Ignition 5 28.04.14


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Ignition 5 28.04.14

  1. 1. 28.04.14
  2. 2. This Week... 2 boys in a boat, Greenbees, Rainbow Nation, tech news feed, sponsor day 2 boys in a boat Duracell Greenbees Greenpeace Rainbow Nation Coca Cola Tech feed news Haagen -Dazs and Ghosts Sponsor Day Dacia
  3. 3. Jamie Sparks and Luke Birch, two young guys, set a new world record by rowing 3000 miles across the Atlantic to raise money for Breast Cancer Care. 2 Boys in a Boat, a brief documentary from Grey London and Duracell, which sponsored the voyage, vividly captures the harrowing 54-day journey. Most of the footage was recorded with their own cameras. It's a compelling piece of brand content, with the battery maker wisely playing second mate and discretely appearing only via onboard signage and at the end with the tagline, "The power to go further.“ They met hungry sharks, traversed 40ft waves and dodged Russian shipping containers – showing incredible physical and mental strength to complete their mammoth voyage aged just 21 years old. It has taken them 54 days of non-stop rowing, they have battled huge life-threatening waves, 30 knot winds, excruciating salt-sores and no more than 80 minutes sleep at a stretch. They have rowed 3000 nautical miles and lost over 12kg each in spite of eating 6000 calories a day. 2 boys in a boat Duracell
  4. 4. A new ad from Greenpeace is highlighting the plight of bees – and the ensuing problem for humans. Greenpeace is raising awareness of the damage of pesticide in this new execution, which shows bees mobilizing to protest against the use of chemicals. ` The organisation says these chemicals endanger not only the livelihood of bees but also food production for humans, as it claims one third of all food production relies on the pollinating role of bees. Greenbees Greenpeace UK
  5. 5. Rainbow Nation Coca Cola In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. In celebration of this, Coca-Cola are literally creating rainbows. Using sunlight, water, some fancy science and a little bit of magic, rainbows popped up all over the Johannesburg CBD and enchanted the citizens of South Africa's busiest city.
  6. 6. Stupid Apps Tech news Ever wanted to know what Ghosts are saying around you, or how to serve the best temperature ice cream? No, me neither, but someone out there thinks this is important…
  7. 7. Dacia’s focus pre-recession in Italy was on low price communication, however they had been struggling to differentiate their offering, so they decided to shift focus to value for money communication. They decided to target struggling small business owners to show them that they care and aim to provide them with something that they could never afford themselves; valuable advertising exposure. They harnessed their existing football sponsorship of Udinese and through an online competition, 3 small businesses were given the opportunity to appear on Udinese football jerseys for one day, a space normally reserved for Dacia. 4,000 small businesses entered the competition, they grew their FB fan base by 52% and Twitter base by 30%. Their hashtag sponsordays was trending in Italy, and over 4,000 new Dacia’s were ordered. Sponsor day Dacia