My presentation for Social Media Marketing & Communication
Time away from your laptop and traditional media - The trio of mobile, tablet, and apps. Claire Fang
TrendsFor smartphone and tablet users…• 30% of them use it to access social networks.• Facebook is the most used app on Android among 14 ~ 44 year olds.• Spend over 1.5 hours per day using apps now.• 21% of the news users rely mainly on apps.• 32% send Facebook updates or tweets from a show.
Change• Substitute websites for apps.• The amount of time people spend with different devices, and also their purchases in those categories. A quarter claim they are less likely to purchase a desktop computer.
Change• A third of tablet owners use personal computers and read books less frequently. One in four read print magazines and newspapers less often. The big exception is TV. Only 12% of them watch TV less frequently.• 30% of tablet usage occurs while watching TV.
Examples‧ Three Ring ‧ GetTaxi‧Project Glass (http://www.youtube.com/watch?v=9c6W4CCU9M4)
Reminder• There are 25 billion apps in Apple’s App Store.• Mobile shopping doesn’t equal mobile purchasing.• Allowing users to alter push notifications.• When thinking mobile advertising, think mobile apps.• Customers are not just a source of revenue, but a channel.
Strategies• Simple: Keep navigation and scrolling to a minimum.• Access: Be available on any device or operating system they prefer.• Integration: QR codes, geolocation. Bridge the gap between online and offline marketing.• Relationships: AR, social networks. Engage, entertain and add value to bring them back.• Traffic: Buzz, updates. Seek opportunities to boost profits.• Transactions: Arm each channel and salesperson with conversion tools.• Notification: Alter customers of offers, opportunities, product lineup changes.
References• Atlani, B. (n.d.). Social mobile apps and augmented reality. Retrieved from: http://www.scoop.it/t/social-mobile-apps-and-augmented-reality?page=1• Forrester survey. (n.d.). Retrieved from: http://www.forrester.com/The+TabletTV+Connection/fulltext/-/E- RES61576?docid=61576&intcmp=blog:forrlink• Honigman, B. (2012, April 10). 5 Ways to Market Your Brand With Location-Based Networks. Retrieved from: http://mashable.com/2012/04/10/marketing-location-networks/• Li, C. & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Harvard Business School Publishing.• Murphy(2012, April 22). Music Festival Tech Changes Drastically Since Woodstock [INFOGRAPHIC.] Retrieved from: http://mashable.com/2012/04/22/smartphones-concerts/• Newark-French, C. (2011, June 20). Mobile Apps Put the Web in Their Rear-view Mirror. Retrieved from: http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror• Pew Research Centers Project for Excellence in Journalism. (2011, October 25).HOW PEOPLE USE TABLETS AND WHAT IT MEANS FOR THE FUTURE OF NEWS. Retrieved from: http://www.journalism.org/analysis_report/tablet• TNW. (2012, April 23). GetTaxi’s iOS app now lets you view taxis in your area and give your location by nearest landmark. Retrieved from: http://thenextweb.com/apps/2012/04/23/gettaxis-ios- app-now-lets-you-view-taxis-in-your-area-and-give-your-location-by-nearest-landmark/• Viacom Media Networks. (2012, April 17). Tablets Are Leading Alternative For Full-Length TV Show Viewing After Television, According to Viacoms "Tapping Into Tabletomics" Study. Retrieved from: http://www.viacom.com/news/Pages/newstext.aspx?RID=664831• Yuen, S. (2011, March 3). Augmented Reality (AR) in Education. Retrieved from: http://www.slideshare.net/scyuen/augmented-reality-ar-in-education