Mobile Matters:      Theimpact of mobile technologyon peer-driven fundraising#13ntcMobilClaire Kerr@snotforprofit
@snotforprofit                      #13ntcmobil#13ntcmobil @snotforprofit @artezonline
The “post-PC” era?#13ntcmobil @snotforprofit @artezonline
So apparently,             75% of us …#13ntcmobil @snotforprofit @artezonline
What’s wrong with                 25% of you … ?#13ntcmobil @snotforprofit @artezonline
1 in 4 hits to a website are from mobile devices!        Traffic in the US#13ntcmobil @snotforprofit @artezonline
What about ecommerce?             Overall             Traffic                   Overall US                                ...
By the end of 2013 …                                              Mobile                                           eCommer...
What about the charitable sector?                       A data pool of millions of unique                       visitors t...
Charity & NPO fundraising & donation pages                            Over 15% of traffic is from                         ...
Charity/NPO fundraising & donation pages                            But, wait FRESH STATS!                             18-...
Charity/NPO fundraising & donation pages                             18-20% of traffic is from                            ...
The plan today … !   • DATA: How do participants in peer-   driven campaigns use mobile tech?   • DATA: How do donors use ...
The plan today … !  • INSIGHTS: What makes a mobile-  integrated campaign successful (or a #fail)?  • INSIGHTS: What’s “tr...
What drives mobile traffic to charity pages?        Rapid adoption of      smartphones & tablets!                         ...
Mobile Facebook users are                        2x more active                    than non-mobile users#13ntcmobil @snotf...
Most Twitter users access             your tweets through a                 mobile client.                                ...
Email drives mobile traffic#13ntcmobil @snotforprofit @artezonline
The first question we’re asking …       How does the mobile trend impact your             peer-to-peer fundraising        ...
Mobile (and social!) is a sweet spot            for events & campaigns#13ntcmobil @snotforprofit @artezonline
Diving into the research paper                   Download at Artez.com#13ntcmobil @snotforprofit @artezonline
Answering the question: Methodology                  83,566 online participants for                          good causes#1...
Answering the question: The pool of data         Large and small campaigns              $100,000 to $10 million#13ntcmobil...
Traditional#13ntcmobil @snotforprofit @artezonline
Experiential#13ntcmobil @snotforprofit @artezonline
Community driven#13ntcmobil @snotforprofit @artezonline
Mobile use from two perspectives            Donors                                          Participants#13ntcmobil @snotf...
Let’s look at participants…                                             Does mobile                                       ...
Participants had access to 3 digital tools       •Website    •Mobile website      •Mobile app#13ntcmobil @snotforprofit @a...
Technology: Website#13ntcmobil @snotforprofit @artezonline
Technology: Mobile Web Pages                                           Accessible through                                 ...
Technology: Mobile Apps for Android & iOS#13ntcmobil @snotforprofit @artezonline
How could participants fundraise?                 We found three types of user…    1. Using online pages only    2. Using ...
Reviewing three categories of activity    1. Adoption    2. Activation    3. Performance#13ntcmobil @snotforprofit @artezo...
Adoption: How many participants are “mobile”?#13ntcmobil @snotforprofit @artezonline
Adoption: How many participants are “mobile”?                                          23% of registrants                 ...
Adoption: Up to 37% of fundraisers were mobile   40.00%                           Percentage of Active Fundraisers Using M...
Adoption: Up to 37% of fundraisers were mobile   40.00%                           Percentage of Active Fundraisers Using M...
Activation: Did you know?            In a campaign on average, about half                of participants will fundraise.  ...
Activation: % of participants raising over $0#13ntcmobil @snotforprofit @artezonline
Activation: Participants raising over $0             Participants using mobile tools are almost                    2x more...
Performance: Who raises the most money?         Good   Better      Best            How successful are “mobile fundraisers”...
Performance: Who raises the most money?       Participants using one mobile tool          (mobile web or mobile app)      ...
Performance: Who raises the most money?            Participants using both          (mobile web or mobile app)            ...
Performance: Who raises the most money?          Web-only fundraisers: $242.45                Better         Good mobile t...
Performance: Mobile fundraisers raised more  $1,800.00  $1,600.00  $1,400.00  $1,200.00  $1,000.00   $800.00   $600.00   $...
Well ….                            Maybe these folks                         just have richer friends?#13ntcmobil @snotfor...
Performance: Donations per participant           Do mobile          participants            get more           individual ...
Number of donations per participant                                                11.4 12                                ...
Number of donations per participant           Use of two mobile tools increased donations by      123%.                   ...
Remember the 23% who were mobile?   Those    23% mobile enabled event registrants raised              80% of the funds ove...
Does a “mobile lift” exist?                                          On average, 23% of                                   ...
Why?       Mobile tools      make it easier to       raise money?#13ntcmobil @snotforprofit @artezonline
Why?       Your most       engaged &      enthusiastic    supporters love     mobile tools?#13ntcmobil @snotforprofit @art...
OS wars!#13ntcmobil @snotforprofit @artezonline
iPhone vs. Android – % of Fundraisers                            Android                             23%                  ...
iPhone vs. Android – % of Fundraisers     iOS app users raised just      slightly more - $11.21#13ntcmobil @snotforprofit ...
What about donors?  Do donors give through mobile   devices whenpledging in a peer-driven campaign?#13ntcmobil @snotforpro...
Donors are pledging on mobile devices#13ntcmobil @snotforprofit @artezonline
Donors are pledging on mobile devices    Up from 2.15% average   mobile donation in Jan 2012#13ntcmobil @snotforprofit @ar...
Donors are pledging on mobile devices     Mobile web donations       have increased               205%      in the last 12...
Average donation sizes per channel                         $58.87           $49.54                         online         ...
Facebook donations & pledge size   Average Pledge                              Average PledgeReferred by Facebook         ...
Another question you might be asking…     Do mobile fundraisers earn more mobile donations?#13ntcmobil @snotforprofit @art...
Mobile “asks” = Mobile donations?                  Not, really#13ntcmobil @snotforprofit @artezonline
But, wait!                                              Birds of a mobile                                          feather...
What we learned ...                                          What kinds                                          of device...
What we learned ...#13ntcmobil @snotforprofit @artezonline
What we learned ...#13ntcmobil @snotforprofit @artezonline
How to be successful with mobile tech?#13ntcmobil @snotforprofit @artezonline
What do we know about mobile visitors?#13ntcmobil @snotforprofit @artezonline
Mobile use rises to                                           a peak in the                                             ev...
Mobile donation traffic                  Mobile visits to donation pages rise                     to a peak in the evening...
Web donation traffic                 Web traffic to donation pages rises to                       a peak in the mornings.#...
How do folks use fundraising apps?#13ntcmobil @snotforprofit @artezonline
What do we know about mobile visitors?                                          Conversion rates                          ...
What do we know about mobile visitors?                            Number of pages viewed         4.5           4         3...
What do we know about mobile visitors?                             Minutes spent browsing              6              5   ...
What do we know about mobile visitors?                                           Bounce rates                             ...
Insights from Friendship Powered Fundraising app#13ntcmobil @snotforprofit @artezonline
Mobile, social & gender!                              Facebook fundraising app users:                                     ...
Mobile, social & gender!                                            Mobile facebook                                       ...
How to be successful with mobile tech?#13ntcmobil @snotforprofit @artezonline
Integrated marketing of mobile tools#13ntcmobil @snotforprofit @artezonline
#13ntcmobil @snotforprofit @artezonline
#13ntcmobil @snotforprofit @artezonline
How do folks use fundraising apps?#13ntcmobil @snotforprofit @artezonline
Staff education#13ntcmobil @snotforprofit @artezonline
Building mobile into integrated toolkits#13ntcmobil @snotforprofit @artezonline
Building mobile into integrated toolkits#13ntcmobil @snotforprofit @artezonline
Incentives & real-time updates#13ntcmobil @snotforprofit @artezonline
The power of push notifications#13ntcmobil @snotforprofit @artezonline
What doesn’t work ...               Mobile as an “add on”#13ntcmobil @snotforprofit @artezonline
What doesn’t work ...                                      Competing mobile call-to-                                      ...
What doesn’t work ...      Harry Potter & the Half-Mobile Prince#13ntcmobil @snotforprofit @artezonline
What’s Trending?#13ntcmobil @snotforprofit @artezonline
Where fundraising trends are headed ...                                          24% decrease in                          ...
TREND: Mobile vs Responsive#13ntcmobil @snotforprofit @artezonline
Mobile web                                      Worldsgreatestshave.com#13ntcmobil @snotforprofit @artezonline
The rise of responsive design#13ntcmobil @snotforprofit @artezonline
Responsive design            GiveConfidently.ca#13ntcmobil @snotforprofit @artezonline
Responsive design                                          Msf.org.uk#13ntcmobil @snotforprofit @artezonline
“Mobile First”#13ntcmobil @snotforprofit @artezonline
A finicky group?#13ntcmobil @snotforprofit @artezonline
TREND: Online video & mobile viewers      Over 50% of mobile traffic#13ntcmobil @snotforprofit @artezonline
Online video & mobile viewers            Mobile viewers will watch a video that is 3x              longer than viewers on ...
Online video & mobile viewers#13ntcmobil @snotforprofit @artezonline
Clever adoption of low-cost tools#13ntcmobil @snotforprofit @artezonline
TREND: Mobile at “offline” events                            Mobile payment                        options have expanded.....
Mobile check-ins on event day#13ntcmobil @snotforprofit @artezonline
TREND: Second-screen activity!#13ntcmobil @snotforprofit @artezonline
How do folks use fundraising apps?#13ntcmobil @snotforprofit @artezonline
Mobile Giving Foundation      47% of text donors were         prompted by TV#13ntcmobil @snotforprofit @artezonline
TREND: Leveraging existing platforms#13ntcmobil @snotforprofit @artezonline
Leveraging existing platforms#13ntcmobil @snotforprofit @artezonline
Mobile curation tools for storytelling#13ntcmobil @snotforprofit @artezonline
Did you think                                          you’d get through                                             at le...
TREND: Personalization/Gamification#13ntcmobil @snotforprofit @artezonline
TREND: Social ads & fundraising campaigns   Time spent on the internet: 26%   Advertising budget on internet: 22%#13ntcmob...
Where do your supporters spend their time?  Time spent on the internet: 26%  Advertising budget on internet: 22%  Time spe...
TREND: Epic mobile messaging campaigns!#13ntcmobil @snotforprofit @artezonline
Get SMS numbers in your database  Text WARHOL  to 69866 to subscribe!#13ntcmobil @snotforprofit @artezonline
TREND: The rise of infographic culture!#13ntcmobil @snotforprofit @artezonline
TREND: Intersection of social & mobile       “If it’s social,   it must be mobile.”#13ntcmobil @snotforprofit @artezonline
SUMMARY: Fundraising & mobile tech!         Over 15% of traffic to donation forms is from mobile devices.         6.56% of...
SUMMARY: Fundraising & mobile tech   “Mobile fundraisers” raise   2.2x more than non-mobile fundraisers.   Fundraisers usi...
What else do we want to learn?#13ntcmobil @snotforprofit @artezonline
Overlay social & mobile fundraising#13ntcmobil @snotforprofit @artezonline
Facebook is a player             14% of traffic to fundraising & donation              pages comes directly from Facebook....
The impact of Facebook on campaigns                    15-18% of donations                       referred from Facebook   ...
“Facebook is far and away the king”                     "In the last 12 months, how have you                         suppo...
“Facebook is far and away the king”                     "In the last 12 months, how have you                         suppo...
Overlay the effect of social login     Participants use social credentials to register.#13ntcmobil @snotforprofit @artezon...
Social login is popular  • Facebook - 54%  • Twitter - 10%  • Google – 25%       How does it affect         Fundraising?#1...
Benchmark mobile success against social    Fundraisers who connected their account to           Facebook raised on average...
Likelihood to Fundraise       Facebook                           Non-Facebook      Registrants                          Re...
Grab the whitepapers for more info                   Download at Artez.com#13ntcmobil @snotforprofit @artezonline
www.slideshare.net/clairekerr      @snotforprofit                      #13ntcmobil#13ntcmobil @snotforprofit @artezonline
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!                       INSERT                   ...
NTC 2013 - Mobile Matters: The impact of mobile technology on fundraising
NTC 2013 - Mobile Matters: The impact of mobile technology on fundraising
Upcoming SlideShare
Loading in...5
×

NTC 2013 - Mobile Matters: The impact of mobile technology on fundraising

1,036

Published on

Does having a smartphone or tablet make you a better fundraiser when raising money for good causes? Do mobile visitors to charity websites donate through mobile devices? We dove into the data to answer those questions, analyzing over 86,000 participants in North American charity campaigns and hundreds of thousands of individual donations. We discovered mobile-optimized supporters were significantly more successful at raising money. Review this session to learn more about the metrics behind mobile fundraising and how non-profit organizations like yours are reaching out to mobile-optimized audiences!

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,036
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 40% of our internet time is spend on mobile devices!!!
  • http://www.walkersands.com/quarterlymobiletraffic Walker Sands,
  • http://icebreakerconsulting.com/mobile-e-commerce-sales-reach-new-heights-during-2012/
  • http://icebreakerconsulting.com/mobile-e-commerce-sales-reach-new-heights-during-2012/
  • Currently 18.5% March – April
  • 350% increase in under 2 years!
  • http://marketingland.com/report-nearly-40-percent-of-internet-time-now-on-mobile-devices-34639
  • Knotice biannual report says 41 percent of commercial emails were opened on mobile devices in the second half of 2012
  • 23,000 users, 25-34 age range
  • Research also indicates that women are more active on Facebook than men. For example, a Pew survey estimated that women average 21 updates a month, as compared to 6 updates for men.
  • Women 35-54 most active in social networking on a mobile device.
  • AFP & Kaptivate http://www.afpnet.org/Audiences/ReportsResearchDetail.cfm?ItemNumber=5699
  • "Mobile first" and "unobtrusive JavaScript"/"progressive enhancement" (strategies for when a new site design is being considered) – Dynamic CSS
  • http://changemarketing.ca/2013/01/24/infographic-why-you-need-to-go-mobile/ Google
  • http://threemotion.co.uk/the-power-of-online-video-the-stats-2013/
  • http://blog.eloqua.com/online-video-marketing-statistics/
  • 23,000 users, 25-34 age range
  • http://storify.com/undp/mdgmomentum-twitter-rally-for-the-millennium-deve
  • BEARDATHON.CA
  • BEARDATHON.CA
  • http://pinterest.com/pin/280489883012396806/
  • Georgetown University's Centre for Social Impact Communication and Waggener Edstrom Worldwide have a published a very interesting study, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes.
  • NTC 2013 - Mobile Matters: The impact of mobile technology on fundraising

    1. 1. Mobile Matters: Theimpact of mobile technologyon peer-driven fundraising#13ntcMobilClaire Kerr@snotforprofit
    2. 2. @snotforprofit #13ntcmobil#13ntcmobil @snotforprofit @artezonline
    3. 3. The “post-PC” era?#13ntcmobil @snotforprofit @artezonline
    4. 4. So apparently, 75% of us …#13ntcmobil @snotforprofit @artezonline
    5. 5. What’s wrong with 25% of you … ?#13ntcmobil @snotforprofit @artezonline
    6. 6. 1 in 4 hits to a website are from mobile devices! Traffic in the US#13ntcmobil @snotforprofit @artezonline
    7. 7. What about ecommerce? Overall Traffic Overall US eCommerce 23% 11% Percentage mobile …#13ntcmobil @snotforprofit @artezonline
    8. 8. By the end of 2013 … Mobile eCommerce is on the rise! 15% $38.4 billion#13ntcmobil @snotforprofit @artezonline
    9. 9. What about the charitable sector? A data pool of millions of unique visitors to charity & NPOs pages#13ntcmobil @snotforprofit @artezonline
    10. 10. Charity & NPO fundraising & donation pages Over 15% of traffic is from mobile devices…#13ntcmobil @snotforprofit @artezonline
    11. 11. Charity/NPO fundraising & donation pages But, wait FRESH STATS! 18-20% of traffic is from mobile devices – April 2013#13ntcmobil @snotforprofit @artezonline
    12. 12. Charity/NPO fundraising & donation pages 18-20% of traffic is from mobile devices… Up from 4% in 2011#13ntcmobil @snotforprofit @artezonline
    13. 13. The plan today … ! • DATA: How do participants in peer- driven campaigns use mobile tech? • DATA: How do donors use mobile tech? • DATA: What do we know about mobile visitors to charity & NPO websites?#13ntcmobil @snotforprofit @artezonline
    14. 14. The plan today … ! • INSIGHTS: What makes a mobile- integrated campaign successful (or a #fail)? • INSIGHTS: What’s “trending” in the world of mobile technology & fundraising?#13ntcmobil @snotforprofit @artezonline
    15. 15. What drives mobile traffic to charity pages? Rapid adoption of smartphones & tablets! What we’re doing on smartphones & tablets!#13ntcmobil @snotforprofit @artezonline
    16. 16. Mobile Facebook users are 2x more active than non-mobile users#13ntcmobil @snotforprofit @artezonline
    17. 17. Most Twitter users access your tweets through a mobile client. 60%#13ntcmobil @snotforprofit @artezonline
    18. 18. Email drives mobile traffic#13ntcmobil @snotforprofit @artezonline
    19. 19. The first question we’re asking … How does the mobile trend impact your peer-to-peer fundraising campaigns and events?#13ntcmobil @snotforprofit @artezonline
    20. 20. Mobile (and social!) is a sweet spot for events & campaigns#13ntcmobil @snotforprofit @artezonline
    21. 21. Diving into the research paper Download at Artez.com#13ntcmobil @snotforprofit @artezonline
    22. 22. Answering the question: Methodology 83,566 online participants for good causes#13ntcmobil @snotforprofit @artezonline
    23. 23. Answering the question: The pool of data Large and small campaigns $100,000 to $10 million#13ntcmobil @snotforprofit @artezonline
    24. 24. Traditional#13ntcmobil @snotforprofit @artezonline
    25. 25. Experiential#13ntcmobil @snotforprofit @artezonline
    26. 26. Community driven#13ntcmobil @snotforprofit @artezonline
    27. 27. Mobile use from two perspectives Donors Participants#13ntcmobil @snotforprofit @artezonline
    28. 28. Let’s look at participants… Does mobile technology make participants better fundraisers?#13ntcmobil @snotforprofit @artezonline
    29. 29. Participants had access to 3 digital tools •Website •Mobile website •Mobile app#13ntcmobil @snotforprofit @artezonline
    30. 30. Technology: Website#13ntcmobil @snotforprofit @artezonline
    31. 31. Technology: Mobile Web Pages Accessible through mobile web browsers#13ntcmobil @snotforprofit @artezonline
    32. 32. Technology: Mobile Apps for Android & iOS#13ntcmobil @snotforprofit @artezonline
    33. 33. How could participants fundraise? We found three types of user… 1. Using online pages only 2. Using online pages & mobile web pages 3. Using online, mobile web & a mobile app#13ntcmobil @snotforprofit @artezonline
    34. 34. Reviewing three categories of activity 1. Adoption 2. Activation 3. Performance#13ntcmobil @snotforprofit @artezonline
    35. 35. Adoption: How many participants are “mobile”?#13ntcmobil @snotforprofit @artezonline
    36. 36. Adoption: How many participants are “mobile”? 23% of registrants logged into fundraising tools on mobile web, used an app or both.#13ntcmobil @snotforprofit @artezonline
    37. 37. Adoption: Up to 37% of fundraisers were mobile 40.00% Percentage of Active Fundraisers Using Mobile 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Event 1 Event 2 Event 3 Event 4 Event 5 Event 6 Event 7 Event 8 Event 9 Event Event Event Event Event Event Event 10 11 12 13 14 15 16#13ntcmobil @snotforprofit @artezonline
    38. 38. Adoption: Up to 37% of fundraisers were mobile 40.00% Percentage of Active Fundraisers Using Mobile 35.00% 30.00% 25.00% 20.00% 1 in 4 15.00% supporters will use a mobile 10.00% tool if available 5.00% 0.00% Event 1 Event 2 Event 3 Event 4 Event 5 Event 6 Event 7 Event 8 Event 9 Event Event Event Event Event Event Event 10 11 12 13 14 15 16#13ntcmobil @snotforprofit @artezonline
    39. 39. Activation: Did you know? In a campaign on average, about half of participants will fundraise. So, are participants who use mobile technology more likely to raise over $0?#13ntcmobil @snotforprofit @artezonline
    40. 40. Activation: % of participants raising over $0#13ntcmobil @snotforprofit @artezonline
    41. 41. Activation: Participants raising over $0 Participants using mobile tools are almost 2x more likely to raise money…#13ntcmobil @snotforprofit @artezonline
    42. 42. Performance: Who raises the most money? Good Better Best How successful are “mobile fundraisers” compared to those who do not use mobile tools?#13ntcmobil @snotforprofit @artezonline
    43. 43. Performance: Who raises the most money? Participants using one mobile tool (mobile web or mobile app) Raised 2.2x more Good Better Best than the non-mobile group#13ntcmobil @snotforprofit @artezonline
    44. 44. Performance: Who raises the most money? Participants using both (mobile web or mobile app) Raised 2.95x more Good Better Best than the non-mobile group#13ntcmobil @snotforprofit @artezonline
    45. 45. Performance: Who raises the most money? Web-only fundraisers: $242.45 Better Good mobile tool:Best One $453.54 Mobile web and mobile app: $714.94#13ntcmobil @snotforprofit @artezonline
    46. 46. Performance: Mobile fundraisers raised more $1,800.00 $1,600.00 $1,400.00 $1,200.00 $1,000.00 $800.00 $600.00 $400.00 $200.00 $- Event 1 Event 2 Event 3 Event 4 Event 5 Event 6 Event 7 Event 8 Event 9 Event Event Event Event Event Event Event 10 11 12 13 14 15 16#13ntcmobil @snotforprofit @artezonline
    47. 47. Well …. Maybe these folks just have richer friends?#13ntcmobil @snotforprofit @artezonline
    48. 48. Performance: Donations per participant Do mobile participants get more individual donations?#13ntcmobil @snotforprofit @artezonline
    49. 49. Number of donations per participant 11.4 12 8.4 10 8 5.1 6 4 2 0 Online One mobile tool Mobile web + app#13ntcmobil @snotforprofit @artezonline
    50. 50. Number of donations per participant Use of two mobile tools increased donations by 123%. 11.4 12 8.4 10 8 5.1 6 4 2 0 Online One mobile tool Mobile web + app#13ntcmobil @snotforprofit @artezonline
    51. 51. Remember the 23% who were mobile? Those 23% mobile enabled event registrants raised 80% of the funds overall. The most engaged fundraisers use mobile devices to ask for & collect donations.#13ntcmobil @snotforprofit @artezonline
    52. 52. Does a “mobile lift” exist? On average, 23% of participants are raising on average 2.2x more when given mobile tools#13ntcmobil @snotforprofit @artezonline
    53. 53. Why? Mobile tools make it easier to raise money?#13ntcmobil @snotforprofit @artezonline
    54. 54. Why? Your most engaged & enthusiastic supporters love mobile tools?#13ntcmobil @snotforprofit @artezonline
    55. 55. OS wars!#13ntcmobil @snotforprofit @artezonline
    56. 56. iPhone vs. Android – % of Fundraisers Android 23% iPhone 77%#13ntcmobil @snotforprofit @artezonline
    57. 57. iPhone vs. Android – % of Fundraisers iOS app users raised just slightly more - $11.21#13ntcmobil @snotforprofit @artezonline
    58. 58. What about donors? Do donors give through mobile devices whenpledging in a peer-driven campaign?#13ntcmobil @snotforprofit @artezonline
    59. 59. Donors are pledging on mobile devices#13ntcmobil @snotforprofit @artezonline
    60. 60. Donors are pledging on mobile devices Up from 2.15% average mobile donation in Jan 2012#13ntcmobil @snotforprofit @artezonline
    61. 61. Donors are pledging on mobile devices Mobile web donations have increased 205% in the last 12 months#13ntcmobil @snotforprofit @artezonline
    62. 62. Average donation sizes per channel $58.87 $49.54 online mobile#13ntcmobil @snotforprofit @artezonline
    63. 63. Facebook donations & pledge size Average Pledge Average PledgeReferred by Facebook Not Referred by Facebook $45 $67#13ntcmobil @snotforprofit @artezonline
    64. 64. Another question you might be asking… Do mobile fundraisers earn more mobile donations?#13ntcmobil @snotforprofit @artezonline
    65. 65. Mobile “asks” = Mobile donations? Not, really#13ntcmobil @snotforprofit @artezonline
    66. 66. But, wait! Birds of a mobile feather, flock together…#13ntcmobil @snotforprofit @artezonline
    67. 67. What we learned ... What kinds of devices are donors using to give?#13ntcmobil @snotforprofit @artezonline
    68. 68. What we learned ...#13ntcmobil @snotforprofit @artezonline
    69. 69. What we learned ...#13ntcmobil @snotforprofit @artezonline
    70. 70. How to be successful with mobile tech?#13ntcmobil @snotforprofit @artezonline
    71. 71. What do we know about mobile visitors?#13ntcmobil @snotforprofit @artezonline
    72. 72. Mobile use rises to a peak in the evenings.#13ntcmobil @snotforprofit @artezonline
    73. 73. Mobile donation traffic Mobile visits to donation pages rise to a peak in the evenings.#13ntcmobil @snotforprofit @artezonline
    74. 74. Web donation traffic Web traffic to donation pages rises to a peak in the mornings.#13ntcmobil @snotforprofit @artezonline
    75. 75. How do folks use fundraising apps?#13ntcmobil @snotforprofit @artezonline
    76. 76. What do we know about mobile visitors? Conversion rates Regular traffic Mobile traffic#13ntcmobil @snotforprofit @artezonline
    77. 77. What do we know about mobile visitors? Number of pages viewed 4.5 4 3.5 3 2.5 2 1.5 1 0.5 3.9 2.7 0 Non-mobile Mobile#13ntcmobil @snotforprofit @artezonline
    78. 78. What do we know about mobile visitors? Minutes spent browsing 6 5 4 3 2 1 5.20 2.28 0 Non-mobile Mobile#13ntcmobil @snotforprofit @artezonline
    79. 79. What do we know about mobile visitors? Bounce rates Mobile traffic is only more likely to bounce!#13ntcmobil @snotforprofit @artezonline
    80. 80. Insights from Friendship Powered Fundraising app#13ntcmobil @snotforprofit @artezonline
    81. 81. Mobile, social & gender! Facebook fundraising app users: 69% female#13ntcmobil @snotforprofit @artezonline
    82. 82. Mobile, social & gender! Mobile facebook fundraising app users: 77% female#13ntcmobil @snotforprofit @artezonline
    83. 83. How to be successful with mobile tech?#13ntcmobil @snotforprofit @artezonline
    84. 84. Integrated marketing of mobile tools#13ntcmobil @snotforprofit @artezonline
    85. 85. #13ntcmobil @snotforprofit @artezonline
    86. 86. #13ntcmobil @snotforprofit @artezonline
    87. 87. How do folks use fundraising apps?#13ntcmobil @snotforprofit @artezonline
    88. 88. Staff education#13ntcmobil @snotforprofit @artezonline
    89. 89. Building mobile into integrated toolkits#13ntcmobil @snotforprofit @artezonline
    90. 90. Building mobile into integrated toolkits#13ntcmobil @snotforprofit @artezonline
    91. 91. Incentives & real-time updates#13ntcmobil @snotforprofit @artezonline
    92. 92. The power of push notifications#13ntcmobil @snotforprofit @artezonline
    93. 93. What doesn’t work ... Mobile as an “add on”#13ntcmobil @snotforprofit @artezonline
    94. 94. What doesn’t work ... Competing mobile call-to- actions in a campaign: For instance: Text-to- donate vs. QR code#13ntcmobil @snotforprofit @artezonline
    95. 95. What doesn’t work ... Harry Potter & the Half-Mobile Prince#13ntcmobil @snotforprofit @artezonline
    96. 96. What’s Trending?#13ntcmobil @snotforprofit @artezonline
    97. 97. Where fundraising trends are headed ... 24% decrease in text-to-donate programs 27% increase in mobile websites#13ntcmobil @snotforprofit @artezonline
    98. 98. TREND: Mobile vs Responsive#13ntcmobil @snotforprofit @artezonline
    99. 99. Mobile web Worldsgreatestshave.com#13ntcmobil @snotforprofit @artezonline
    100. 100. The rise of responsive design#13ntcmobil @snotforprofit @artezonline
    101. 101. Responsive design GiveConfidently.ca#13ntcmobil @snotforprofit @artezonline
    102. 102. Responsive design Msf.org.uk#13ntcmobil @snotforprofit @artezonline
    103. 103. “Mobile First”#13ntcmobil @snotforprofit @artezonline
    104. 104. A finicky group?#13ntcmobil @snotforprofit @artezonline
    105. 105. TREND: Online video & mobile viewers Over 50% of mobile traffic#13ntcmobil @snotforprofit @artezonline
    106. 106. Online video & mobile viewers Mobile viewers will watch a video that is 3x longer than viewers on PCs & laptops#13ntcmobil @snotforprofit @artezonline
    107. 107. Online video & mobile viewers#13ntcmobil @snotforprofit @artezonline
    108. 108. Clever adoption of low-cost tools#13ntcmobil @snotforprofit @artezonline
    109. 109. TREND: Mobile at “offline” events Mobile payment options have expanded...#13ntcmobil @snotforprofit @artezonline
    110. 110. Mobile check-ins on event day#13ntcmobil @snotforprofit @artezonline
    111. 111. TREND: Second-screen activity!#13ntcmobil @snotforprofit @artezonline
    112. 112. How do folks use fundraising apps?#13ntcmobil @snotforprofit @artezonline
    113. 113. Mobile Giving Foundation 47% of text donors were prompted by TV#13ntcmobil @snotforprofit @artezonline
    114. 114. TREND: Leveraging existing platforms#13ntcmobil @snotforprofit @artezonline
    115. 115. Leveraging existing platforms#13ntcmobil @snotforprofit @artezonline
    116. 116. Mobile curation tools for storytelling#13ntcmobil @snotforprofit @artezonline
    117. 117. Did you think you’d get through at least one #13NTC session WITHOUT a mention of Pinterest?#13ntcmobil @snotforprofit @artezonline
    118. 118. TREND: Personalization/Gamification#13ntcmobil @snotforprofit @artezonline
    119. 119. TREND: Social ads & fundraising campaigns Time spent on the internet: 26% Advertising budget on internet: 22%#13ntcmobil @snotforprofit @artezonline
    120. 120. Where do your supporters spend their time? Time spent on the internet: 26% Advertising budget on internet: 22% Time spent on mobile devices: 10% Advertising budget on mobile: 1%#13ntcmobil @snotforprofit @artezonline
    121. 121. TREND: Epic mobile messaging campaigns!#13ntcmobil @snotforprofit @artezonline
    122. 122. Get SMS numbers in your database Text WARHOL to 69866 to subscribe!#13ntcmobil @snotforprofit @artezonline
    123. 123. TREND: The rise of infographic culture!#13ntcmobil @snotforprofit @artezonline
    124. 124. TREND: Intersection of social & mobile “If it’s social, it must be mobile.”#13ntcmobil @snotforprofit @artezonline
    125. 125. SUMMARY: Fundraising & mobile tech! Over 15% of traffic to donation forms is from mobile devices. 6.56% of donations were made on mobile devices. One in four individuals used a mobile tool to fundraise.#13ntcmobil @snotforprofit @artezonline
    126. 126. SUMMARY: Fundraising & mobile tech “Mobile fundraisers” raise 2.2x more than non-mobile fundraisers. Fundraisers using multiple mobile tools raised 2.95x more. Mobile fundraisers earn more individual donations than their non-mobile peers.#13ntcmobil @snotforprofit @artezonline
    127. 127. What else do we want to learn?#13ntcmobil @snotforprofit @artezonline
    128. 128. Overlay social & mobile fundraising#13ntcmobil @snotforprofit @artezonline
    129. 129. Facebook is a player 14% of traffic to fundraising & donation pages comes directly from Facebook.#13ntcmobil @snotforprofit @artezonline
    130. 130. The impact of Facebook on campaigns 15-18% of donations referred from Facebook Survey of 150 events & campaigns#13ntcmobil @snotforprofit @artezonline
    131. 131. “Facebook is far and away the king” "In the last 12 months, how have you supported a charity or cause?"#13ntcmobil @snotforprofit @artezonline
    132. 132. “Facebook is far and away the king” "In the last 12 months, how have you supported a charity or cause?" • 14% browsed Facebook on a tablet • 41% browsed Facebook on a smartphone#13ntcmobil @snotforprofit @artezonline
    133. 133. Overlay the effect of social login Participants use social credentials to register.#13ntcmobil @snotforprofit @artezonline
    134. 134. Social login is popular • Facebook - 54% • Twitter - 10% • Google – 25% How does it affect Fundraising?#13ntcmobil @snotforprofit @artezonline
    135. 135. Benchmark mobile success against social Fundraisers who connected their account to Facebook raised on average… 40% more than regular registrants#13ntcmobil @snotforprofit @artezonline
    136. 136. Likelihood to Fundraise Facebook Non-Facebook Registrants Registrants 69% 52% Facebook registrants are 32% more likely to raise over $0.#13ntcmobil @snotforprofit @artezonline
    137. 137. Grab the whitepapers for more info Download at Artez.com#13ntcmobil @snotforprofit @artezonline
    138. 138. www.slideshare.net/clairekerr @snotforprofit #13ntcmobil#13ntcmobil @snotforprofit @artezonline
    139. 139. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! INSERT QR CODE HEREor Online using #13ntcmobil at www.nten.org/ntc/eval

    ×