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Presentation nautica
 

Presentation nautica

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    Presentation nautica Presentation nautica Presentation Transcript

    • Friday, June 1, 12
    • Friday, June 1, 12
    • American Classic, Modern InterpretationFriday, June 1, 12
    • Scanning the HorizonFriday, June 1, 12
    • Bustling Port • Bed and bath is a $10 billion market in China. • Industry is growing at an annual compound rate of 20%Friday, June 1, 12
    • Purser’s AccountFriday, June 1, 12
    • Ships Cabin • Increasing in spending on home decorationFriday, June 1, 12
    • Enemy ShipsFriday, June 1, 12
    • Clear HorizonFriday, June 1, 12
    • Stormy Waters • Product modification – Consumer usage: comforter and top sheet – Color palette: warm tones and vibrant patterns similar to Spring ‘12 collectionFriday, June 1, 12
    • Nautica VesselFriday, June 1, 12
    • China Harbor • Urbanization • Newly-weds • TourismFriday, June 1, 12
    • Landlubbers • Age 25-40 • Medium-high income • 1st-tier cities • Embrace adventure, relaxation, freedom and escapism.Friday, June 1, 12
    • DeckhandsFriday, June 1, 12
    • Only Nautica Home Brings Authentic American Aspiration to Your Home through a Modern Interpretation of Coastal Lifestyle, Adventure and Escapism.Friday, June 1, 12
    • Maiden VoyageFriday, June 1, 12
    • First Mate • Shanghai Konglong Textile Co. Ltd. (SKT)Friday, June 1, 12
    • MerchantsFriday, June 1, 12
    • 美式经典 现代演绎 American Classic Modern InterpretationFriday, June 1, 12
    • Beyond the SeasFriday, June 1, 12
    • Ships CabinFriday, June 1, 12
    • Sea StoriesTotal Sales Revenue Communication BudgetYear 1: Year 1:$8,500,000 OUTDOORS (15$) = $1,275,000 WEBSITE MAGAZINES EXPERIENTIALFriday, June 1, 12
    • MagazineFriday, June 1, 12
    • BillboardsFriday, June 1, 12
    • P.O.P MaterialsFriday, June 1, 12
    • WebsiteFriday, June 1, 12
    • Hotel Product PlacementFriday, June 1, 12
    • Pop-up StoreFriday, June 1, 12
    • Public RelationsFriday, June 1, 12
    • Public RelationsFriday, June 1, 12
    • All Aboard!Friday, June 1, 12