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@artezonline
#afpcongress
www.slideshare.net/clairekerr
Today’s awesome agenda
1. Numbers: How do donors interact with social
media & mobile devices in fundraising campaigns?

2....
What is a peer-driven
or crowdsourced campaign?
Why do we talk about
social & mobile together?
“If it’s social,
it must be mobile.”
#1. Social and mobile donation activity
in peer-driven campaigns
Let’s start with social media...
You know Facebook is a major player
Percentage of referred site traffic from
Facebook
25
20

15
10
14%

21%

All donation ...
Facebook is “far and away the king”

"In the last 12 months, how have you
supported a charity or cause?”
Georgetown Univer...
Hang on ... What about <insert my
favourite social site here>?
Let’s break down social traffic in a fundraising campaign…
...
The demographic overlap...

14 million Canadians check their newsfeed
every single day! (9.4 million use a phone or
tablet...
Compared to our pal Twitter?

Only 25% of Twitter’s users
are logging in at least once
a month (and just 13% are
even twee...
What does that mean for donations in
peer-driven campaigns?

15-18% of
donations
came from Facebook
Survey of 135 peer-dri...
Average Facebookreferred donation
amounts in peer
campaigns...
What’s unique about Facebookreferred donations?

Smaller donations due to a well-known effect in “social giving”?
What’s unique about Facebookreferred donations?
Did you know?
The average age of a
Facebook user is 40!

Network for Good ...
Crowdfunding platforms
see the same trends!
FirstGiving.com

28% of traffic is from Facebook
3% from Twitter, LinkedIn & Pinterest
... What about donations?
FirstGiving.com

20.7% of donations were referred by
Facebook.
Other social media sites amount to
around 1%.
What can we learn from donations
made inside Facebook?
What can we learn from donations
made inside Facebook?
What about donations inside
Facebook?
• The majority of impressions and clickthroughs to donate were from non-app users.

...
Natural overlap
between your social
supporters and your
charity’s online
donor demographic
profile?

Women are more likely...
Especially “Moms”!
Moms are more likely than the general population to be involved in
social networking. - Neilsen
Let’s look at mobile!
75%

Apparently,
of us admit to using
our smartphone in the bathroom!
- “I.T. In The Toilet”, 11Mark
Mobile traffic to charity
donation & fundraising pages

20%
North American mobile traffic to charity fundraising
and donat...
Top devices?
Top devices?
Your donors are using…
- Apple iPads
- Apple iPhones
-Samsung Galaxy III
-Samsung Galaxy IV
-Android OS table...
Mobile donations in peer campaigns

8%
Mobile web donations
have increased

205%
in the last 12 months
North American mobi...
What’s unique about
mobile web traffic?
Mobile donation traffic

Mobile visits to donation pages rise
to a peak in the evenings.
Time of day patterns for a segmen...
Web donation traffic

Web traffic to donation pages rises to
a peak in the mornings.
Time of day patterns for a segment of...
Big mobile percentages for
socially-referred donations

• Twitter: 35.9%
• Facebook: 23.2%
Percentage of socially-referred...
Big mobile percentages for
socially-referred donations

Why is Twitter higher?

• Twitter: 35.9%
• Facebook: 23.2%
And, remember those donations made
inside Facebook?
Donations made inside Facebook are
occurring on mobile devices!
 Almost HALF of peer-driven donations
processed inside Fa...
60% of women name their mobiles as the most
important devices in their lives (significantly higher than
men, at 43%). - Ti...
Facebook is “far and away the king”

"In the last 12 months, how have you
supported a charity or cause?"
• 14% browsed Fac...
Crowdfunding at FirstGiving.com

36% of traffic is from mobile devices!
(Mostly smartphones)

... What about donations?
FirstGiving.com & mobile giving

17.1% of donations were made through
mobile devices.
#2. Effect of social & mobile tools on
your fundraising participants!
Two benchmarking reports

Download at Artez.com
Registrant signed-up using Facebook credentials
How does social login affect
fundraising success?
25 North American
campaigns

• 60,000+ registrants
• At least 100+ socia...
In those online
fundraising campaigns...
Fundraisers who connected their account to
Facebook raised on average…

40% more
...
Raising more individual gifts
Fundraisers who connected their account to
Facebook solicited more gifts…

30% more
individu...
And, more likely to actually fundraise!

Facebook
Registrants

Non-Facebook
Registrants

69%

52%

“Facebook Registrants” ...
Easier to make asks?
What about mobile tools?

Does mobile
technology make
participants better
fundraisers?
What do we mean by mobile tools?

•Website
•Mobile website
•Mobile app
What we discovered...

23% of registrants
logged into fundraising
tools on mobile
web, used an app or
both.

“Mobile Matte...
40.00%

Percentage of Active Fundraisers Using Mobile

35.00%

30.00%

25.00%

1 in 4

20.00%

supporters will
use a mobil...
How successful are mobile fundraisers?
How successful are
mobile fundraisers?
Participants using one mobile tool
(mobile web or mobile app)

Raised 2.2x more
tha...
The more mobile, the more engaged?
Participants using both
(mobile web or mobile app)

Raised 2.95x more
than the non-mobi...
Maybe these folks
just have richer friends?
More individual gifts
11.4
12

8.4
10

8

5.1
6

4

2

0

Online

One mobile tool

Mobile web + app
Mobile positively affects “activation”
% of participants
raising over $0
Insights for your next campaign:
More tools, more fundraising activity
Your most
engaged &
enthusiastic
supporters love
mobile & social
tools?
#3. Let’s look at key takeaways
Know your own benchmarks
Leaders need ...
•

Google Analytics or similar web trend software
for org sites, campaign sites ...
Know your own benchmarks
What about all those other reports I’m
hearing about?
NPO asks for donations on
social media

NPO’s supporters ask for
donations on social media

VS.
Donor response to
organiza...
We need to be better at ...
• Tracking accurate referral sources from social
networks, online advertising & mobile devices...
Tell your audience how you want them
to support you online
Take fundraising toolkits mobile!
Curate your campaign’s social content
Think about mobile timing...

“Mobile Matters: The impact of mobile technology on peer-driven
fundraising campaigns whitep...
Push notifications
Social advertising is here to stay
Promoted posts or “like” campaigns
Target online supporters even better!
Use social ads to recruit
fundraisers in your next
campaign!
Build social & mobile resources
into your next corporate ask
Leverage low cost online video
Instagram
Google+ Hangout On Air - Can be automatically
saved to your YouTube account.
And, don’t forget …
Grab whitepapers for more info

Download at Artez.com
Join us online for webinars & more!

@artezonline
Facebook.com/artezinteractive
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns
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Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns

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Presented November 20, 2013 - AFP Congress The rise of social media and mobile technology as an important trend in peer-driven or “crowdsourced” fundraising campaigns is visibly present in the traffic, registration and donation patterns for millions of visitors to charity & non-profit websites.

In this presentation you will learn:
- Fresh data proving how online supporters use social media & mobile tools to fundraise for causes.
- An examination of the success factors behind peer-driven campaigns and events using social media or mobile devices.
- New insights into donor behaviour on the web, smartphones and tablets.

Facts, figures & further insights included in the notes section.

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  • http://cuteanimalimages.com/wp-content/uploads/2013/05/dog-and-cat-cuddle.jpg
  • Referred website traffic to charity donation and fundraising pages from Facebook, Artez Interactive, October, 2013
  • Georgetown University&apos;s Centre for Social Impact Communication and Waggener Edstrom Worldwide, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes.
  • Social traffic in peer driven campaigns, Artez Interactive, October 2013
  • More Canadians use Facebook every day than anywhere else in the world - http://www2.macleans.ca/2013/08/13/facebook-releases-stats-about-canadian-usage-14-million-daily-users/
  • http://blog.peerreach.com/2013/11/4-ways-how-twitter-can-keep-growing/
  • Survey of 135 events &amp; campaigns – “Fundraising with Facebook” Artez Interactive, 2013
  • Survey of 135 events &amp; campaigns – “Fundraising with Facebook” Artez Interactive, 2013
  • http://relenet.com/images/social-network_illu_farbig.pngOnline donation portal site Network for Good described this effect in social giving as: “broad appeals to friends of friends can result in smaller gifts as the relationship between the fundraiser and the donor gets weaker.”
  • http://relenet.com/images/social-network_illu_farbig.pngOnline donation portal site Network for Good described this effect in social giving as: “broad appeals to friends of friends can result in smaller gifts as the relationship between the fundraiser and the donor gets weaker.”
  • FirstGiving.com October 2013
  • FirstGiving.com October 2013
  • Donation and fundraising activities through the Friendship Powered Fundraising App™ for Facebook are “social by design”. As the average Facebook user has 229 friends, that’s a huge potential for fundraising posts to be seen, “liked” and clicked! After a month of usage by participants and donors, we pulled data from 4,400 users to understand how they were using the new application.
  • Insights from the Friendship Powered Fundraising App™ for Facebook, Artez Interactive 2013
  • Moms are more likely than the general population to be involved in social networking. Nielsen found that three in four moms visits Facebook on a monthly basis, and 50 percent of moms use their smartphone to access social networking apps and sites (compared to 37% of the non-mom population). http://www.pcmag.com/article2/0,2817,2404329,00.asp
  • http://www.cbsnews.com/8301-504763_162-57370699-10391704/survey-75-percent-of-americans-admit-to-using-phone-while-in-bathroom/
  • Mobile traffic to charity fundraising and donation pages, Artez Interactive, October 2013
  • Apple iPad, Apple iPhoneSamsung GT-I9300 Galaxy S IIISamsung GT-I9500 Galaxy S IVRIM Z10
  • Apple iPad, Apple iPhoneSamsung GT-I9300 Galaxy S IIISamsung GT-I9500 Galaxy S IVRIM Z10
  • Percentage of peer-driven or crowdsourced donations made on smartphones and tablets, Artez Interactive, October 2013
  • http://www.petfinder.com/blog/dog-question-93870315.jpg
  • Artez Interactive, April 2013 – Mobile visits to charity donation pages peak during commuting and evening hours – 8 – 10 pm
  • Artez Interactive, April 2013 – Desktop visits to donation pages peak during morning hours – 8 – 11 am
  • Percentage of socially-referred donations that were made on mobile devices, Artez Interactive October 2013
  • Percentage of socially-referred donations that were made on mobile devices, Artez Interactive October 2013
  • Percentage of donations made inside Facebook through the Friendship Powered Fundraising App that were made on mobile devices, Artez Interactive October 2013
  • Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives (significantly higher than men, at 43 percent). http://www.adweek.com/news/advertising-branding/look-women-and-their-relationship-mobile-phones-153427
  • Georgetown University&apos;s Centre for Social Impact Communication and Waggener Edstrom Worldwide, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes.
  • FirstGiving.com October 201336% (26.79% mobile, 9.04% tablet)17.1% of all donations were done on a mobile device.
  • FirstGiving.com October 201335.8% (26.79% mobile, 9.04% tablet)17.1%of all donations were done on a mobile device.
  • “Fundraising with Facebook” &amp; “Mobile Matters” whitepapers, Artez Interactive 2013
  • “Fundraising with Facebook”, Artez Interactive 2013
  • “Fundraising with Facebook”, Artez Interactive 2013
  • “Fundraising with Facebook”, Artez Interactive 2013
  • “Fundraising with Facebook”, Artez Interactive 2013
  • “Mobile Matters: The impact of mobile technology on peer-driven fundraising campaigns”, Artez Interactive 2013
  • “Mobile Matters: The impact of mobile technology on peer-driven fundraising campaigns”, Artez Interactive 2013
  • “Mobile Matters: The impact of mobile technology on peer-driven fundraising campaigns”, Artez Interactive 2013
  • “Mobile Matters: The impact of mobile technology on peer-driven fundraising campaigns”, Artez Interactive 2013
  • “Mobile Matters: The impact of mobile technology on peer-driven fundraising campaigns”, Artez Interactive 2013
  • “Mobile Matters: The impact of mobile technology on peer-driven fundraising campaigns”, Artez Interactive 2013
  • Use of two mobile tools increased donations by 123%.“Mobile Matters: The impact of mobile technology on peer-driven fundraising campaigns”, Artez Interactive 2013
  • Almost 2x more likely to raise at least one donation! “Mobile Matters: The impact of mobile technology on peer-driven fundraising campaigns”, Artez Interactive 2013
  • http://primatology.files.wordpress.com/2008/04/orangutan-tool-use-fishing.jpg
  • http://mamanongrata.com/wp-content/uploads/chinese-food-container-carry-out-take-out.jpg
  • http://www.redcross.ca/donate/donate-online/donate-to-the-typhoon-haiyan-fund?utm_source=Twitter&amp;utm_medium=Social&amp;utm_campaign=TyphoonSpon
  • Worldsgreatestshave.com
  • http://coldestnightoftheyear.org/facebook witty / serious / hashtag / cover images
  • Walk A Mile In her Shoes Toronto
  • CBCF Yard Sale for the Cure
  • WWF Tower Climb Challenge
  • The World’s Greatest Shave Mobile Fundraising App
  • Scotiabnak Toronto Waterfront Marathon
  • http://epilogger.com/events/scotiabank-toronto-waterfront-marathon-2013
  • http://blog.livefyre.com/batkid-live-media-wall/
  • http://coffee.macmillan.org.uk/News/NewsfromaroundtheUK/2013/bake-my-face-competition.aspx#.UkGlThews08
  • http://coffee.macmillan.org.uk/Share/tweetmap.aspx#.UovESRews08
  • Artez Interactive, October 2013
  • American Red Cross First Aid App
  • www.scotiabankproam.com/hockeycard/
  • Canadian Tire Jumpstart Foundation Slam Dunk for Kids
  • WWF Canada Earth Hour
  • http://www.fundraising.co.uk/blog/2013/09/05/diabetes-uk-encourages-event-fundraisers-photos-and-vine-video
  • Instagram.com/unicefUSA
  • https://plus.google.com/107096716333816995401/posts
  • http://www.artez.com
  • http://www.twitter.com/artezonlinehttp://www.facebook.com/artezinteractive
  • Transcript of "Down in the Data: The Impact of Social Media & Mobile Technology on Peer-Driven Fundraising Campaigns"

    1. 1. @artezonline #afpcongress www.slideshare.net/clairekerr
    2. 2. Today’s awesome agenda 1. Numbers: How do donors interact with social media & mobile devices in fundraising campaigns? 2. Numbers: What is the effect of social & mobile tools on participants in fundraising campaigns? 3. Fun: Great takeways to integrate social & mobile strategies into your next online fundraising campaign!
    3. 3. What is a peer-driven or crowdsourced campaign?
    4. 4. Why do we talk about social & mobile together?
    5. 5. “If it’s social, it must be mobile.”
    6. 6. #1. Social and mobile donation activity in peer-driven campaigns
    7. 7. Let’s start with social media...
    8. 8. You know Facebook is a major player Percentage of referred site traffic from Facebook 25 20 15 10 14% 21% All donation traffic 5 Peer campaigns 0 Referred website traffic to charity donation and fundraising pages from Facebook, Artez Interactive, October, 2013
    9. 9. Facebook is “far and away the king” "In the last 12 months, how have you supported a charity or cause?” Georgetown University's Centre for Social Impact Communication and Waggener Edstrom Worldwide, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes.
    10. 10. Hang on ... What about <insert my favourite social site here>? Let’s break down social traffic in a fundraising campaign… 87% 4.3% Social traffic in peer driven campaigns, Artez Interactive, October 2013 3%
    11. 11. The demographic overlap... 14 million Canadians check their newsfeed every single day! (9.4 million use a phone or tablet to log in daily) – Facebook Canada, October 2013
    12. 12. Compared to our pal Twitter? Only 25% of Twitter’s users are logging in at least once a month (and just 13% are even tweeting) – PeerReach, October 2013
    13. 13. What does that mean for donations in peer-driven campaigns? 15-18% of donations came from Facebook Survey of 135 peer-driven or crowdsourced events & fundraising campaigns – “Fundraising with Facebook Whitepaper” Artez Interactive, 2013
    14. 14. Average Facebookreferred donation amounts in peer campaigns...
    15. 15. What’s unique about Facebookreferred donations? Smaller donations due to a well-known effect in “social giving”?
    16. 16. What’s unique about Facebookreferred donations? Did you know? The average age of a Facebook user is 40! Network for Good described this effect in social giving as: “Broad appeals to friends of friends can result in smaller gifts as the relationship between the fundraiser and the donor gets weaker.”
    17. 17. Crowdfunding platforms see the same trends!
    18. 18. FirstGiving.com 28% of traffic is from Facebook 3% from Twitter, LinkedIn & Pinterest ... What about donations?
    19. 19. FirstGiving.com 20.7% of donations were referred by Facebook. Other social media sites amount to around 1%.
    20. 20. What can we learn from donations made inside Facebook?
    21. 21. What can we learn from donations made inside Facebook?
    22. 22. What about donations inside Facebook? • The majority of impressions and clickthroughs to donate were from non-app users. • 63% of users were women! • Largest group of users by age: 25 - 44 4400 users of the Friendship Powered Fundraising App™ for Facebook, Artez Interactive 2013
    23. 23. Natural overlap between your social supporters and your charity’s online donor demographic profile? Women are more likely than men to update Facebook, use mobile devices for social networking, and donate to charitable causes.
    24. 24. Especially “Moms”! Moms are more likely than the general population to be involved in social networking. - Neilsen
    25. 25. Let’s look at mobile!
    26. 26. 75% Apparently, of us admit to using our smartphone in the bathroom! - “I.T. In The Toilet”, 11Mark
    27. 27. Mobile traffic to charity donation & fundraising pages 20% North American mobile traffic to charity fundraising and donation pages, Artez Interactive, October 2013
    28. 28. Top devices?
    29. 29. Top devices? Your donors are using… - Apple iPads - Apple iPhones -Samsung Galaxy III -Samsung Galaxy IV -Android OS tablets -BlackBerry Z10 -Android smartphones Survey of North American mobile web donations through smartphones or tablets, Artez Interactive, October 2013
    30. 30. Mobile donations in peer campaigns 8% Mobile web donations have increased 205% in the last 12 months North American mobile web donations through smartphones or tablets, Artez Interactive, October 2013
    31. 31. What’s unique about mobile web traffic?
    32. 32. Mobile donation traffic Mobile visits to donation pages rise to a peak in the evenings. Time of day patterns for a segment of North American donor traffic, Artez Interactive, 2013
    33. 33. Web donation traffic Web traffic to donation pages rises to a peak in the mornings. Time of day patterns for a segment of North American donor traffic, Artez Interactive, 2013
    34. 34. Big mobile percentages for socially-referred donations • Twitter: 35.9% • Facebook: 23.2% Percentage of socially-referred donations that were made through mobile devices, Artez Interactive October 2013
    35. 35. Big mobile percentages for socially-referred donations Why is Twitter higher? • Twitter: 35.9% • Facebook: 23.2%
    36. 36. And, remember those donations made inside Facebook?
    37. 37. Donations made inside Facebook are occurring on mobile devices!  Almost HALF of peer-driven donations processed inside Facebook were made through smartphones & mobile devices. 42.4% Percentage of donations made inside Facebook through the Friendship Powered Fundraising that were made on mobile devices, Artez Interactive 2013
    38. 38. 60% of women name their mobiles as the most important devices in their lives (significantly higher than men, at 43%). - Time Inc. & Nuance Digital Marketing, October 2013
    39. 39. Facebook is “far and away the king” "In the last 12 months, how have you supported a charity or cause?" • 14% browsed Facebook on a tablet • 41% browsed Facebook on a smartphone
    40. 40. Crowdfunding at FirstGiving.com 36% of traffic is from mobile devices! (Mostly smartphones) ... What about donations?
    41. 41. FirstGiving.com & mobile giving 17.1% of donations were made through mobile devices.
    42. 42. #2. Effect of social & mobile tools on your fundraising participants!
    43. 43. Two benchmarking reports Download at Artez.com
    44. 44. Registrant signed-up using Facebook credentials
    45. 45. How does social login affect fundraising success? 25 North American campaigns • 60,000+ registrants • At least 100+ social registrants in each event • $5.7 million in solicited donations “Fundraising with Facebook whitepaper”, Artez Interactive 2013
    46. 46. In those online fundraising campaigns... Fundraisers who connected their account to Facebook raised on average… 40% more than regular registrants
    47. 47. Raising more individual gifts Fundraisers who connected their account to Facebook solicited more gifts… 30% more individual donations
    48. 48. And, more likely to actually fundraise! Facebook Registrants Non-Facebook Registrants 69% 52% “Facebook Registrants” were 32% more likely to raise over $0.
    49. 49. Easier to make asks?
    50. 50. What about mobile tools? Does mobile technology make participants better fundraisers?
    51. 51. What do we mean by mobile tools? •Website •Mobile website •Mobile app
    52. 52. What we discovered... 23% of registrants logged into fundraising tools on mobile web, used an app or both. “Mobile Matters: The impact of mobile technology on peer-driven fundraising campaigns whitepaper”, Artez Interactive 2013
    53. 53. 40.00% Percentage of Active Fundraisers Using Mobile 35.00% 30.00% 25.00% 1 in 4 20.00% supporters will use a mobile tool if available 15.00% 10.00% 5.00% 0.00% Event 1 Event 2 Event 3 Event 4 Event 5 Event 6 Event 7 Event 8 Event 9 Event 10 Event 11 Event 12 Event 13 Event 14 Event 15 Event 16
    54. 54. How successful are mobile fundraisers?
    55. 55. How successful are mobile fundraisers? Participants using one mobile tool (mobile web or mobile app) Raised 2.2x more than the non-mobile group
    56. 56. The more mobile, the more engaged? Participants using both (mobile web or mobile app) Raised 2.95x more than the non-mobile group
    57. 57. Maybe these folks just have richer friends?
    58. 58. More individual gifts 11.4 12 8.4 10 8 5.1 6 4 2 0 Online One mobile tool Mobile web + app
    59. 59. Mobile positively affects “activation” % of participants raising over $0
    60. 60. Insights for your next campaign: More tools, more fundraising activity
    61. 61. Your most engaged & enthusiastic supporters love mobile & social tools?
    62. 62. #3. Let’s look at key takeaways
    63. 63. Know your own benchmarks Leaders need ... • Google Analytics or similar web trend software for org sites, campaign sites or blogs referring to donations • Scheduled reports from social dashboards (like Hootsuite/SproutSocial). • Tracking implementations on donation forms, fundraising pages & advertising campaigns.
    64. 64. Know your own benchmarks
    65. 65. What about all those other reports I’m hearing about?
    66. 66. NPO asks for donations on social media NPO’s supporters ask for donations on social media VS. Donor response to organization Action tracked Donor response to friend or family member Action tracked
    67. 67. We need to be better at ... • Tracking accurate referral sources from social networks, online advertising & mobile devices... • ... Which mean relying less on what donors say & looking at what donors DO. • Understanding social fundraising activity may not be generated by our own organizational activities.
    68. 68. Tell your audience how you want them to support you online
    69. 69. Take fundraising toolkits mobile!
    70. 70. Curate your campaign’s social content
    71. 71. Think about mobile timing... “Mobile Matters: The impact of mobile technology on peer-driven fundraising campaigns whitepaper”, Artez Interactive 2013
    72. 72. Push notifications
    73. 73. Social advertising is here to stay
    74. 74. Promoted posts or “like” campaigns
    75. 75. Target online supporters even better!
    76. 76. Use social ads to recruit fundraisers in your next campaign!
    77. 77. Build social & mobile resources into your next corporate ask
    78. 78. Leverage low cost online video
    79. 79. Instagram
    80. 80. Google+ Hangout On Air - Can be automatically saved to your YouTube account.
    81. 81. And, don’t forget …
    82. 82. Grab whitepapers for more info Download at Artez.com
    83. 83. Join us online for webinars & more! @artezonline Facebook.com/artezinteractive

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