions, either with alternativelyrics or bleeping. Many radio stations censor them themselves. Some forms of censorship are:Blanking; when the volume is muted for all or part of the offensive word.Bleeping; playing a noise, usually a "beep", over all or part of the offensive word.Re-sampling; using a like-sounding portion of vocals and music to override the offensive word(s).Re-singing; Replacing the offensive word/phrase with a more appropriate word/phrase.Backmasking; taking the offensive word(s) and reversing the audio, sometimes the whole audio is reversed(often because it is a home-made job), but more usually only the vocal track is reversed.Repeating; repeating the word(s) just said before the explicit word(s) was used.Skipping; deleting the offensive word(s) from the song without a time delay.Echo; instead of saying the explicit word(s), it echoes the last word(s) said in the line.Disc scratching; in Hip-Hop, scratching on the swear word, making it sound like another word, or make theword said faster or slower.RoboVoicing; making the word totally non-understandable by overpowering a robotic voice effect (usuallyused as a last resort for home-made jobs).Distorting; Usually in Hip-Hop, less offensive words are distorted. It is usually done by altering the pitch