Ignition 5 31.03.14
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Ignition 5 31.03.14

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Ignition 5 31.03.14 Ignition 5 31.03.14 Presentation Transcript

  • 31.03.14
  • This Week... Facebook 1914, Finger shocker game release, Twitter powered vending machine, Aussie builders surprise public, Liberation wrapper, Facebook 1914 The Museum of Great War Finger Shocker Game Release Playstation Twitter Powered Vending Machine Oreo Aussie Builders surprise public Snickers Liberation wrapper Freshness Burger
  • Facebook 1914 The Museum of Great War The Museum of the Great War (Musee de la Grande Guerre) in France brought World War 1 to life by imagining if Facebook had existed in 1914 and posting the story of an individual young man and his family. The campaign, through DDB Paris, created a Facebook profile for Leon Vivien, an ordinary young man who becomes torn apart from his family by the War (and eventually dies, in 1915). When the campaign kicked off in April via a press conference, the page already contained 10 months of posts, and two months of live daily updates then followed. The page received over 50,000 followers within the first two weeks, 65,000 comments and the museum (based in Pays de Meaux, Marne) saw its visitors increase by 45%.
  • Finger Shocker Game Release Playstation PlayStation shocked passers. Literally. Antwerp Central Station. An outlet in a special built unit associated with real power. And the simple instruction: insert two fingers in the holes. For the chance of winning a PlayStation game. Those who did and persisted for at least 5 seconds, got the chance of winning the game. Reason for all this electricity in the air? The launch of the new PlayStation game Infamous: Second Son, that hero Delsin Rowe special forces constantly recharge electric in the city.
  • Twitter Powered Vending Machine Oreo Oreo, famed for its viral tweet “You can still dunk in the dark” during the blackout at 2013's Super Bowl, is now connecting trending moments on Twitter to the cookie itself in real time and in real life. Oreo created a live experience at SXSW where anyone could rock up to Oreo’s “Trending Vending machine, see what was popular and then have the Twitter Powered Vending machine translate that topic into a custom made Oreo just for you. Consumers everywhere can follow the conversation using the Twitter hashtag #eatthetweet.
  • Aussie Builders surprise public Snickers This advert is built around Snickers campaign heading “you’re not yourself when you’re hungry,” and plays on the stereotype of builders objectifying women. It focuses on a group of Aussie builders on a construction site surprising female passers-by with empowering statements, from “I appreciate your appearance is just one aspect of who you are!” to “Y’know what I’d like to see? A society in which the objectification of women makes way for gender neutral interactions free from assumptions and expectations!”
  • A Japanese burger company has a new burger wrapper designed exclusively to help women eat burgers more politely.Japan's Freshness Burger noticed that their largest burger on the menu (the "Classic Burger") was very popular with male customers, but not with women. In Japan, it's attractive for a woman to have what's known as an "Ochobo" — a small mouth that one politely, and modestly, covers when open in public. This doesn’t lend itself to messy burger eating. So Freshness Burger invented a "Liberation Wrapper," a burger wrapper that doubles as a face mask with the picture of a woman smiling politely. According to Freshness Burger, after introducing the sexist wrapper, sales of the "Classic Burger" rose by 213%. Liberation wrapper Freshness Burger