Social Media Breakfast Waterloo - Digital Trends in the Non-profit Sector

#smbWRSocial Media & Non-profit Sector Social Media Breakfast Waterloo Region March 8, 2012

@snotforprofit www.artez.com http://ca.linkedin.com/in/clairetoronto

What’s Trending?

Canadians & Social Media“No matter which measure you use, Canadians always score high in online engagement.” - ComScore

Canadians & Social MediaOver 60% of online Canadians maintain at least one social networking profile.

Canadians & Social MediaOver 60% of online Canadians maintain at least one social networking profile. Women are more likely than men to visit social networking sites more than once a day.

12% facebook 2% mobile facebook Facebook: A top referrer toour charity & non-profit pages. Yours?

Why engage in social media? Your donors & supporters are there. Your sponsors & media contacts use this tool. An additional channel for brand extension. Competing organizations may acquire marketshare in your space. Nobody needs this slide anymore …

How are charities using social media?92% of the “Top 50” nonprofits inAmerica have at least one socialmedia presence on their homepage.No surprises here, but …

Putting It In Perspective …. 10-14% 100 50 0 All Fundraising Online6%

Positive news ….Online activists are seventimes more likely todonate, compared withsupporters who did notpreviously take an onlineaction for a cause.

Positive news ….Online donation is thefastest growing givingchannel.Acquisition:Direct mail = $1.25Online donor = $0.07

What’s Trending?

Social Login

Avoid multipleusernames & passwords

For an online community

77% of social mediausers prefer social login to traditional registration.

For a donation form

For a fundraising event

Visual Storytelling

Information Sharing

Multimedia Information Sharing

Google.com/publicdata

Social integration with offline events

Participants using social media in fundraising events raise more money on average than participants that do not. 40% more

Mobile AwarenessSmartphones sales now surpass computer sales globally. HUGE!

The hidden mobile channel? 45% of Canadians have a smartphone … Did You Know… Of the over 500 million people on Facebook, more than 250 million access it through a mobile device!

The visible mobile channel 10% of traffic to our fundraising & donation pages is from mobile devices…

Mobile web

1 in 5 visitors to amobile-optimized smallbusiness site make animmediate call to thatbusiness.

Mobile web transactions2.15% of donorsvia mobile web

Mobile applications

Useful mobile apps for fundraising

Mobile apps for event fundraising

Trends for Mobile Channels 24 % decrease in the number of organizations with active text-to-give programs 27% increase in the use of mobile websites …

Google GoMo

Gamification Industry leads, the charitable sector follows?

Online VideoCanadian online video consumption rose 58% in the last 12 months.

Half of videos viewed inCanada are through YouTube

Partnership Experiments

“Five Facebook Giving Campaign Success Stories”

“Five Facebook Giving Campaign Success Stories” Four of the five success stories were corporate sponsored!

“For every X we will Y up to Z” ●

Partner Sponsored CampaignsCorporations Celebrities

Personalization

Own a colour

Adopt a Word

National Sweater Day

The use of email networks Average charity has 1000 email addresses for every 110 Facebook fans…

Social Media Breakfast Waterloo - Digital Trends in the Non-profit Sector

by Claire Kerr

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Social Media Breakfast Waterloo - Digital Trends in the Non-profit Sector Presentation Transcript