Seven Reasons Your Charity Didn’t
Raise Money On Social Media
1. Blind Replication Of Other Campaigns
2. No Internal Buy-In At Your Org
Yeah … I guess.
It’s not my
revenue line
though.
I heard
we are on
3. Inconsistent Calls To Action
AKA: “Forgetting to ask for money”
It’s more of an
AWARENESS
thing anyway!
4. Wrong staffer at the helm
You, intern…
Work all the
social medias!
How do
you spell
“foundation”?
Or worse ...
4. All the wrong staffers at the helm
Marketing needs
to approve this.
I need to
approve
this!
Legal needs
to approve this.
5. Confusing Tools With Strategy
Needs
more
widgets!
6. Wildly Unrealistic Expectations
7. Thinking You Can Go It Alone
Hi, my org
also loves
pandas!
I’M
IGNORING
YOU!
For every
FAIL TALE
there has to be a
SUCCESS STORY
Right?
I’m feeling
kinda bummed
out now…
Join us at AFP Congress 2010
... and find out !
Follow on Twitter: #AFPCongress
Attend our session:
Catchphrase, Boondoggl...
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Seven Reasons You Didn't Raise Money With Social Media

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Seven Reasons You Didn't Raise Money With Social Media

  1. 1. Seven Reasons Your Charity Didn’t Raise Money On Social Media
  2. 2. 1. Blind Replication Of Other Campaigns
  3. 3. 2. No Internal Buy-In At Your Org Yeah … I guess. It’s not my revenue line though. I heard we are on
  4. 4. 3. Inconsistent Calls To Action
  5. 5. AKA: “Forgetting to ask for money” It’s more of an AWARENESS thing anyway!
  6. 6. 4. Wrong staffer at the helm You, intern… Work all the social medias! How do you spell “foundation”?
  7. 7. Or worse ...
  8. 8. 4. All the wrong staffers at the helm Marketing needs to approve this. I need to approve this! Legal needs to approve this.
  9. 9. 5. Confusing Tools With Strategy Needs more widgets!
  10. 10. 6. Wildly Unrealistic Expectations
  11. 11. 7. Thinking You Can Go It Alone Hi, my org also loves pandas! I’M IGNORING YOU!
  12. 12. For every FAIL TALE there has to be a SUCCESS STORY Right? I’m feeling kinda bummed out now…
  13. 13. Join us at AFP Congress 2010 ... and find out ! Follow on Twitter: #AFPCongress Attend our session: Catchphrase, Boondoggle or Opportunity – the Why and How of Social Media for Fundraising Sandy Gibson, Meghan Warby, Claire Kerr Thursday, December 2nd www.afptoronto.org

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