Engaging Emerging Generations: Demographically Changed and Generationally Redefined

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To effectively engage with the emerging generations we need to understand the shaping influences in the world they are growing up in. As Generation Y increasingly fill our workplaces, Gen Z are today's students and Generation Alpha are filling our preschools.
We are living in times of unprecedented change which is shaping the worldview of these emerging generations. A decade ago if we talked about tweets, status updates, androids and cloud computing, people would have wondered what we were talking about! In Australia, we are not only experiencing an ageing population, but also a baby boom, with record births, exceeding 300,000 being reached in 2012.

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Engaging Emerging Generations: Demographically Changed and Generationally Redefined

  1. 1. Engaging Emerging Generations: Demographically Changed & Geographically Redefined Claire Madden www.clairemadden.com
  2. 2. Know the Times bit.ly/knowthetimes
  3. 3. #1 Demographically changed
  4. 4. 1972
  5. 5. 2012
  6. 6. 2052
  7. 7. Today: 1 retiree : 5 workers 2050: 1 retiree : 2.7 workers Ageing workforce Total population increase: 370,000 Working age population increase: 170,000
  8. 8. #2 Generationally redefined
  9. 9. Builders Generation Aged 68+ 11% pop 1% of workforce 0% in 2020
  10. 10. Boomers: Aged 49-67 Prime Ministers William McMahon 1971-1972 Malcolm Fraser 1975-1983 Gough Whitlam 1972-1975 23% pop 34% of workforce 17% in 2020
  11. 11. Worldview: Boomers Technology / Music Television 1956 Audio Cassette 1962 Colour Television 1975 Elvis The Beatles
  12. 12. Worldview: Boomers Social Events Decimal Currency 1966 Neil Armstrong 1969 Vietnam War 1965- 1973 Cyclone Tracy 1974 Advance Australia Fair 1974
  13. 13. Gen X: Aged 34-48 Prime Ministers Bob Hawke 1983-1991 Paul Keating 1991-1996 21% of pop 42% of workforce 36% in 2020
  14. 14. Worldview Gen X Technology / Music VCR 1976 Walkman 1979 IBM Personal Computer 1981 Madonna The Eagles Tina Turner
  15. 15. Worldview: Gen X Social Events Haley’s Comet 1986 Stock market crash 1987 Berlin Wall 1989 Newcastle Earthquake 1989
  16. 16. Gen Y: Aged 19-33 Prime Ministers John Howard 1996-2007 Kevin Rudd 2007- 2010 21% of pop 21% of workforce 35% in 2020
  17. 17. Worldview: Gen Y Technology SMS / mobile phones 1995 DVDs 1995 Playstation / XBox / Wii World Wide Web 1995 Email 1995 Social media – web 2.0
  18. 18. Worldview: Gen Y Social Events Thredbo disaster 1997 Columbine Shootings 1999 New Millennium 2000 September 11, 2001 Bali Bombing 2002
  19. 19. Gen Z: Aged 3-18 Prime Ministers Kevin Rudd 2007- 2010 Julia Gillard 2010 - current 19% of pop 2% of workforce 12% in 2020
  20. 20. Worldview: Gen Z Technology
  21. 21. Speaking Gen Z A quiz! dis chron epic defs lms soz foshizzle ttyl confuzzled chillax hectic lol rofluts bff all g tbh
  22. 22. www.clairemadden.com www.mccrindle.com.au | info@mccrindle.com.au FREECALL1800TRENDS (1800873 637) Claire Madden: claire@mccrindle.com.au

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