Friday, June 1, 12
Friday, June 1, 12
American Classic, Modern InterpretationFriday, June 1, 12
Scanning the HorizonFriday, June 1, 12
Bustling Port      • Bed and bath is a $10 billion market in China.      • Industry is growing at an annual compound rate ...
Purser’s AccountFriday, June 1, 12
Ships Cabin      • Increasing in spending on home decorationFriday, June 1, 12
Enemy ShipsFriday, June 1, 12
Clear HorizonFriday, June 1, 12
Stormy Waters      • Product modification        – Consumer usage: comforter and top sheet        – Color palette: warm to...
Nautica VesselFriday, June 1, 12
China Harbor      • Urbanization      • Newly-weds      • TourismFriday, June 1, 12
Landlubbers      •    Age 25-40      •    Medium-high income      •    1st-tier cities      •    Embrace adventure, relaxa...
DeckhandsFriday, June 1, 12
Only Nautica Home Brings              Authentic American Aspiration to                     Your Home through a Modern     ...
Maiden VoyageFriday, June 1, 12
First Mate      • Shanghai Konglong Textile Co. Ltd. (SKT)Friday, June 1, 12
MerchantsFriday, June 1, 12
美式经典                           现代演绎                      American Classic                     Modern InterpretationFriday,...
Beyond the SeasFriday, June 1, 12
Ships CabinFriday, June 1, 12
Sea StoriesTotal Sales Revenue                                  Communication BudgetYear 1:                               ...
MagazineFriday, June 1, 12
BillboardsFriday, June 1, 12
P.O.P MaterialsFriday, June 1, 12
WebsiteFriday, June 1, 12
Hotel Product PlacementFriday, June 1, 12
Pop-up StoreFriday, June 1, 12
Public RelationsFriday, June 1, 12
Public RelationsFriday, June 1, 12
All Aboard!Friday, June 1, 12
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Presentation nautica

  1. 1. Friday, June 1, 12
  2. 2. Friday, June 1, 12
  3. 3. American Classic, Modern InterpretationFriday, June 1, 12
  4. 4. Scanning the HorizonFriday, June 1, 12
  5. 5. Bustling Port • Bed and bath is a $10 billion market in China. • Industry is growing at an annual compound rate of 20%Friday, June 1, 12
  6. 6. Purser’s AccountFriday, June 1, 12
  7. 7. Ships Cabin • Increasing in spending on home decorationFriday, June 1, 12
  8. 8. Enemy ShipsFriday, June 1, 12
  9. 9. Clear HorizonFriday, June 1, 12
  10. 10. Stormy Waters • Product modification – Consumer usage: comforter and top sheet – Color palette: warm tones and vibrant patterns similar to Spring ‘12 collectionFriday, June 1, 12
  11. 11. Nautica VesselFriday, June 1, 12
  12. 12. China Harbor • Urbanization • Newly-weds • TourismFriday, June 1, 12
  13. 13. Landlubbers • Age 25-40 • Medium-high income • 1st-tier cities • Embrace adventure, relaxation, freedom and escapism.Friday, June 1, 12
  14. 14. DeckhandsFriday, June 1, 12
  15. 15. Only Nautica Home Brings Authentic American Aspiration to Your Home through a Modern Interpretation of Coastal Lifestyle, Adventure and Escapism.Friday, June 1, 12
  16. 16. Maiden VoyageFriday, June 1, 12
  17. 17. First Mate • Shanghai Konglong Textile Co. Ltd. (SKT)Friday, June 1, 12
  18. 18. MerchantsFriday, June 1, 12
  19. 19. 美式经典 现代演绎 American Classic Modern InterpretationFriday, June 1, 12
  20. 20. Beyond the SeasFriday, June 1, 12
  21. 21. Ships CabinFriday, June 1, 12
  22. 22. Sea StoriesTotal Sales Revenue Communication BudgetYear 1: Year 1:$8,500,000 OUTDOORS (15$) = $1,275,000 WEBSITE MAGAZINES EXPERIENTIALFriday, June 1, 12
  23. 23. MagazineFriday, June 1, 12
  24. 24. BillboardsFriday, June 1, 12
  25. 25. P.O.P MaterialsFriday, June 1, 12
  26. 26. WebsiteFriday, June 1, 12
  27. 27. Hotel Product PlacementFriday, June 1, 12
  28. 28. Pop-up StoreFriday, June 1, 12
  29. 29. Public RelationsFriday, June 1, 12
  30. 30. Public RelationsFriday, June 1, 12
  31. 31. All Aboard!Friday, June 1, 12

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