7 Habits of Successful Facebook Marketers (2011)

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Presented on March 10, 2011 in a keynote to the Direct Marketing Club of New York

Every marketer knows that social media is “important”. The question is how to actually put the channel to work in a revenue-generation program. Now, DMCNY gives you an opportunity to explore possible answers with nationally-known social media strategist and author Clara Shih.

How B2C and B2B marketers engage audiences with timely content and memorable campaigns
Using compelling case studies from successful brands, Ms. Shih will take us through the process of going where your customers are, grabbing their attention and delivering results to the bottom line. You should attend this presentation if you face real-world questions like:
- How social is changing behavior, expectations and relationships in your customer base
- How to create a social media presence for your company ASAP
- How real companies source leads and engage customers online
- How to do more with less by leveraging the power of the network

http://www.dmcny.org/mc/page.do?sitePageId=124427&orgId=dmcny

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  • Facebook and Twitter don't define what social media is. YouTube is mostly user-generated content which people then discuss and comment on. Since anyone can upload videos and comment I think that means it is social media.
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  • Since when is YouTube 'social media'? People always say it, but it's nothing like FB or Twitter.
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7 Habits of Successful Facebook Marketers (2011)

  1. 7
  2. http://facebook.com/hearsaysocial@clarashih
  3. 2. “social” buyer psychology 1. thenumbers 3. seven habits of highly successful facebook marketers
  4. Social Today Internet 1990s PC 1980sMainframe 1970s
  5. facebook> 500M users twitter 200M users linkedin 90M
  6. 73.5% of US companies consider social media a top priority —Survey of Chief Marketing OfficersSource: Forrester Research
  7. Source: Burson-Marsteller Communications Group, 2011
  8. 2. “social” buyerpsychology
  9. template for sharingaudienceyou trust
  10. 3. seven habits of highlysuccessfulfacebookmarketers
  11. Profile-basedadvertising is called “hypertargeting”
  12. Website Facebook Page + Control the + Easy to update experience + No SEO/SEM+ Full customizability required
  13. stillContent is king. Get local. Stay current.
  14. Social CLV = CLVold + Word-of-mouth referrals + Customer support cost savings + Sales resulting from idea contributions
  15. http://facebook.com/hearsaysocial@clarashih
  16. 7

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