25.11.13
This Week...

Exercise ticket machine, Kmart Christmas bells, first hand, station toboggan, #lookup
in Piccadilly Circus
E...
Exercise Ticket Machine
Olympic Changes

To promote exercise and the 2014 Olympics, Olympic
Changes installed a very speci...
Kmart Christmas Bells
Kmart

Last week’s Ignition had the sophisticated NBA’s Jingle
Bells. This week’s offering from Kmar...
First hand

Royal Roads University
To launch Royal Roads University’s brand campaign, they
placed a billboard in a shoppin...
Station Toboggan
Vodafone Madrid

During the summer Vodafone Spain paid €3m to rebrand
Madrid’s red line to ‘Line 2 Vodafo...
#lookup in Piccadilly Circus
British Airways

In a claimed world first campaign, the new British Airways
#LookUp billboard...
Ignition 5 25.11.13
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Ignition 5 25.11.13

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Ignition 5 25.11.13

  1. 1. 25.11.13
  2. 2. This Week... Exercise ticket machine, Kmart Christmas bells, first hand, station toboggan, #lookup in Piccadilly Circus Exercise ticket machine Olympic Changes Kmart Christmas Bells Kmart First Hand Royal Roads University Station toboggan Vodafone Madrid #lookup in Piccadilly Circus British Airways
  3. 3. Exercise Ticket Machine Olympic Changes To promote exercise and the 2014 Olympics, Olympic Changes installed a very special ticket machine at a Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats or lunges.
  4. 4. Kmart Christmas Bells Kmart Last week’s Ignition had the sophisticated NBA’s Jingle Bells. This week’s offering from Kmart is along the same lines but slightly less…traditional. However they have managed to get serious news coverage during the week. It’s a cross promotion between Kmart and Joe Boxers.
  5. 5. First hand Royal Roads University To launch Royal Roads University’s brand campaign, they placed a billboard in a shopping mall and invited people to connect with an alumnus. When people pushed the ‘connect’ button they didn’t really get what they expected.
  6. 6. Station Toboggan Vodafone Madrid During the summer Vodafone Spain paid €3m to rebrand Madrid’s red line to ‘Line 2 Vodafone’ for three years. In addition, they took over Madrid’s Sol station and used it as a platform to stage an experiential stunt to show the difference between 3G and 4G i.e. speed. Their experiential toboggan did exactly what it said on the tin.
  7. 7. #lookup in Piccadilly Circus British Airways In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane that’s flying over it’s head. As British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time data of that plane, including destination and flight number; including a weather feed that reads the cloud height to ensure the plane is visible before showing the advert!

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