Who We Are


Monroe County’s Official Tourism Promotion Agency



In business since 1932



Our mission is to AGGRESSIV...
Revenue comes from.
 A portion of the Monroe County Hotel Tax
 In-kind member and partner support/co-op programs
 Membe...
• Approximately 1.7 Million
Visitors Each Year
• Economic Impact Nearly $1
billion

• State Taxes Generated:
$58 million +...
Strategies:
Attract a wide range of visitors to
Rochester and Monroe County.
Provide existing Visitors with:
• Exceptional...
Increase collaboration and investments among members and regional
partners - take a regional lead when appropriate.
VisitR...
Assist the community and region in its growth
as a highly appealing destination
by recommending and advocating for
develop...
Departments:

• Meetings/Convention Sales

• Convention/Visitor Services
• Communications/PR
• Membership

• Tourism Sales...
Meetings and Conventions
• The VisitRochester Meetings
and Convention team actively
seeks out new business and
leads by

•...
Meetings and Conventions

A Meeting/Conference Delegate/Exhibitor
spends approximately $275.00-$415.00 a day
• Monroe Coun...
Locals are the Key—Here’s How Locals Can Help

• What organizations are you
affiliated with - both
professionally and pers...
Affinity Markets for Rochester

• Agricultural
• Cultural
• Deaf & Hard-of-Hearing
• Educational

• Engineering
• GLBT
• G...
Meetings and Conventions Impact
our Region by…
• Economic impact on our community
• Exposure of the community to those tha...
Examples of Local Collaborations
Rochester Institute of Technology
•

National Council of University Research (280 room ni...
Help Us Help the Community

• Visit Rochester's
Experienced Sales Team
will take over once
introductions have been
made
• ...
Marketing to Leisure Travelers
A Welcome Surprise
Canada a target market

• Just 90 minutes across the border
• The exchan...
Marketing to New York City
Influencers
Presence: Making Rochester
NYC Connections

A NY/NY market development program
in p...
Marketing to Those Visitors Who
are Already Here

VisitRochester Again!
• Business visitors
• Convention/meeting attendees...
Niche Market Cards
VisitRochester has identified 10 key markets for our region.
Flowers

Hike, Bike &
Paddle

Wine & Culin...
Student & Parent Market
ROC 101 Cheat Sheet
And other college
collaborations

• Actively working with
colleges & universit...
Families with Kids Market
Family Funtastic
• Rochester is a family-friendly
destination
• VisitRochester works closely
wit...
Golf Consumer Markets

Golf is Great in Rochester and the Finger Lakes

• There are over 40 semi-private
and public course...
New Visitor’s Guide—Explore Greater Rochester

VisitRochester/Rochester
Business Journal
partnership to make

Explore Grea...
Wegmans Finger Lakes Guide

• VisitRochester/Wegmans partnership
• Inserted in May Menu magazine
• Includes Rochester/Fing...
Savor Rochester

VisitRochester/Palmer’s partnership with Restaurant Week to
encourage local residents to take family and ...
THANK YOU!
Visit us at

Or follow us
On Facebook: facebook.com/VisitRochester

On Twitter: twitter.com/VisitRochester
On Y...
General purpose pp
General purpose pp
Upcoming SlideShare
Loading in …5
×

General purpose pp

172 views
91 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
172
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

General purpose pp

  1. 1. Who We Are  Monroe County’s Official Tourism Promotion Agency  In business since 1932  Our mission is to AGGRESSIVELY sell and market Greater Rochester as a preferred destination—for meetings, conventions, business travel and leisure travel  Increase visitor spending to enhance the economy  Advocate for appropriate destination development  Increase awareness, appreciation, and support for the visitor industry.  Budget Approximately $ 3 million+
  2. 2. Revenue comes from.  A portion of the Monroe County Hotel Tax  In-kind member and partner support/co-op programs  Membership dues  Matching grants funded by I Love NY Consist of 18 full time staff and approximately 20 part time staff
  3. 3. • Approximately 1.7 Million Visitors Each Year • Economic Impact Nearly $1 billion • State Taxes Generated: $58 million + • County Taxes Generated: $64 million + • Tourism accounts for 15,00 direct jobs in Monroe County
  4. 4. Strategies: Attract a wide range of visitors to Rochester and Monroe County. Provide existing Visitors with: • Exceptional level of service • Information • Hospitality • Resulting in: • Future return visits • Passing on appreciation of the area’s hospitality and attractions
  5. 5. Increase collaboration and investments among members and regional partners - take a regional lead when appropriate. VisitRochester is a membership organization with over 400 members in the Greater Rochester and Finger Lakes Region representing…. Sleep See & Do Community Eat & Drink Shop Services
  6. 6. Assist the community and region in its growth as a highly appealing destination by recommending and advocating for development or change.
  7. 7. Departments: • Meetings/Convention Sales • Convention/Visitor Services • Communications/PR • Membership • Tourism Sales • Finance • Rochester Finger Lakes Film & Video Office
  8. 8. Meetings and Conventions • The VisitRochester Meetings and Convention team actively seeks out new business and leads by • Attending trade shows • Hosting potential meeting planners • Organizing and hosting Familiarization Tours • Identifying local contacts of regional, state, and national organizations
  9. 9. Meetings and Conventions A Meeting/Conference Delegate/Exhibitor spends approximately $275.00-$415.00 a day • Monroe County has 7014 Hotel Rooms • Conferences from 10-5,000 delegates • They leave $$$ behind at  Hotels  Restaurants  Gas  Shopping  Attractions
  10. 10. Locals are the Key—Here’s How Locals Can Help • What organizations are you affiliated with - both professionally and personally? • Can you personally help us by making connections with these organizations? • How can your organization incentivize employees/members/students to actively work on bringing organizations to Rochester?
  11. 11. Affinity Markets for Rochester • Agricultural • Cultural • Deaf & Hard-of-Hearing • Educational • Engineering • GLBT • Government • Hobby • Medical • NYS Markets (All) • Optics, Imaging, Photography • Religious • Trade, Business, Commercial
  12. 12. Meetings and Conventions Impact our Region by… • Economic impact on our community • Exposure of the community to those that would not otherwise have come
  13. 13. Examples of Local Collaborations Rochester Institute of Technology • National Council of University Research (280 room nights) • American Ceramic Society (250 room nights) • National Collegiate EMS Foundation (400 room nights Greater Rochester Enterprise • Wegmans State Science and Technology Institute (400 rooms) • Fuel Cell Conference (248 rooms) • American Cheese Society (800 room nights) • Food Marketing Institute (600+ room nights) University of Rochester • American Urological Association (580 room nights • Pediatric Nursing Conference (25 room nights) • Batten Disease Support and Research Association (415 room nights) • Neural Ceroid Lipofuinoses (450 room nights) • Esophageal Surgery Conference (65room nights) • Association of Computational Linguistics (700 room nights) • Optical Society of America (2,935 room nights)
  14. 14. Help Us Help the Community • Visit Rochester's Experienced Sales Team will take over once introductions have been made • Our Convention Services Team will assist organizers make sure everything goes smoothly
  15. 15. Marketing to Leisure Travelers A Welcome Surprise Canada a target market • Just 90 minutes across the border • The exchange rate is favorable to them • We are an affordable destination • Family-friendly This co-op program with regional partners consists of… • A Welcome Surprise printed piece in the Toronto Sun • Cross-Border ShowcaseVisitRochester produced radio show in Ontario • Online and social media components
  16. 16. Marketing to New York City Influencers Presence: Making Rochester NYC Connections A NY/NY market development program in partnership with Delta Airlines VisitRochester present at NYC events • NYC Chamber of Commerce events • Crain’s Business Review Breakfasts • New York Society of Association Executives Next Steps • Presence in NYC at 8-10 events • Engage with individuals • Cultivate informed relationships • Maintain continuity of contact • Host selected individuals • Foster a growing knowledge for NYC/Rochester network • Ask for support from allies End Game • A group of NYC based allies who will willingly assist VisitRochester in pursuit of business and opportunities
  17. 17. Marketing to Those Visitors Who are Already Here VisitRochester Again! • Business visitors • Convention/meeting attendees • Leisure visitors • Parents of college students (either looking at schools or visiting their children).
  18. 18. Niche Market Cards VisitRochester has identified 10 key markets for our region. Flowers Hike, Bike & Paddle Wine & Culinary Golf Photography & Film Dance & Theatre Travel with Kids Destination Shopping Music Women’s Heritage & Rights
  19. 19. Student & Parent Market ROC 101 Cheat Sheet And other college collaborations • Actively working with colleges & universities to acquaint students with all Rochester has to offer • Provide ROC 101 sheets to local colleges –personalized for each college or university • Explore ways to bring high school students here on tours/experiences Printable PDF’s available to schools on request.
  20. 20. Families with Kids Market Family Funtastic • Rochester is a family-friendly destination • VisitRochester works closely with attractions and businesses that cater to this market • Our hotels offer many packages that are attractive to families—including some that offer free pizza & soda with an over-night visit
  21. 21. Golf Consumer Markets Golf is Great in Rochester and the Finger Lakes • There are over 40 semi-private and public courses within a short drive of Rochester • In 2013 Rochester will host both the PGA and LPGA Championships • Rochester is the only city to have hosted both in the same year • Recently, VisitRochester partnered with the PGA for two receptions in Toronto • VisitRochester will use this opportunity to show-off the area to potential meeting planners, event site selectors, and travel media.
  22. 22. New Visitor’s Guide—Explore Greater Rochester VisitRochester/Rochester Business Journal partnership to make Explore Greater Rochester the official visitors’ guide for the region
  23. 23. Wegmans Finger Lakes Guide • VisitRochester/Wegmans partnership • Inserted in May Menu magazine • Includes Rochester/Finger Lakes spread and contest
  24. 24. Savor Rochester VisitRochester/Palmer’s partnership with Restaurant Week to encourage local residents to take family and friends to locally owned establishments
  25. 25. THANK YOU! Visit us at Or follow us On Facebook: facebook.com/VisitRochester On Twitter: twitter.com/VisitRochester On YouTube: youtube.com/VisitRochester

×