Sql Azure Partner Opportunities 07 29 2008

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Sql Azure Partner Opportunities 07 29 2008

  1. 1. Agility in the New Economy<br />Partner opportunities <br />Transform your business with SQL Azure<br />
  2. 2. Agenda<br />This presentation is about taking advantage of the changing economy with SQL Azure. Our agenda is:<br />Economic, business, and technology trends<br />How to leverage SQL Azure for success<br />Why Microsoft?<br />2<br />
  3. 3. Business trends reshape technologyTechnology is becoming invisible<br />3<br />While the economy has faced gloom and doom….<br />business is transforming in deeper ways…<br />creating shifts in technology.<br />Economic trends<br />Business trends<br />Technology trend<br /><ul><li>Customers face shrinking budgets, reduction of operating costs and capital expenditures
  4. 4. Customers are focusing resources on core value-add activities vs. non-strategic
  5. 5. Technology is shifting from information technology to business technology
  6. 6. Customers face increased competition as businesses fight for wallet share
  7. 7. Customers are looking for agility to stay competitive as well as find ways to compete in new areas.
  8. 8. Technology becomes invisible, erasing infrastructure complexity and making innovation democratic
  9. 9. Customers are trying to do more with less resources.
  10. 10. Customers are leveraging existing strategic IP and technology to expand customer reach.
  11. 11. Globalization and “a-la-carte” consumption of IT provides opportunities for expansion</li></ul>“Technology will be invisible and completely embedded in the business ” <br />Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008<br />
  12. 12. Data management increasingly important in technology trends<br />4<br />Database-as-a-service explodes on the scene!<br />Database-as-a-service trend<br />Data Management Challenges<br /><ul><li>Database costs grow as a percentage of total IT spend.
  13. 13. New database deployment is proliferating, creating management challenges.
  14. 14. Data integration becomes more complex , business data needs more demanding.
  15. 15. Database-as-a-service brings a low cost option.
  16. 16. Database-as-a-service eliminates capacity issues, backup, recovery, and upgrades.
  17. 17. Data-base-as-a-service allows database applications to be consumed as an “a-la-carte” point solution.</li></ul>“The cost of RDBMS software has increased by 18% or more per year in recent years, putting further pressure on enterprises to look for alternate solutions.” <br />Database-as-a-service explodes on the scene, Forrester, Noel Yuhanna, July 31, 2008<br />“By 2012, the dominant model for delivering technology to end-user companies will be through services.” <br />Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008<br />
  18. 18. Defining Cloud ComputingIn a cloud services model nearly everything can be converted to a “service.”<br />“Forrester believes that this will be a game-changing, disruptive shift for some enterprise clients — and perhaps even the overall outsourcing industry” 1<br />(1) Forrester: Market Overview Of Current Cloud Service Offerings From Global IT Providers, Paul Roehrig, June 9 2009<br />Cloud is a game-changer<br />Forrester Definition1<br />Cloud services are based on a level of standardization for technology components<br />Standardized IT-based capability<br />Most cloud services models charge by actual use of the resources<br />Consumption billing<br />Scalability and resilience are key design components of cloud services<br />Scalable<br />Many cloud services use a standard Web browser to control demand and implement services<br />Web-based accessibility and flexibility<br />5<br />
  19. 19. Pay for access,not ownership<br />Sharing computing power among multiple tenants<br />Improve time-to-market<br />Instantscale-upandscale-down<br />Benefits of Cloud ComputingThe cloud provides agility, scalability, and lowers implementation barriers<br />6<br />
  20. 20. How is Cloud different?Cloud vs. traditional hosting solutions<br />7<br />Cloud<br />Hosting<br />Considerations<br />Datacenter<br />“Cloud”<br />Location<br />Dedicated<br />Shared<br />Infrastructure<br />Opex<br />Capex / Opex<br />Business model<br />Elastic<br />By Server<br />Growth<br />Third Party<br />3rd Party / Self<br />Management<br />
  21. 21. Is the cloud secure?Data Security and Privacy: Myth vs. Reality<br />8<br />Myth <br />Reality<br /><ul><li>My data is not protected unless it’s at my location
  22. 22. Location isn’t nearly as important as security measures.
  23. 23. As a rule, most security breaches now originate from within an organization.
  24. 24. “Your” security can’t be as good as ours.
  25. 25. Data is regularly stored offsite as a matter of practice.
  26. 26. We can’t lose control of our customer data.</li></ul> “Concerns about security are overblown. What we have found is that SaaS providers actually offer better data security and better application reliability than in-house operations, because the data centers are up to date with security management and have built-in redundancy.&quot; <br />Beth Enslow, Aberdeen, SaaS Apps Gaining Ground as Implementation, ROI Concerns Dwindle: CRM Buyer<br />
  27. 27. Cloud is here to stayThe cloud whips up a storm to enable software delivered as a service!<br />9<br />The cloud whips up a storm.<br />November 19, 2008, Peter Whitehead, Financial Times.<br />The implications are potentially vast, with the easy availability of cheaper, bigger applications opening up new sources of computing power to businesses<br />Data Center Overload<br />June 8, 2009, Tom Vanderbilt<br />As data centers increasingly become the nerve centers of business and society — even the storehouses of our fleeting cultural memory — the demand for bigger and better ones increases: there is a growing need to produce the most computing power per square foot at the lowest possible cost in energy and resources.<br />Inside the head of Obama’s CIO<br />March 5, 2009, Ben Worthen<br />“I’m all about the cloud computing notion,” he said. “I look at my lifestyle, and I want access to information wherever I am.” He added that “I am killing projects that don’t investigate software as a service first.” VivekKundra, CIO Obama Administration<br />
  28. 28. Top Uses For Cloud ComputingData management commands 32% in cloud computing<br />Source: The 451 Group<br />10<br />
  29. 29. IDC predicts sharp adoption of the cloudThe rise of “cloud computing”<br /><ul><li>$16.2B today – $42B by 2012
  30. 30. By 2012 will be 25%of all new IT spend
  31. 31. 15% – 25% adoption today
  32. 32. 25% – 45% adoption by 2012</li></ul>Global Cloud IT spend (US$ B)<br />Source: IDC eXchange, &quot;IT Cloud Services User Survey, pt.1: Crossing the Chasm,” Sept. 29, 2008, and &quot;IT Cloud Services Forecast – 2008, 2012: A Key Driver of New Growth,” Oct 8, 2008.<br />11<br />
  33. 33. Partner challenges and opportunitiesInvisible IT will be a source of differentiation<br />12<br />Partner Opportunities<br />Partner challenges<br /><ul><li>How can I deliver better solutions in a more cost effective way?
  34. 34. How can I monetize a new offering quickly and in a scalable way?
  35. 35. How can I take advantage of my existing IP to bring in more revenue?
  36. 36. Cloud enables partners to focus on the core application, make the infrastructure invisible
  37. 37. Cloud enables “first mover” advantage by reducing time to build and deploy market.
  38. 38. Monetize apps as a service to increase margins and find new sources of revenue </li></ul>“Invisible IT will make clever use of technology as the source of differentiation.” <br />Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008<br />
  39. 39. Agenda<br />This presentation is about taking advantage of the changing economy with SQL Azure. Our agenda is:<br />Economic, business, and technology trends<br />How to leverage SQL Azure for success<br />Why Microsoft?<br />13<br />
  40. 40. Introducing Microsoft® SQL AzureSQL Azure is a key component of the Windows Azure Platform<br />SQL Azure is a cloud-based relational database platform built on Microsoft® SQL Server® technologies. With SQL Azure, you can easily provision and deploy relational database solutions to the Azure cloud, Microsoft’s internet-scale cloud services platform hosted in Microsoft data centers. <br />Windows Azure platform<br />Benefits of SQL Azure:<br /><ul><li>Unlimited, automated scaling
  41. 41. Self managing, self healing
  42. 42. Automatic failover
  43. 43. Multi-tenant
  44. 44. Low friction provisioning
  45. 45. Pay as you consume
  46. 46. Business Ready SLA</li></ul>14<br />
  47. 47. Partner Success ScenariosThree examples of how to leverage SQL Azure for success<br />15<br />1<br />2<br />3<br />Custom Application<br />Packaged Application<br />Web-based Application<br />Innovate SaaS application or web applications of all scale quickly.<br />Consolidate data and virtualize existing custom applications or build new ones quickly and easily. <br />Expand your business by extending your current packaged offering to the cloud.<br /><ul><li>Eliminate cost and complexity for customers and focus on their core
  48. 48. Build new applications quickly without burden on customers’ IT.
  49. 49. Test or staging environments can be set up quickly ! Lower cost!</li></ul>Deliver More Value<br />Win new business<br />Expand Business<br /><ul><li>Increase margins by lowering costs
  50. 50. Find new sources of revenue by selling point solutions from existing IP
  51. 51. Increase segment reach by providing a lower cost , pay-per-use offering
  52. 52. Make money before you spend money…lower cost of entry!
  53. 53. Shorten your time to market and focus on core via zero infrastructure!
  54. 54. Grow your business quickly through scale and geographical reach</li></li></ul><li>Packaged ApplicationsExtend on-premise offerings to the cloud<br />16<br />E-commerce software vendor extends application<br />Manufacturing software vendor expands business<br />OSIsoft focuses on delivering infrastructure for the enterprise.  Leveraging our existing PI System, we can build solutions using Azure that will allow us to provide an online service to deliver anywhere access to real-time plant data and deliver solutions to small business and mid-market. It could radically change our business.”<br />John Baier<br />Dir. Product Management<br />OSISoft<br />“E-commerce applications have a heavy setup and deployment footprint – they require special consideration for typical sales bursts. The Azure platform facilitates “a la carte” consumption plus the ability to scale up or down dynamically. Leveraging SQL Azure makes a significant dent in the painful data center problem retailers are experiencing.”<br />Jean-Yves Martineau<br />Founder and CTO, <br />Cactus Commerce<br />SQL Azure impact on business<br /><ul><li>Realize new, recurring revenue streams and access to new market segments and geographies.
  55. 55. Leverage existing application, development efforts, and skill-sets to take advantage and monetize existing IP.
  56. 56. Migrate SQL applications to SQL Azure with familiar tools and painless deployment.
  57. 57. Reduce or eliminate infrastructure costs to focus its resources on the core application.</li></li></ul><li>Online applicationsInnovate and implement ideas quickly and easily <br />17<br />Web agency provides increased functionality.<br />SaaS web platform provider moves to Azure<br />“We started out offering traditional websites. Today, customers demand interactive website or web apps that require databases and IT infrastructure. With SQL Azure, we can innovate new ideas for our customers without architecting the and managing the infrastructure.”<br />Kyle Bailey, <br />Founder and CTO, <br />E-Cubed<br />“When we built Sitemasher, we tried to find a cloud provider that could provide burst scaling, low latency, and global load balancing across datacenters. We’ll move to SQL Azure to avoid these complexities - we would rather focus our resources on our software to keep our “first mover” advantage in the market.”<br />Phil Calvin <br />Founder and CTO, <br />Sitemasher<br />SQL Azure impact on business<br /><ul><li>Low cost of entry and pay-as-you-go pricing make it easy to deploy new projects.
  58. 58. Eliminates complexity and speeds time to market.
  59. 59. Reduces or eliminates infrastructure costs to allow software provider to focus its resources on the core application.
  60. 60. Scalability, reliability, and load balanced, replicated data centers provide performance on demand </li></li></ul><li>Custom ApplicationsBuild value in custom applications while reducing costs<br />18<br />Custom IT firm helps customers reduce costs. <br />Developer becomes more competitive.<br />“How can we build business in an economy where customers’ IT budgets are shrinking? Our customers are looking for ways to virtualize and consolidate existing apps. Also, smaller departments can’t depend on their downsized IT teams for immediate needs. I truly believe the Azure platform and SQL Azure will help us win that business.”<br />Herbert Lewy<br />General Manager<br />Infocorp Caribbean<br />“I ‘m developer , DBA, and most recently a SaaS developer. Suddenly, I am facing a lot of competition as developers look for work. SQL Azure will allow me to leverage my existing skills to move even deeper into the SaaS space and focus more on innovating with data, less with setting up infrastructure.”<br />TanzimSaquib<br />Software Engineer <br />Bangladesh<br />SQL Azure impact on business<br /><ul><li>Elimination of complexity of infrastructure makes it easy to deploy new projects quickly.
  61. 61. Familiar technologies Windows Azure + SQL Azure allow for painless migration and virtualization of existing applications.
  62. 62. Scalability, reliability, and load balanced, replicated data centers provide performance on demand
  63. 63. Custom software developers can take on more projects with higher business value (win the business), offering a competitive advantage.</li></li></ul><li>Example: Implementation costs for a new projectImplementation cost for a startup company that offers its software as a service with a hosting company.<br />Conclusion: We spent over A HALF million up front in the first year on things that are infrastructure related. With Windows Azure, we could avoided having to pay money until we are actually bringing in revenues for our product.<br />$150k / year + $250k for system design<br />IT Resources<br />Specialized IT resources: system architects and system administrator<br /><ul><li>We spent $250 for architecture for the SLA we need (to architect the load balancing, redundancy, scaling, latency handling, etc.) and $150k per year to maintain it. </li></ul>$50k<br />$50k<br />Relational database <br /><ul><li>Then came the data requirements.</li></ul>$20k<br />$20k<br />Infrastructure software<br />Server, virtualization, management<br />Infrastructure software<br />Server, virtualization, management<br /><ul><li>We had to estimate our traffic, storage, bandwidth , and computing power to figure out what to lease, and build out the rest – we needed redundancy, scaling, load balancing, and latency handling. </li></ul>$20k<br />$20k<br />Hardware for SLA<br />SLA: geo-scaling, geo-fault tolerant, redundant, etc.<br />Hardware for SLA<br />SLA: geo-scaling, geo-fault tolerant, redundant, etc.<br />$30k<br />Infrastructure Hardware<br />Servers, Storage<br />We host our datacenter externally for rackspace, power, and networks” and provide our own servers, storage.<br />$15k/yr<br />Hosting costs<br />Power, racks, and network traffic provided by hosting company at approx $1,200/mo<br />$18k/yr<br />With Azure, we would spend about 18k/year to deliver our solution for our current capacity. We may double or triple that, which would be a good problem!<br />Traditional<br />19<br />Azure<br />
  64. 64. Windows Azure Platform PricingPay-as-you-consume pricing<br />Business Edition<br />Bandwidth<br />Web Edition<br />Per database/month<br />$9.99/month<br />Up to 1 GB DB space<br />Up to 10 Query Hrs<br />Per database/month<br />$99.99/month<br />Up to 10 GB DB space<br />Up to 100 Query Hrs<br />Per GB transferred<br />$0.10 GB Ingress<br />$0.15 GB Egress<br />20<br />Bandwidth<br />Messages<br />Per transaction<br />$0.15/100k<br />Per GB transferred<br />$0.10 GB Ingress<br />$0.15 GB Egress<br />Storage<br />Bandwidth<br />Compute<br />Per GB stored and transactions<br />$0.15 GB/month<br />$0.01/10k storage transaction<br />Per GB transferred<br />$0.10 GB Ingress<br />$0.15 GB Egress<br />Per service hour<br />$0.12/hour<br />
  65. 65. Windows Azure Roadmap<br />21<br /><ul><li>Partner/customer hosted
  66. 66. Common development model
  67. 67. Integrated management
  68. 68. Public/private cloud portability
  69. 69. Security framework
  70. 70. SQL Azure BI
  71. 71. Geo investments
  72. 72. Legacy app migration
  73. 73. Enhanced compliance
  74. 74. SQL Azure data hub
  75. 75. Commercial launch
  76. 76. Geo location
  77. 77. Inter-role communication
  78. 78. Variable VM sizes</li></ul>Future<br />CY 10<br />PDC ‘09<br />
  79. 79. SQL Azure Roadmap<br />MIX ‘09<br />TechEd<br />WWPC<br />Migration<br />PDC<br />Mar 09<br />May 09<br />Jul 09<br />Nov 09<br />Sep 09<br />Apr 09<br />Jun 09<br />Aug 09<br />Oct 09<br />SDS Invitation<br />CTP <br />Azure Invitation<br />CTP <br />Commercial Availability (V1)<br />Internal Adoption<br />Azure Invitation<br />CTP <br />Commercial Availability (V1)<br />SDS Invitation<br />CTP <br />SDS Invitation CTP – On-board invitation-only customers + some current<br />Azure Invitation CTP – On-board early adopters onto the Azure platform<br />Commercial Availability with Windows Azure in 2009<br />http://msdn.microsoft.com/en-us/sqlserver/dataservices/default.aspx<br />
  80. 80. Leveraging SQL Azure for successTwo ways to leverage SQL Azure<br />Embedded Model<br />“With partner” model<br /><ul><li>Partner embeds SQL Azure into solution
  81. 81. Partner bills for solution + SQL Azure fees
  82. 82. Partner pays Microsoft for SQL Azure fees
  83. 83. Partner receives 4-5% discount
  84. 84. Partner builds solution with SQL Azure
  85. 85. Partner bills customer only for partner application (excluding SQL Azure fees)
  86. 86. Customer pays Microsoft for SQL Azure fees</li></ul>Ways to consume Windows Azure<br />Consumption<br />“Pay as you go and grow”<br />Available at PDC launch<br /><ul><li>Low barrier to entry and flexibility
  87. 87. Optimized for cloud elasticity </li></ul>Volume licensing<br />“Coordinated purchasing”<br />Planned for post PDC<br /><ul><li>Unified purchasing through EA
  88. 88. Introduction to volume discount</li></ul>Subscription<br />“Value for a commitment”<br />Select offers at PDC<br /><ul><li>Discounts for commitment
  89. 89. Plans for payment predictability</li></li></ul><li>Agenda<br />This presentation is about taking advantage of the changing economy with SQL Azure. Our agenda is:<br />Economic, business, and technology trends<br />How to leverage SQL Azure for success<br />Why Microsoft?<br />24<br />
  90. 90. Why Microsoft?<br />25<br />Microsoft is committed to help you succeed in the cloud:<br /><ul><li>Committed to delivering a dependable and scalable cloud computer experience for its partners
  91. 91. Your familiar and trusted environment in the cloud to simplify your transition and leverage your existing skills
  92. 92. The largest network of partners and infrastructure and support to help you succeed
  93. 93. Offers to help you test and transition to the cloud</li></li></ul><li>Microsoft is committed to the cloudTrust, commitment, and capacity to invest<br />26<br />Factoid: Microsoft intends to ramp up the number of servers running in its data centers worldwide by 15 times over the next 5 years <br />“Cloud computing is ultimately going to be, do you trust this provider to have more to lose than I have to lose as a company if they mess me up? Microsoft has both the capacity to invest and the willingness to be in that kind of a business and to give that kind of trust assurance to developers and to enterprises,“<br />Ray Ozzie, Chief Software Architect, Microsoft Corporation<br />Ozzie on Azure: It all comes down to trust from CNET News.com<br />“IDC sees the launch of the Windows Azure Platform as a first step in a long evolutionary path that customers will take moving them from today’s self-hosted IT to consuming a hybrid of both internally and externally hosted services, and if so desired, could eventually support a fully outsourced model.”<br />—IDC Insight, Microsoft Unveils Cloud Services Strategy and the Windows Azure Platform: <br /> Managing Customer Expectations and Competitive Pressures as Solution Evolves Is Key, Nov 2008, Doc #215034<br />
  94. 94. Microsoft is building to scale!<br /><ul><li>2B Live Search queries/month
  95. 95. 10B MSN page views/month
  96. 96. 30B Live ID authentications/month
  97. 97. 240B Messenger messages/month
  98. 98. $500 million per data center
  99. 99. 10,000 servers/month</li></ul>We’re running scale services now<br />We’re building to run your services<br />27<br />
  100. 100. Microsoft provides the power of choiceIt is not an all or nothing proposition<br />Choose which models are right for your business: on premise, hosted, cloud<br />Deploy your solution anywhere with same tools, infrastructure, and data solution<br />Re-use your existing intellectual property and know-how across all platforms<br />Deployment models<br />28<br />
  101. 101. Leverage what you already know<br /><ul><li>.NET developers use existing skills
  102. 102. Use familiar tools such as Visual Studio
  103. 103. Built on standards and web protocols such as REST & SOAP
  104. 104. Low/no cost to get started</li></ul>Best Developer On-ramp<br /><ul><li>Broad set of developer services
  105. 105. Mix & match services based on the needs of your application
  106. 106. Extensible portfolio of proven applications:
  107. 107. Windows
  108. 108. Office Live
  109. 109. SharePoint
  110. 110. CRM Online</li></ul>Comprehensive Cloud Platform<br /><ul><li>Integrate with existing assets such as AD & premises applications
  111. 111. Platform spans mobile, client, server & cloud
  112. 112. Technical depth from proven technologies</li></ul>Value from Software+Services<br />Strong Ecosystem of Developers, Applications, & Partners <br />29<br />
  113. 113. Is the Windows Azure Platform Secure?Data Security and Privacy: Myth vs. Reality<br />Reality<br />Myth <br /><ul><li>Location isn’t nearly as important as security measures.
  114. 114. My data is not protected unless it’s at my location
  115. 115. As a rule, most security breaches now originate from within an organization.
  116. 116. “Your” security can’t be as good as ours.
  117. 117. Data is regularly stored offsite as a matter of practice.
  118. 118. We can’t lose control of our customer data.</li></ul> “Concerns about security are overblown. What we have found is that SaaS providers actually offer better data security and better application reliability than in-house operations, because the data centers are up to date with security management and have built-in redundancy.&quot; <br />Beth Enslow, Aberdeen, SaaS Apps Gaining Ground as Implementation, ROI Concerns Dwindle: CRM Buyer<br />30<br />
  119. 119. Windows Azure Platform Service Guarantee<br /><ul><li>Storage servicewill be available/ reachable (connectivity)
  120. 120. Your storage requests willbe processed successfully
  121. 121. All runningroles will be continuously monitored
  122. 122. If role is unhealthy, we will detect and initiate corrective state
  123. 123. Your service is connected and reachable via web
  124. 124. Internet facing roles will have external connectivity
  125. 125. Database is connected to the internet gateway
  126. 126. Availability monitoring every 5-minute interval
  127. 127. .NET Service Bus endpoint willhave external connectivity
  128. 128. Message operation requests willbe processed successfully</li></ul>Role instance monitoring and restart<br />Compute connectivity<br />Database availability<br />Storage availability<br />Serviceavailability<br />&gt;99.95%<br />&gt;99.9%<br />&gt;99.9%<br />Automated Systems Management<br />&gt;99.9%<br />31<br />
  129. 129. The partner ecosystemWindows Azure Platform Partners<br />The most comprehensive ecosystem of partners to leverage success with SQL Azure!<br />
  130. 130. Start now!Comprehensive Resource to help you get started<br />33<br />SQL Azure Resources<br /><ul><li>Sign up for the Partner Quick start portal
  131. 131. Sign up for the upcoming SQL Azure CTP (August 2009) here
  132. 132. Get more information about SQL Azure here including the latest news, feature developments and Whitepapers.
  133. 133. Read the SQL Azure FAQs here
  134. 134. Learn about SQL Azure from the community (forums, blogs ) here
  135. 135. VisitMSDNsite</li></li></ul><li>Technical Appendix<br />34<br />
  136. 136. On premise<br />Hosted<br />Azure<br />How are Windows Azure different?Windows Azure provide flexibility based on actual resources needed<br />35<br />Estimate what you need and pay a fixed “rental” fee.<br />Cost<br />Pay only for what you consume<br />Capital expenditure<br />Requires IT resources to set up and maintain hardware and software<br />Requires some IT resources to set up and maintain software<br />Maintenance<br />Requires no IT resources to maintain<br />You own some software and / or lease some software<br />Software<br />You consume software as part of package.<br />You own license<br />On-premise servers, networks, storage + hardware for backup and scaling<br />Basic infrastructure is hosted. May require additional hardware for backup and scaling.<br />All hardware and software is provided as a service.<br />Hardware<br />Companies using traditional hosting must choose carefully when they decide how many servers to rent: too few and they could lose customers, too many and they could pay for resources they don&apos;t need. Cloud hosting allows flexibility based on the resources that they actually need.<br />
  137. 137. Why SQL Azure?Same application, same database from on premise to cloud<br />36<br />On premise<br />Hosted<br />SQL Azure<br />Dedicated database that scales to the limits of the hosted resource config.<br />Dedicated database that scales to the limits of on-premise resources<br />Scalability<br />Unlimited, automatic scaling to handle bursts<br />Requires IT resources to set up and maintain hardware and software<br />Requires additional resources above basic hosting configurations<br />Self managing, self healing with automatic failure detection, failover, <br />Availability<br />Single-tenant applications developed for on premise.<br />Single tenant applications are hosted off-premise<br />Multi tenant applications architected as a service or point solutions<br />Tenancy<br />Database needs to be architected, deployed, and maintained<br />Database needs to be provisioned in the hosted configuration<br />Provisioning<br />Low friction provisioning – no setup required<br />“Lease” the database storage and compute capacity you think you require<br />Invest in hardware and database software up front as capital expense<br />Pay as you consume – “make money before you spend money”<br />Payment model<br />
  138. 138. Database Choices<br />Value Props:<br /><ul><li>Full h/w control – size/scale
  139. 139. 100% of API surface area
  140. 140. Roll-your-own HA/DR/scale</li></ul>Value Props:<br /><ul><li>100% of API surface area</li></ul>Roll-your-own HA/DR/scale<br />Dedicated<br />On-premise<br /><ul><li>SQL Server or other s/w on-premise
  141. 141. Resource governance @ machine
  142. 142. Security @ DB Server/OS</li></ul>Hosted<br /><ul><li>Hosted SQL Server
  143. 143. Resource governance @ VM
  144. 144. Security @ DB Server/OS</li></ul>Value Props:<br /><ul><li>Auto HA, Fault-Tolerance
  145. 145. Friction-free scale
  146. 146. Self-provisioning
  147. 147. Subset of API surface area</li></ul>Resources<br />SQL Azure<br /><ul><li>Virtual DB server
  148. 148. Resource governance @ DB
  149. 149. Security @ DB/Virtual Server</li></ul>Shared<br />Low<br />“Friction”/Control<br />High<br />SQL Azure V1 targets scenarios that live in the lower left quadrant<br />

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