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Seven Reasons You Didn't Raise Money With Social Media

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http://nonprofity.com 936
http://www.nettuesday.ca 23
http://clairekerr.tumblr.com 9
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Seven Reasons You Didn't Raise Money With Social Media Seven Reasons You Didn't Raise Money With Social Media Presentation Transcript

  • Seven Reasons Your Charity Didn’tRaise Money On Social Media
  • 1. Blind Replication Of Other Campaigns
    I SAW IT ON MASHABLE!
  • 2. No Internal Buy-In At Your Org
    Yeah … I guess.It’s not my
    revenue line though.
    I heard we are on
  • 3. Inconsistent Calls To Action
  • AKA: “Forgetting to ask for money”
    It’s more of anAWARENESS
    thing anyway!
  • 4.Wrong staffer at the helm
    You, intern…Work all the social medias!
    How do you spell
    “foundation”?
  • Or worse ...
  • 4. All the wrong staffers at the helm
    I need to approve this!
    Legal needs to approve this.
    Marketing needsto approve this.
  • 5. Confusing Tools With Strategy
    Needs more widgets!
  • 6. Wildly Unrealistic Expectations
    “Just fill this jar with internet monies, Twitter!”
  • 7. Thinking You Can Go It Alone
    Hi, my org also loves
    pandas!
    I’MIGNORINGYOU!
  • I’m feeling
    kinda bummed
    out now…
    For every FAIL TALEthere has to be a SUCCESS STORY
    Right?
  • Join us at AFP Congress 2010... and find out !
    Follow on Twitter: #AFPCongressAttend our session:Catchphrase, Boondoggle or Opportunity – the Why and How of Social Media for FundraisingSandy Gibson, Meghan Warby, Claire KerrThursday, December 2ndwww.afptoronto.org