Seven Reasons You Didn't Raise Money With Social Media

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Seven Reasons You Didn't Raise Money With Social Media

  1. 1. Seven Reasons Your Charity Didn’t Raise Money On Social Media
  2. 2. 1. Blind Replication Of Other Campaigns
  3. 3. 2. No Internal Buy-In At Your Org Yeah … I guess. It’s not my revenue line though. I heard we are on
  4. 4. 3. Inconsistent Calls To Action
  5. 5. AKA: “Forgetting to ask for money” It’s more of an AWARENESS thing anyway!
  6. 6. 4. Wrong staffer at the helm You, intern… Work all the social medias! How do you spell “foundation”?
  7. 7. Or worse ...
  8. 8. 4. All the wrong staffers at the helm Marketing needs to approve this. I need to approve this! Legal needs to approve this.
  9. 9. 5. Confusing Tools With Strategy Needs more widgets!
  10. 10. 6. Wildly Unrealistic Expectations
  11. 11. 7. Thinking You Can Go It Alone Hi, my org also loves pandas! I’M IGNORING YOU!
  12. 12. For every FAIL TALE there has to be a SUCCESS STORY Right? I’m feeling kinda bummed out now…
  13. 13. Join us at AFP Congress 2010 ... and find out ! Follow on Twitter: #AFPCongress Attend our session: Catchphrase, Boondoggle or Opportunity – the Why and How of Social Media for Fundraising Sandy Gibson, Meghan Warby, Claire Kerr Thursday, December 2nd www.afptoronto.org

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