Do you typically sit around a boardroom table waiting for your consultant or technology team to report in on the state of your online campaigns? Are you generally content to let the “digital natives” determine your activities in social spaces? The idea that online strategy begins and ends with the tech savvy folks is outdated! We no longer expect senior decision-makers to be hands-off with everything digital. You don’t have to be an expert on usability, interactive multimedia, social fundraising, or any of the other buzz words of the day to benefit from a broader understanding of your digital infrastructure in relation to sector trends. The most effective non-profit leaders rise to the challenge and work to understand their own online strategies, whether they are internally deployed or developed externally through a consultant. If you're a manager or executive director who is truly serious about improving your non-profit's digital, mobile or social performance, here’s what you need to know to make smart decisions about the future of your organization online.