Ignition five 03.08.10

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Ignition five 03.08.10

  1. 1. 5 3 rd August 2010
  2. 2. 1. IS ADVERTISING FOR YOU?
  3. 3. 2. Music while you work
  4. 4. 2. Music while you work <ul><li>The researchers explored the ‘irrelevant sound effect’ by requiring participants to perform serial recall (recall a list of 8 consonants in presentation order) in the presence of five sound environments: quiet, liked music (e.g., Rihanna, Lady Gaga, Stranglers, and Arcade Fire), disliked music (the track “Thrashers” by Death Angel), changing-state (a sequence of random digits such as “4, 7, 1, 6″) and steady-state (”3, 3, 3″). Recall ability was approximately the same, and poorest, for the music and changing-state conditions. The most accurate recall occurred when participants performed the task in the quieter, steady-state environments. Thus listening to music, regardless of whether people liked or disliked it, impaired their concurrent performance. </li></ul>
  5. 5. 3. Facepark – ‘analogue facebook’ Diesel are challenging the norm by turning social networking analogue again, asking us to waste our lives in the park instead of in front of the computer
  6. 6. 3. Facepark – ‘analogue facebook’
  7. 7. 4. Technology making driving safer An ingenious piece of lateral thinking plus a bit of projection technology come together with the aim of making driving safer
  8. 8. 4. Technology making driving safer
  9. 9. 5. Surrealist drench ad Drench have started a new campaign with a surreal ad - turning a man’s head into a rubik’s cube
  10. 10. 5. Surrealist drench ad

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