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  • Vernetzung und Clusterbildung stärken Creative-City-Portal Zusammenarbeit mit Netzwerken Förderung und Finanzierung sichern Projekt- und Künstlerförderung (20 Mio. €) Bereitstellung von Arbeitsressourcen Durchführung von Wettbewerben / Verleihung von Preisen Mikrokreditinstrumente Prefinancing credits Bridging finance Venture capitals Internationale Netzwerke Unesco-Netzwerk nutzen Creative Metropoles-Netzwerk Gemeinschaftsstände und Präsentationen im Ausland Räume für die Kultur- und Kreativwirtschaft sichern Gewerbezentren für die Kreativwirtschaft Leerstände in landeseigenen Immobilien Absatzsteigerung für Kultur und Kulturwirtschaft Systematische Marktforschung für Kultur-Marketing Förderung von Marketingkooperationen in der Kunst- und Kreativszene Digitalisierung als Chance nutzen Wettbewerbe zur Förderung neuer digitaler Geschäftsmodelle WLan-Netz für Berlin FTTH-Projekt Ausbildung und Coaching Gewerbezentren für die Kreativwirtschaft Leerstände in landeseigenen Immobilien Absatzsteigerung für Kultur und Kulturwirtschaft Plattformen für Design und Mode Fashion-Week DMY International Design Festival

RS presentation for DD event part 2 RS presentation for DD event part 2 Presentation Transcript

  • Berlin – City of Change
  • Berlin – City of Innovation and Creativity
    • Concentration on 3 excellence clusters which are expected to be most relevant for the future:
    • What? Coherent innovation strategy since 2005
    • Why? Foster p otentials, innovative environment, local development
    • How? Master plans, clustering, support programs, 75 % of all public funding goes into these clusters !
    • Who? Steering committees, ICT/CI headed by Senate of Economics
    Medical and Biotechnology ICT, Media, Creative Industries Transport/ Mobility
  • Berlin – City of Innovation and Creativity Cluster development in Berlin:
  • Cluster „ICT, Media, Creative Industies“ Media and Creative Cluster ICT Cluster / ICT
  • Facts and Figures (2007)
    • Creative Industries:
    • 18,1 billion € turnover
    • 24,100 companies
    • 165,000 employees/freelancers
    • 2000/2006 Berlin vs Germany
    • turnover +25% vs + 5%
    • companies +33% vs +10%
    • employees -4% vs - 5%
  • Details Facts and Figures (2006) Source: Department for Statistics Berlin-Brandenburg, Federal Employment Office, Analysis of Institute for Economic Research Berlin 3% 539.501 7.905 2.992 Architecture 6% 1.125.476 18.814 2.552 Advertising 14% 2.372.951 36.300 2.104 Film & Broadcast 39% 6.746.687 28.578 2.894 Games/ Software 100,0 17.544.150 160.515 22.933 Summe 2% 423.445 16.624 1.222 Performing Art 4% 802.467 8.451 4.285 Art & Design 6% 970.235 13.741 1.632 Music 26% 4.563.389 30.102 5.252 Book & Press Share of total turnover in % Turnover in T€ Employees (all kinds) Companies Creative Industies Berlin 2006
  • UNESCO City of Design since 2006
  • Fields of Action
    • Senate‘s political support is focussed on:
    • Raising awarness/ sensitisation for CI
    • Establishing networks and clusters
    • Internationalization
      • International networking: Creative Metropoles, UNESCO cities
      • Maximising the use of EU support programmes/ EU projects
      • Marketing activities abroad: trade fairs, presentations, exchanges
      • Opening up international cooperations
    • Space for cultural and creative industries
    • Adapting funding programs to CI‘s needs
    • Education, coaching and consulting start-ups
    • Cross-sectoral formats of support
  • Urban Development & Creative Districts
    • Spread of all cultural and creative companies in Berlin
  • Urban Development & Creative Districts
    • Spread of all cultural and creative companies in Berlin