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Marl Milstein

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"Business Strategies for a Sustainable World"

"Business Strategies for a Sustainable World"

Published in: Business, Technology

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  • 1. Business Strategies fora Sustainable WorldMark MilsteinClinical Professor of ManagementDirector, Center for Sustainable Global EnterpriseIllinois Soybean AssociationJuly 24, 2012
  • 2. What is Sustainability?Sustainability is related to sustainable development© 2012, Milstein 2
  • 3. What is Sustainable Development? Meet the needs of the present without compromising the ability of future generations to meet their own needs - Brundtland Commission, 1987© 2012, Milstein 3
  • 4. What are Needs? Clean Environment Healthy Society Strong Economy© 2012, Milstein 4
  • 5. Sustainability is About Addressing Our Biggest Challenges Ecosystem Poverty Climate Change Degradation© 2012, Milstein 5
  • 6. What does this mean in a business context?© 2012, Milstein 6
  • 7. In Business, Sustainability = Confusion • Environmental Management • Clean Technology • Corporate Social Responsibility • Eco-Efficiency • Greening • Eco-Effectiveness • Industrial Ecology • Biomimicry • Stakeholder Management • Triple Bottom Line • Life-Cycle Management • Inclusive Capitalism • Pollution Prevention (P2) • Base of the Pyramid (BOP) • Sustainable Development • Community Capitalism • Design for Environment (DfE) • Corporate Citizenship • Green Design • Impact Investing • Urban Reinvestment • Voluntary Regulation • Brownfield Redevelopment • Civic Entrepreneurship • Environmental Finance • Full Cost Accounting • ISO 14001 • EMS • Waste Reduction • Risk Management • Closed Loops • Leapfrog Technology • Resource Productivity • Cradle to Cradle • Sustainable Technology • Restorative Technology • Systems Thinking • Take-Back • Corporate Governance • Transparency© 2012, Milstein 7
  • 8. Linking Business + Sustainability Voluntary Regulations ISO 14001 Environmental Design for EnvironmentSustainable Development Management Life Cycle Analysis Pollution Prevention Environmental Reporting Risk Management © 2012, Milstein 8
  • 9. Environmental Policy EnvironmentalSustainable Development Management Environmental, Health & Safety Operations © 2012, Milstein 9
  • 10. Environmental Policy EnvironmentalSustainable Development Management Sustainability = Regulation Environmental, Health & Safety Operations © 2012, Milstein 10
  • 11. Strategies: comply, Policy Environmental influence policy and enforcement EnvironmentalSustainable Development Management Environmental, Health & Safety Tactics: self-regulation, eco-efficiency, cost/risk reduction Operations © 2012, Milstein 11
  • 12. EnvironmentalSustainable Development Management Sustainability = Regulation Social Audits ISO 26000 Corporate Worker Safety Social Philanthropy Responsibility Community Relations CSR (GRI) Reporting © 2012, Milstein 12
  • 13. EnvironmentalSustainable Development Management Sustainability = Regulation PR Corporate HR Social Responsibility Marketing Philanthropy © 2012, Milstein 13
  • 14. EnvironmentalSustainable Development Management Sustainability = Regulation Corporate Social Sustainability = Public Opinion Responsibility © 2012, Milstein 14
  • 15. EnvironmentalSustainable Development Management Sustainability = Regulation Strategies: communicate, influence dialogue and narrative Corporate Social Responsibility Tactics: philanthropic ventures, cause-related marketing © 2012, Milstein 15
  • 16. EnvironmentalSustainable Development Management Sustainability = Regulation Entrepreneurship Sustainable Innovation Enterprise Organizational Change New Business Development Corporate Social Sustainability = Public Opinion Responsibility © 2012, Milstein 16
  • 17. EnvironmentalSustainable Development Management Sustainability = Regulation General Management Sustainable R&D Enterprise Strategy Finance Corporate Social Sustainability = Public Opinion Responsibility © 2012, Milstein 17
  • 18. EnvironmentalSustainable Development Management Sustainability = Regulation Sustainable Sustainability = Enterprise Business Opportunity Corporate Social Sustainability = Public Opinion Responsibility © 2012, Milstein 18
  • 19. EnvironmentalSustainable Development Management Sustainability = Regulation Strategies: experiment, influence incentives Sustainable and rewards Enterprise Tactics: pilot programs, venture capital, M&A Corporate Social Sustainability = Public Opinion Responsibility © 2012, Milstein 19
  • 20. The Business Opportunity Social & Environmental Issues = New Business Opportunities Technology Poverty Commercialization Ecosystem Products Degradation Services Climate Change Business Models Ability to deal with social Competitiveness to and environmental issues establish the market© 2012, Milstein 20
  • 21. Key Strategic Questions• Where are new market opportunities?• How is the existing market going to change?• How can a company position itself for the future?• What products (or services) should a firm be offering?• How should a firm improve and grow its business?• What steps should a firm take? 21
  • 22. Partner-Centered EngagementsOriented Toward Problem Solving 22
  • 23. Projects Market & Business Strategy Clean Tech Development Formulation Commercialization© 2012, Milstein 23
  • 24. Agriculture-Related ProjectsSmall Holder Farm Market Expansion Mechanization for Soy Protein Expanding Sales in F&B Industry 24
  • 25. Q&A© 2012, Milstein 25