Sql Azure Partner Opportunities 07 29 2008
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Sql Azure Partner Opportunities 07 29 2008 Presentation Transcript

  • 1. Agility in the New Economy
    Partner opportunities
    Transform your business with SQL Azure
  • 2. Agenda
    This presentation is about taking advantage of the changing economy with SQL Azure. Our agenda is:
    Economic, business, and technology trends
    How to leverage SQL Azure for success
    Why Microsoft?
    2
  • 3. Business trends reshape technologyTechnology is becoming invisible
    3
    While the economy has faced gloom and doom….
    business is transforming in deeper ways…
    creating shifts in technology.
    Economic trends
    Business trends
    Technology trend
    • Customers face shrinking budgets, reduction of operating costs and capital expenditures
    • 4. Customers are focusing resources on core value-add activities vs. non-strategic
    • 5. Technology is shifting from information technology to business technology
    • 6. Customers face increased competition as businesses fight for wallet share
    • 7. Customers are looking for agility to stay competitive as well as find ways to compete in new areas.
    • 8. Technology becomes invisible, erasing infrastructure complexity and making innovation democratic
    • 9. Customers are trying to do more with less resources.
    • 10. Customers are leveraging existing strategic IP and technology to expand customer reach.
    • 11. Globalization and “a-la-carte” consumption of IT provides opportunities for expansion
    “Technology will be invisible and completely embedded in the business ”
    Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008
  • 12. Data management increasingly important in technology trends
    4
    Database-as-a-service explodes on the scene!
    Database-as-a-service trend
    Data Management Challenges
    • Database costs grow as a percentage of total IT spend.
    • 13. New database deployment is proliferating, creating management challenges.
    • 14. Data integration becomes more complex , business data needs more demanding.
    • 15. Database-as-a-service brings a low cost option.
    • 16. Database-as-a-service eliminates capacity issues, backup, recovery, and upgrades.
    • 17. Data-base-as-a-service allows database applications to be consumed as an “a-la-carte” point solution.
    “The cost of RDBMS software has increased by 18% or more per year in recent years, putting further pressure on enterprises to look for alternate solutions.”
    Database-as-a-service explodes on the scene, Forrester, Noel Yuhanna, July 31, 2008
    “By 2012, the dominant model for delivering technology to end-user companies will be through services.”
    Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008
  • 18. Defining Cloud ComputingIn a cloud services model nearly everything can be converted to a “service.”
    “Forrester believes that this will be a game-changing, disruptive shift for some enterprise clients — and perhaps even the overall outsourcing industry” 1
    (1) Forrester: Market Overview Of Current Cloud Service Offerings From Global IT Providers, Paul Roehrig, June 9 2009
    Cloud is a game-changer
    Forrester Definition1
    Cloud services are based on a level of standardization for technology components
    Standardized IT-based capability
    Most cloud services models charge by actual use of the resources
    Consumption billing
    Scalability and resilience are key design components of cloud services
    Scalable
    Many cloud services use a standard Web browser to control demand and implement services
    Web-based accessibility and flexibility
    5
  • 19. Pay for access,not ownership
    Sharing computing power among multiple tenants
    Improve time-to-market
    Instantscale-upandscale-down
    Benefits of Cloud ComputingThe cloud provides agility, scalability, and lowers implementation barriers
    6
  • 20. How is Cloud different?Cloud vs. traditional hosting solutions
    7
    Cloud
    Hosting
    Considerations
    Datacenter
    “Cloud”
    Location
    Dedicated
    Shared
    Infrastructure
    Opex
    Capex / Opex
    Business model
    Elastic
    By Server
    Growth
    Third Party
    3rd Party / Self
    Management
  • 21. Is the cloud secure?Data Security and Privacy: Myth vs. Reality
    8
    Myth
    Reality
    • My data is not protected unless it’s at my location
    • 22. Location isn’t nearly as important as security measures.
    • 23. As a rule, most security breaches now originate from within an organization.
    • 24. “Your” security can’t be as good as ours.
    • 25. Data is regularly stored offsite as a matter of practice.
    • 26. We can’t lose control of our customer data.
    “Concerns about security are overblown. What we have found is that SaaS providers actually offer better data security and better application reliability than in-house operations, because the data centers are up to date with security management and have built-in redundancy."
    Beth Enslow, Aberdeen, SaaS Apps Gaining Ground as Implementation, ROI Concerns Dwindle: CRM Buyer
  • 27. Cloud is here to stayThe cloud whips up a storm to enable software delivered as a service!
    9
    The cloud whips up a storm.
    November 19, 2008, Peter Whitehead, Financial Times.
    The implications are potentially vast, with the easy availability of cheaper, bigger applications opening up new sources of computing power to businesses
    Data Center Overload
    June 8, 2009, Tom Vanderbilt
    As data centers increasingly become the nerve centers of business and society — even the storehouses of our fleeting cultural memory — the demand for bigger and better ones increases: there is a growing need to produce the most computing power per square foot at the lowest possible cost in energy and resources.
    Inside the head of Obama’s CIO
    March 5, 2009, Ben Worthen
    “I’m all about the cloud computing notion,” he said. “I look at my lifestyle, and I want access to information wherever I am.” He added that “I am killing projects that don’t investigate software as a service first.” VivekKundra, CIO Obama Administration
  • 28. Top Uses For Cloud ComputingData management commands 32% in cloud computing
    Source: The 451 Group
    10
  • 29. IDC predicts sharp adoption of the cloudThe rise of “cloud computing”
    • $16.2B today – $42B by 2012
    • 30. By 2012 will be 25%of all new IT spend
    • 31. 15% – 25% adoption today
    • 32. 25% – 45% adoption by 2012
    Global Cloud IT spend (US$ B)
    Source: IDC eXchange, "IT Cloud Services User Survey, pt.1: Crossing the Chasm,” Sept. 29, 2008, and "IT Cloud Services Forecast – 2008, 2012: A Key Driver of New Growth,” Oct 8, 2008.
    11
  • 33. Partner challenges and opportunitiesInvisible IT will be a source of differentiation
    12
    Partner Opportunities
    Partner challenges
    • How can I deliver better solutions in a more cost effective way?
    • 34. How can I monetize a new offering quickly and in a scalable way?
    • 35. How can I take advantage of my existing IP to bring in more revenue?
    • 36. Cloud enables partners to focus on the core application, make the infrastructure invisible
    • 37. Cloud enables “first mover” advantage by reducing time to build and deploy market.
    • 38. Monetize apps as a service to increase margins and find new sources of revenue
    “Invisible IT will make clever use of technology as the source of differentiation.”
    Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008
  • 39. Agenda
    This presentation is about taking advantage of the changing economy with SQL Azure. Our agenda is:
    Economic, business, and technology trends
    How to leverage SQL Azure for success
    Why Microsoft?
    13
  • 40. Introducing Microsoft® SQL AzureSQL Azure is a key component of the Windows Azure Platform
    SQL Azure is a cloud-based relational database platform built on Microsoft® SQL Server® technologies. With SQL Azure, you can easily provision and deploy relational database solutions to the Azure cloud, Microsoft’s internet-scale cloud services platform hosted in Microsoft data centers.
    Windows Azure platform
    Benefits of SQL Azure:
    • Unlimited, automated scaling
    • 41. Self managing, self healing
    • 42. Automatic failover
    • 43. Multi-tenant
    • 44. Low friction provisioning
    • 45. Pay as you consume
    • 46. Business Ready SLA
    14
  • 47. Partner Success ScenariosThree examples of how to leverage SQL Azure for success
    15
    1
    2
    3
    Custom Application
    Packaged Application
    Web-based Application
    Innovate SaaS application or web applications of all scale quickly.
    Consolidate data and virtualize existing custom applications or build new ones quickly and easily.
    Expand your business by extending your current packaged offering to the cloud.
    • Eliminate cost and complexity for customers and focus on their core
    • 48. Build new applications quickly without burden on customers’ IT.
    • 49. Test or staging environments can be set up quickly ! Lower cost!
    Deliver More Value
    Win new business
    Expand Business
    • Increase margins by lowering costs
    • 50. Find new sources of revenue by selling point solutions from existing IP
    • 51. Increase segment reach by providing a lower cost , pay-per-use offering
    • 52. Make money before you spend money…lower cost of entry!
    • 53. Shorten your time to market and focus on core via zero infrastructure!
    • 54. Grow your business quickly through scale and geographical reach
  • Packaged ApplicationsExtend on-premise offerings to the cloud
    16
    E-commerce software vendor extends application
    Manufacturing software vendor expands business
    OSIsoft focuses on delivering infrastructure for the enterprise.  Leveraging our existing PI System, we can build solutions using Azure that will allow us to provide an online service to deliver anywhere access to real-time plant data and deliver solutions to small business and mid-market. It could radically change our business.”
    John Baier
    Dir. Product Management
    OSISoft
    “E-commerce applications have a heavy setup and deployment footprint – they require special consideration for typical sales bursts. The Azure platform facilitates “a la carte” consumption plus the ability to scale up or down dynamically. Leveraging SQL Azure makes a significant dent in the painful data center problem retailers are experiencing.”
    Jean-Yves Martineau
    Founder and CTO,
    Cactus Commerce
    SQL Azure impact on business
    • Realize new, recurring revenue streams and access to new market segments and geographies.
    • 55. Leverage existing application, development efforts, and skill-sets to take advantage and monetize existing IP.
    • 56. Migrate SQL applications to SQL Azure with familiar tools and painless deployment.
    • 57. Reduce or eliminate infrastructure costs to focus its resources on the core application.
  • Online applicationsInnovate and implement ideas quickly and easily
    17
    Web agency provides increased functionality.
    SaaS web platform provider moves to Azure
    “We started out offering traditional websites. Today, customers demand interactive website or web apps that require databases and IT infrastructure. With SQL Azure, we can innovate new ideas for our customers without architecting the and managing the infrastructure.”
    Kyle Bailey,
    Founder and CTO,
    E-Cubed
    “When we built Sitemasher, we tried to find a cloud provider that could provide burst scaling, low latency, and global load balancing across datacenters. We’ll move to SQL Azure to avoid these complexities - we would rather focus our resources on our software to keep our “first mover” advantage in the market.”
    Phil Calvin
    Founder and CTO,
    Sitemasher
    SQL Azure impact on business
    • Low cost of entry and pay-as-you-go pricing make it easy to deploy new projects.
    • 58. Eliminates complexity and speeds time to market.
    • 59. Reduces or eliminates infrastructure costs to allow software provider to focus its resources on the core application.
    • 60. Scalability, reliability, and load balanced, replicated data centers provide performance on demand
  • Custom ApplicationsBuild value in custom applications while reducing costs
    18
    Custom IT firm helps customers reduce costs.
    Developer becomes more competitive.
    “How can we build business in an economy where customers’ IT budgets are shrinking? Our customers are looking for ways to virtualize and consolidate existing apps. Also, smaller departments can’t depend on their downsized IT teams for immediate needs. I truly believe the Azure platform and SQL Azure will help us win that business.”
    Herbert Lewy
    General Manager
    Infocorp Caribbean
    “I ‘m developer , DBA, and most recently a SaaS developer. Suddenly, I am facing a lot of competition as developers look for work. SQL Azure will allow me to leverage my existing skills to move even deeper into the SaaS space and focus more on innovating with data, less with setting up infrastructure.”
    TanzimSaquib
    Software Engineer
    Bangladesh
    SQL Azure impact on business
    • Elimination of complexity of infrastructure makes it easy to deploy new projects quickly.
    • 61. Familiar technologies Windows Azure + SQL Azure allow for painless migration and virtualization of existing applications.
    • 62. Scalability, reliability, and load balanced, replicated data centers provide performance on demand
    • 63. Custom software developers can take on more projects with higher business value (win the business), offering a competitive advantage.
  • Example: Implementation costs for a new projectImplementation cost for a startup company that offers its software as a service with a hosting company.
    Conclusion: We spent over A HALF million up front in the first year on things that are infrastructure related. With Windows Azure, we could avoided having to pay money until we are actually bringing in revenues for our product.
    $150k / year + $250k for system design
    IT Resources
    Specialized IT resources: system architects and system administrator
    • We spent $250 for architecture for the SLA we need (to architect the load balancing, redundancy, scaling, latency handling, etc.) and $150k per year to maintain it.
    $50k
    $50k
    Relational database
    • Then came the data requirements.
    $20k
    $20k
    Infrastructure software
    Server, virtualization, management
    Infrastructure software
    Server, virtualization, management
    • We had to estimate our traffic, storage, bandwidth , and computing power to figure out what to lease, and build out the rest – we needed redundancy, scaling, load balancing, and latency handling.
    $20k
    $20k
    Hardware for SLA
    SLA: geo-scaling, geo-fault tolerant, redundant, etc.
    Hardware for SLA
    SLA: geo-scaling, geo-fault tolerant, redundant, etc.
    $30k
    Infrastructure Hardware
    Servers, Storage
    We host our datacenter externally for rackspace, power, and networks” and provide our own servers, storage.
    $15k/yr
    Hosting costs
    Power, racks, and network traffic provided by hosting company at approx $1,200/mo
    $18k/yr
    With Azure, we would spend about 18k/year to deliver our solution for our current capacity. We may double or triple that, which would be a good problem!
    Traditional
    19
    Azure
  • 64. Windows Azure Platform PricingPay-as-you-consume pricing
    Business Edition
    Bandwidth
    Web Edition
    Per database/month
    $9.99/month
    Up to 1 GB DB space
    Up to 10 Query Hrs
    Per database/month
    $99.99/month
    Up to 10 GB DB space
    Up to 100 Query Hrs
    Per GB transferred
    $0.10 GB Ingress
    $0.15 GB Egress
    20
    Bandwidth
    Messages
    Per transaction
    $0.15/100k
    Per GB transferred
    $0.10 GB Ingress
    $0.15 GB Egress
    Storage
    Bandwidth
    Compute
    Per GB stored and transactions
    $0.15 GB/month
    $0.01/10k storage transaction
    Per GB transferred
    $0.10 GB Ingress
    $0.15 GB Egress
    Per service hour
    $0.12/hour
  • 65. Windows Azure Roadmap
    21
    • Partner/customer hosted
    • 66. Common development model
    • 67. Integrated management
    • 68. Public/private cloud portability
    • 69. Security framework
    • 70. SQL Azure BI
    • 71. Geo investments
    • 72. Legacy app migration
    • 73. Enhanced compliance
    • 74. SQL Azure data hub
    • 75. Commercial launch
    • 76. Geo location
    • 77. Inter-role communication
    • 78. Variable VM sizes
    Future
    CY 10
    PDC ‘09
  • 79. SQL Azure Roadmap
    MIX ‘09
    TechEd
    WWPC
    Migration
    PDC
    Mar 09
    May 09
    Jul 09
    Nov 09
    Sep 09
    Apr 09
    Jun 09
    Aug 09
    Oct 09
    SDS Invitation
    CTP
    Azure Invitation
    CTP
    Commercial Availability (V1)
    Internal Adoption
    Azure Invitation
    CTP
    Commercial Availability (V1)
    SDS Invitation
    CTP
    SDS Invitation CTP – On-board invitation-only customers + some current
    Azure Invitation CTP – On-board early adopters onto the Azure platform
    Commercial Availability with Windows Azure in 2009
    http://msdn.microsoft.com/en-us/sqlserver/dataservices/default.aspx
  • 80. Leveraging SQL Azure for successTwo ways to leverage SQL Azure
    Embedded Model
    “With partner” model
    • Partner embeds SQL Azure into solution
    • 81. Partner bills for solution + SQL Azure fees
    • 82. Partner pays Microsoft for SQL Azure fees
    • 83. Partner receives 4-5% discount
    • 84. Partner builds solution with SQL Azure
    • 85. Partner bills customer only for partner application (excluding SQL Azure fees)
    • 86. Customer pays Microsoft for SQL Azure fees
    Ways to consume Windows Azure
    Consumption
    “Pay as you go and grow”
    Available at PDC launch
    • Low barrier to entry and flexibility
    • 87. Optimized for cloud elasticity
    Volume licensing
    “Coordinated purchasing”
    Planned for post PDC
    • Unified purchasing through EA
    • 88. Introduction to volume discount
    Subscription
    “Value for a commitment”
    Select offers at PDC
    • Discounts for commitment
    • 89. Plans for payment predictability
  • Agenda
    This presentation is about taking advantage of the changing economy with SQL Azure. Our agenda is:
    Economic, business, and technology trends
    How to leverage SQL Azure for success
    Why Microsoft?
    24
  • 90. Why Microsoft?
    25
    Microsoft is committed to help you succeed in the cloud:
    • Committed to delivering a dependable and scalable cloud computer experience for its partners
    • 91. Your familiar and trusted environment in the cloud to simplify your transition and leverage your existing skills
    • 92. The largest network of partners and infrastructure and support to help you succeed
    • 93. Offers to help you test and transition to the cloud
  • Microsoft is committed to the cloudTrust, commitment, and capacity to invest
    26
    Factoid: Microsoft intends to ramp up the number of servers running in its data centers worldwide by 15 times over the next 5 years
    “Cloud computing is ultimately going to be, do you trust this provider to have more to lose than I have to lose as a company if they mess me up? Microsoft has both the capacity to invest and the willingness to be in that kind of a business and to give that kind of trust assurance to developers and to enterprises,“
    Ray Ozzie, Chief Software Architect, Microsoft Corporation
    Ozzie on Azure: It all comes down to trust from CNET News.com
    “IDC sees the launch of the Windows Azure Platform as a first step in a long evolutionary path that customers will take moving them from today’s self-hosted IT to consuming a hybrid of both internally and externally hosted services, and if so desired, could eventually support a fully outsourced model.”
    —IDC Insight, Microsoft Unveils Cloud Services Strategy and the Windows Azure Platform:
    Managing Customer Expectations and Competitive Pressures as Solution Evolves Is Key, Nov 2008, Doc #215034
  • 94. Microsoft is building to scale!
    • 2B Live Search queries/month
    • 95. 10B MSN page views/month
    • 96. 30B Live ID authentications/month
    • 97. 240B Messenger messages/month
    • 98. $500 million per data center
    • 99. 10,000 servers/month
    We’re running scale services now
    We’re building to run your services
    27
  • 100. Microsoft provides the power of choiceIt is not an all or nothing proposition
    Choose which models are right for your business: on premise, hosted, cloud
    Deploy your solution anywhere with same tools, infrastructure, and data solution
    Re-use your existing intellectual property and know-how across all platforms
    Deployment models
    28
  • 101. Leverage what you already know
    • .NET developers use existing skills
    • 102. Use familiar tools such as Visual Studio
    • 103. Built on standards and web protocols such as REST & SOAP
    • 104. Low/no cost to get started
    Best Developer On-ramp
    • Broad set of developer services
    • 105. Mix & match services based on the needs of your application
    • 106. Extensible portfolio of proven applications:
    • 107. Windows
    • 108. Office Live
    • 109. SharePoint
    • 110. CRM Online
    Comprehensive Cloud Platform
    • Integrate with existing assets such as AD & premises applications
    • 111. Platform spans mobile, client, server & cloud
    • 112. Technical depth from proven technologies
    Value from Software+Services
    Strong Ecosystem of Developers, Applications, & Partners
    29
  • 113. Is the Windows Azure Platform Secure?Data Security and Privacy: Myth vs. Reality
    Reality
    Myth
    • Location isn’t nearly as important as security measures.
    • 114. My data is not protected unless it’s at my location
    • 115. As a rule, most security breaches now originate from within an organization.
    • 116. “Your” security can’t be as good as ours.
    • 117. Data is regularly stored offsite as a matter of practice.
    • 118. We can’t lose control of our customer data.
    “Concerns about security are overblown. What we have found is that SaaS providers actually offer better data security and better application reliability than in-house operations, because the data centers are up to date with security management and have built-in redundancy."
    Beth Enslow, Aberdeen, SaaS Apps Gaining Ground as Implementation, ROI Concerns Dwindle: CRM Buyer
    30
  • 119. Windows Azure Platform Service Guarantee
    • Storage servicewill be available/ reachable (connectivity)
    • 120. Your storage requests willbe processed successfully
    • 121. All runningroles will be continuously monitored
    • 122. If role is unhealthy, we will detect and initiate corrective state
    • 123. Your service is connected and reachable via web
    • 124. Internet facing roles will have external connectivity
    • 125. Database is connected to the internet gateway
    • 126. Availability monitoring every 5-minute interval
    • 127. .NET Service Bus endpoint willhave external connectivity
    • 128. Message operation requests willbe processed successfully
    Role instance monitoring and restart
    Compute connectivity
    Database availability
    Storage availability
    Serviceavailability
    >99.95%
    >99.9%
    >99.9%
    Automated Systems Management
    >99.9%
    31
  • 129. The partner ecosystemWindows Azure Platform Partners
    The most comprehensive ecosystem of partners to leverage success with SQL Azure!
  • 130. Start now!Comprehensive Resource to help you get started
    33
    SQL Azure Resources
    • Sign up for the Partner Quick start portal
    • 131. Sign up for the upcoming SQL Azure CTP (August 2009) here
    • 132. Get more information about SQL Azure here including the latest news, feature developments and Whitepapers.
    • 133. Read the SQL Azure FAQs here
    • 134. Learn about SQL Azure from the community (forums, blogs ) here
    • 135. VisitMSDNsite
  • Technical Appendix
    34
  • 136. On premise
    Hosted
    Azure
    How are Windows Azure different?Windows Azure provide flexibility based on actual resources needed
    35
    Estimate what you need and pay a fixed “rental” fee.
    Cost
    Pay only for what you consume
    Capital expenditure
    Requires IT resources to set up and maintain hardware and software
    Requires some IT resources to set up and maintain software
    Maintenance
    Requires no IT resources to maintain
    You own some software and / or lease some software
    Software
    You consume software as part of package.
    You own license
    On-premise servers, networks, storage + hardware for backup and scaling
    Basic infrastructure is hosted. May require additional hardware for backup and scaling.
    All hardware and software is provided as a service.
    Hardware
    Companies using traditional hosting must choose carefully when they decide how many servers to rent: too few and they could lose customers, too many and they could pay for resources they don't need. Cloud hosting allows flexibility based on the resources that they actually need.
  • 137. Why SQL Azure?Same application, same database from on premise to cloud
    36
    On premise
    Hosted
    SQL Azure
    Dedicated database that scales to the limits of the hosted resource config.
    Dedicated database that scales to the limits of on-premise resources
    Scalability
    Unlimited, automatic scaling to handle bursts
    Requires IT resources to set up and maintain hardware and software
    Requires additional resources above basic hosting configurations
    Self managing, self healing with automatic failure detection, failover,
    Availability
    Single-tenant applications developed for on premise.
    Single tenant applications are hosted off-premise
    Multi tenant applications architected as a service or point solutions
    Tenancy
    Database needs to be architected, deployed, and maintained
    Database needs to be provisioned in the hosted configuration
    Provisioning
    Low friction provisioning – no setup required
    “Lease” the database storage and compute capacity you think you require
    Invest in hardware and database software up front as capital expense
    Pay as you consume – “make money before you spend money”
    Payment model
  • 138. Database Choices
    Value Props:
    • Full h/w control – size/scale
    • 139. 100% of API surface area
    • 140. Roll-your-own HA/DR/scale
    Value Props:
    • 100% of API surface area
    Roll-your-own HA/DR/scale
    Dedicated
    On-premise
    • SQL Server or other s/w on-premise
    • 141. Resource governance @ machine
    • 142. Security @ DB Server/OS
    Hosted
    • Hosted SQL Server
    • 143. Resource governance @ VM
    • 144. Security @ DB Server/OS
    Value Props:
    • Auto HA, Fault-Tolerance
    • 145. Friction-free scale
    • 146. Self-provisioning
    • 147. Subset of API surface area
    Resources
    SQL Azure
    • Virtual DB server
    • 148. Resource governance @ DB
    • 149. Security @ DB/Virtual Server
    Shared
    Low
    “Friction”/Control
    High
    SQL Azure V1 targets scenarios that live in the lower left quadrant