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Presentation nautica

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Transcript

  • 1. Friday, June 1, 12
  • 2. Friday, June 1, 12
  • 3. American Classic, Modern InterpretationFriday, June 1, 12
  • 4. Scanning the HorizonFriday, June 1, 12
  • 5. Bustling Port • Bed and bath is a $10 billion market in China. • Industry is growing at an annual compound rate of 20%Friday, June 1, 12
  • 6. Purser’s AccountFriday, June 1, 12
  • 7. Ships Cabin • Increasing in spending on home decorationFriday, June 1, 12
  • 8. Enemy ShipsFriday, June 1, 12
  • 9. Clear HorizonFriday, June 1, 12
  • 10. Stormy Waters • Product modification – Consumer usage: comforter and top sheet – Color palette: warm tones and vibrant patterns similar to Spring ‘12 collectionFriday, June 1, 12
  • 11. Nautica VesselFriday, June 1, 12
  • 12. China Harbor • Urbanization • Newly-weds • TourismFriday, June 1, 12
  • 13. Landlubbers • Age 25-40 • Medium-high income • 1st-tier cities • Embrace adventure, relaxation, freedom and escapism.Friday, June 1, 12
  • 14. DeckhandsFriday, June 1, 12
  • 15. Only Nautica Home Brings Authentic American Aspiration to Your Home through a Modern Interpretation of Coastal Lifestyle, Adventure and Escapism.Friday, June 1, 12
  • 16. Maiden VoyageFriday, June 1, 12
  • 17. First Mate • Shanghai Konglong Textile Co. Ltd. (SKT)Friday, June 1, 12
  • 18. MerchantsFriday, June 1, 12
  • 19. 美式经典 现代演绎 American Classic Modern InterpretationFriday, June 1, 12
  • 20. Beyond the SeasFriday, June 1, 12
  • 21. Ships CabinFriday, June 1, 12
  • 22. Sea StoriesTotal Sales Revenue Communication BudgetYear 1: Year 1:$8,500,000 OUTDOORS (15$) = $1,275,000 WEBSITE MAGAZINES EXPERIENTIALFriday, June 1, 12
  • 23. MagazineFriday, June 1, 12
  • 24. BillboardsFriday, June 1, 12
  • 25. P.O.P MaterialsFriday, June 1, 12
  • 26. WebsiteFriday, June 1, 12
  • 27. Hotel Product PlacementFriday, June 1, 12
  • 28. Pop-up StoreFriday, June 1, 12
  • 29. Public RelationsFriday, June 1, 12
  • 30. Public RelationsFriday, June 1, 12
  • 31. All Aboard!Friday, June 1, 12