29.10.13
This Week...

Smileball, fix it in six, auto complete truth, , woofwagon, an impossible made possible
Smileball
KPT Insura...
Smileball
KPT Insurance

Insurance is a low interest and engagement category,
people recognise that they need health insur...
Fix it in Six

Lowe’s Home Improvements
In January of this year, Vine (the 6 second video site)
exploded onto the social s...
Auto complete truth
UN Women

A very smart insight from UN Women for this campaign
using real suggested search terms from ...
#Woofwagon
Volkswagen

Last week VW launched their new #Woofwagon
campaign in the X-Factor centre break.
The main insight ...
#Woofwagon
Volkswagen
An impossible made possible
Honda Illusions

Good optical illusions are few and far between. Honda have
created a great on...
Ignition 5 29.10.13
Ignition 5 29.10.13
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Ignition 5 29.10.13

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Ignition 5 29.10.13

  1. 1. 29.10.13
  2. 2. This Week... Smileball, fix it in six, auto complete truth, , woofwagon, an impossible made possible Smileball KPT Insurance Fix it in six Lowe’s home improvements Auto complete truth UN Women #Woofwagon Volkswagen An impossible made possible Honda Illusions
  3. 3. Smileball KPT Insurance Insurance is a low interest and engagement category, people recognise that they need health insurance but it’s not necessarily something that they’re happy about signing up to. Swiss insurance company KPT wanted to change this and show people that their extraordinary service leads to happier clients. What better way than a game of Smileball, a pinball game controlled entirely by smiles.
  4. 4. Fix it in Six Lowe’s Home Improvements In January of this year, Vine (the 6 second video site) exploded onto the social scene. Since then, a lot of companies have been dabbling in the platform, but few have figured out how their brand can actually add value through it. One brand that have cracked it is Lowe’s (a home improvements company) from the US. They realised that today’s consumers are more busy than ever, and so decided to create 6 second videos to help them with everyday household problems like holding screws in place or knowing how to arrange photos on the wall.
  5. 5. Auto complete truth UN Women A very smart insight from UN Women for this campaign using real suggested search terms from Google's autocomplete feature. It show’s how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web. This drives home the daunting fact that enough people around the world share these opinions that Google has come to expect them.
  6. 6. #Woofwagon Volkswagen Last week VW launched their new #Woofwagon campaign in the X-Factor centre break. The main insight to form this campaign, is that people aren’t particularly well informed about the various different car models that VW have to offer. For a long time now, VW have mainly been famous for their hero model, the VW Golf. The challenge was to create a campaign that showcases the range of models that the brand has to offer, in a way that resonates with people. So, the big idea was to use very distinctive breeds of dogs to represent each of the different car models. VW are always great at creating ads that people love and with this campaign they’ve been able to harness this online via the #Woofwagon. Since its launch, people have been tweeting the car company with various images of their pets enjoying roadtrips in their own woof wagons! *VW have assured us that all dogs were wearing their seatbelts during filming
  7. 7. #Woofwagon Volkswagen
  8. 8. An impossible made possible Honda Illusions Good optical illusions are few and far between. Honda have created a great one called “the impossible made possible”, and it shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. This piece of work demonstrates that not everything is what it first seems. The same can be said for the CR-V, Through the ingenuity of its engineering, Honda has designed a fuel efficient SUV and made the impossible possible. Check out the very cool behind the scenes footage here

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